Email marketing is an excellent way to constantly boost engagement, generate clicks and leads, and connect with customers and subscribers. Still, it all depends on whether your email is opened or not.
One of the key things to ensure that your emails are opened is by sending them at the right time. In this article, we’ll determine the best time to send emails based on your audience and things to consider before deciding the right time.
Factors to decide the right time to send emails
Multiple factors influence the right time to send your email campaigns or newsletter. Things like the type of content, location, and profession of your audience play a vital role.
For example, if you are sending emails to an international audience, you will want to consider time zone differences. Similarly, if the email is related to business, sending it during typical business hours may be better.
Another example would be that if you’re sending a newsletter which would need some of their time, it’s best to send it during the day when your audience is likely to have some downtime.
Let’s go through some of these factors individually and get a detailed understanding.
The type of content regularly included in your emails impacts the decision of when to send them. For instance, emails that contain leisure content, like Hollywood news, are best sent during free time, such as late evening, when your audience has ample time to engage with them.
On the other hand, if you are sending a promotional email for B2B services or tools, it’s best to send it at the beginning of the week when your audience is more likely to make purchasing decisions. Sending them on weekends would end up with them being ignored.
The user’s location is another factor affecting the best time to send emails. If you have a global audience, sending emails at a time that works for your audience in different time zones can be challenging – to solve this, you can use EmailOctopus’s segmentation feature to send emails at the right time.
In the United States, for example, the prime time for emails is between 8pm and 12am EST, with the highest engagement around 10pm. Of course, this is an oversimplification, as people’s schedules will differ depending on their location, lifestyle, and commitments.
In some places, sending emails in the early morning or evening might make sense. As an example, people in Japan usually check their emails in the morning while they eat breakfast.
Alternatively, you can test different timings to see which works best with your email list.
Also do consider the weather in the particular locations, if sending in the winter season, then you’ll be better off sending during the day as mornings and nights are sluggish.
Finally, it’s also important to consider holidays and special occasions in different countries.
The profession of your audience can also impact the best time to send emails.
If your audience comprises working professionals, it’s best to send emails during the work week when they’re more likely to check their emails.
Similarly, if your audience consists of retirees or stay-at-home parents, it’s best to send emails during the daytime when they’re more likely to have free time to engage with your content.
Peak Times for Engagement
When it comes to email marketing, timing plays an important role. Knowing the best time to send your emails can make all the difference in getting engagement and click-throughs. There are many different things to consider before optimising the timing of emails, as discussed above.
Studies show that some of the peak times for email engagement are mid-week, between Tuesday and Thursday, and mid-morning or mid-afternoon. This is because these are when people are most likely to check their emails and have time to engage with the content. Additionally, sending emails at the right time can result in higher open and click-through rates, ultimately leading to more leads and sales for your business.
By sending your emails at the right time, you can increase engagement, build stronger relationships with your subscribers, and ultimately grow your business. However, to find the right time, you must keep testing different timings until you are satisfied.
This is why testing is vital. As with all marketing efforts, you must test and measure results to determine what truly works best for your organisation.
Every business must understand that timing is crucial; the same applies to emails. Selecting the right moment to send emails can yield several benefits.
First, you increase the likelihood of your email being read by the intended recipient. If you send emails when the recipient’s demand for emails is at its lowest, your emails are more likely to appear at the top of their inbox. Emails sent during high-traffic times may wind up buried in inbox clutter.
Second, sending emails at the right time can result in higher open rates. People tend to open emails when they have the time and interest, so sending them at the appropriate time can foster greater engagement with your email content. You can even send emails to different types of contacts at different times of day to determine the optimal time.
Third, selecting the right time to send emails can improve the success of your email campaigns. When people receive at the right time, they are more likely to give attention and also convert. This will increase the ROI of your email campaigns with just a small change.
Fourth, a well-timed email can help differentiate your brand from others. By demonstrating that you take the time and effort to craft emails specifically for different types of people, you can create a memorable customer experience. Think of delivering email exactly when your audience if available.
Determining the best time to send emails can be a challenging task. However, by considering the factors that influence the best time to send emails and exploring peak times for engagement, you can improve your email marketing strategy and achieve better results.
Also, remember always to test multiple timings for your emails so that you don’t end up sending emails at the wrong time thinking, you are right.