Product Updates Five big new changes in EmailOctopus, and what’s next Our vision at EmailOctopus has always been to make email marketing easier. That means not only making the product affordable, but simple and intuitive to use. Over the past few months you might have noticed a few enhancements to your EmailOctopus dashboard, which all come from feedback we’ve received from thousands of our users. With […] Written by Tom Evans November 14, 2023November 16, 2023
Startup Journey The marketing tactics that took EmailOctopus to over $3m in annual recurring revenue No matter whether you are building a SaaS or any other business – it’s always full of challenges and a lifelong learning process. It’s been the same for us at EmailOctopus. We generally don’t talk much about our journey, apart from a couple of times when we have hit significant milestones – we’re too busy […] Written by Tom Evans July 18, 2023July 21, 2023
Product Updates Do more, quicker with the new list bulk actions feature Managing a growing subscriber list can be a time-consuming task, especially if you need to perform repetitive actions on multiple subscribers and that’s why at EmailOctopus we’re excited to announce a brand new feature that will make that easier than ever. A redesigned list contact screen, complete with bulk actions! Here’s how it looks: We’ve […] Written by Tom Evans May 16, 2023May 16, 2023
Product Updates Grow your list with the SparkLoop integration When creating a successful newsletter, your audience is everything. Not only do you want your carefully curated emails to be read, you need them to be read in order to generate income in the form of advertising revenue. Building an audience isn’t easy though. Landing pages, pop-up forms, and advertising are all established ways of […] Written by Tom Evans May 16, 2023May 17, 2023
Email Marketing Examples of how you can make the most of drip campaigns Drip campaigns are a great way to engage new subscribers and increase the value of your mailing list. This type of campaign is known by a number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders, and marketing automation. The name may change, but the concept is the same. These campaigns are a sequence […] Written by Tom Evans April 13, 2023August 14, 2023
Product Updates Automation is the future: how we’re improving EmailOctopus If you’ve recently signed in to EmailOctopus, you may have noticed a couple of changes to our automations. Those changes form the base for the most significant update to the EmailOctopus platform yet, which we’re excited to be rolling out in the coming months. Through speaking to many of you, we’ve heard the want to […] Written by Tom Evans November 30, 2022December 1, 2022
Email Marketing The top 8 free email marketing tools in 2022 There are hundreds of email marketing platforms out there, from EmailOctopus through to Mailchimp. When you’re just starting out in email marketing making the decision over which tool to use can be overwhelming. We’ve rounded up the best 8 email marketing platforms, all of whom offer free plans, and summarised their benefits. But before we […] Written by Tom Evans August 30, 2022August 14, 2023
Email Marketing What is a ‘noreply’ email address and why you should avoid sending from them Communication should be a two-way street. No matter what channel you’re using, it’s vital to establish a way that both parties can get in touch with each other. Sending out an email with a noreply address breaks this fundamental law of communication. Businesses regularly send emails using a noreply email account, and their readers cannot […] Written by Tom Evans June 8, 2022August 9, 2023
Email Marketing The top KPIs for email marketing you should be tracking Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is […] Written by Tom Evans May 27, 2022August 3, 2023
Email Marketing B2B email newsletters: strategic examples and best practices With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In […] Written by Tom Evans April 1, 2022August 10, 2023
