Email Marketing What is a ‘noreply’ email address and why you should avoid sending from them Communication should be a two-way street. No matter what channel you’re using, it’s vital to establish a way that both parties can get in touch with each other. Sending out an email with a noreply address breaks this fundamental law of communication. Businesses regularly send emails using a noreply email account, and their readers cannot […] Written by Tom Evans June 8, 2022June 8, 2022
Email Marketing The top KPIs for email marketing you should be tracking Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is […] Written by Tom Evans May 27, 2022May 27, 2022
Email Marketing Examples of how you can make the most of drip campaigns Drip campaigns are a great way to engage new subscribers and increase the value of your mailing list. This type of campaign is known by a number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders, and marketing automation. The name may change, but the concept is the same. These campaigns are a sequence […] Written by Tom Evans April 13, 2022April 13, 2022
Email Marketing B2B email newsletters: strategic examples and best practices With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In […] Written by Tom Evans April 1, 2022April 1, 2022
Email Marketing Types of newsletters for a winning email strategy You might be asking ‘what types of newsletters do users love to read while sipping their morning coffee’? It’s safe to say that the more upfront value you give, the more you can expect in return. And with “value,” we mean information that users find relevant to their needs. Since they willingly opted to receive […] Written by Tom Evans March 21, 2022June 8, 2022
Product Updates New: Tag your contacts in EmailOctopus Whether you run a business, blog or just want to stay in touch with friends, EmailOctopus is designed to make reaching contacts, personalising campaigns and sending emails easier than ever. Today we’re excited to announce that Tags have been added to EmailOctopus so you can now organise your subscribers exactly the way you want to. […] Written by Tom Evans March 11, 2022March 11, 2022
Email Marketing Automated welcome email examples to woo your subscribers A welcome email is like greeting a new customer when they enter your shop. It’s your chance to make a great first impression and keep prospects hooked for the long run. Think of it like this: when subscribers sign up to receive your newsletter, they’re showing an interest in you. The least you can do […] Written by Tom Evans March 7, 2022March 7, 2022
Email Marketing (2022) March newsletter ideas & templates to engage your readers March is just around the corner, and there’s no better time to engage with your newsletter readers. Temperatures get higher, colours get brighter and the mood shifts. Consumers are ready for their spring purchases, and you should be at the top of their lists. As a business owner or an email marketer, you need to […] Written by Tom Evans February 9, 2022February 9, 2022
Email Marketing Fool-proof ways to optimise your email sign-up form & capture more leads Considering four out of five marketers say they’d rather give up social media than email marketing, we think it’s safe to say optimising your email signup form is important for most businesses. At EmailOctopus, we know a thing or two about doing that, so in this article, we’re going to teach you everything you need […] Written by Tom Evans January 28, 2022February 9, 2022
Startup Journey Ten billion emails sent through EmailOctopus Milestone posts could be seen self-congratulatory. But they’re also a great opportunity to take a step back from the support emails, and the lines of code, to reflect on what we’ve achieved. And, more importantly, share some of those insights as we scale. In April 2017 we wrote our first milestone post, celebrating one billion […] Written by Tom Evans July 22, 2020October 26, 2020
