With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected 50 examples of these re-permission emails, and picked out five top tips to help you with your last minute re-confirmation campaign:  Align your message with your brand and product Every…Continue Reading “GDPR: 5 last minute tips for re-confirming your email list”

The General Data Protection Regulation (GDPR) comes into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you are not required to automatically refresh permission in preparation for the GDPR. However, if the existing permission doesn’t meet the GDPR’s high standards or are poorly documented, you will need to seek fresh GDPR-compliant permission to continue…Continue Reading “Do I need to re-opt-in my email list for GDPR?”

The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the word about discounts and how their emails are designed. Over the past month, we’ve been closely monitoring ten of the leading fashion brands and how they use email to convert…Continue Reading “How top fashion brands use email marketing”

It’s been a long time coming, but today we’re excited to launch additional list fields. Our biggest single update to EmailOctopus since our launch in 2014. For the past 3 years, we’d restricted you to only storing 3 values, a first name, last name and email address. From today onwards, you can now add additional fields, chosen by you across each list. So now you can store a user’s address, number of items they’ve purchased, or age and then use each of these to personalise…Continue Reading “Announcing: Additional list fields so you can personalise your campaigns even further”

The keener eyed of you may have noticed a couple of updates to the EmailOctopus platform over the past week. Those updates are custom domains, which allow you to use your own domain to track clicks and host unsubscribe pages, and a re-worked campaign process. The re-worked campaign flow Our campaign flow has been completely overhauled, we’ve made it easier to add preview text (that little text which appears after a subject line) and made it quicker to make last-minute edit by adding a final approval…Continue Reading “Announcing: Custom domains and a re-worked campaign creation process”

Today we’re excited to announce a new official integration between EmailOctopus and OptinMonster. OptinMonster is one of the most widely used opt-in form providers, with over 1 billion users a month seeing an OptinMonster form. The platform introduces a wide range of beautiful opt-in form designs ranging from popup forms to forms which slide-in on scroll. And it works across all platforms such as Shopify, Squarespace and WordPress. Here’s how you can get started with the integration: Step 1 – Integrations Tab In the Campaign Builder,…Continue Reading “Our new integration, with OptinMonster”

Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last weekend in November, now is the time. Knowing how to structure your messaging and stand out amongst the crowd certainly isn’t easy, that’s why we’ve looked at hundreds of email marketing campaigns and…Continue Reading “A guide to email marketing on Black Friday”

When we wrote the first line of code, 4 years ago, for what would be EmailOctopus, we didn’t expect to be where we are today with thousands of customers having sent over 1.6bn emails. Unlike traditional businesses, web startups often don’t build a business plan or invite the mayor to cut the red tape at a grand unveiling. They grow and iterate — often without defining who they are as a brand, where they’d like to be or why they’re even in business. At EmailOctopus, we had an…Continue Reading “How we define EmailOctopus as a brand”

MailOptin is a WordPress plugin which is built to convert your website visitors into email subscribers and customers. The plugin, which offers a great free plan, is beautifully designed and integrated into WordPress allowing you to launch a huge rang of lead generation forms including exit-intent triggered popups and slide in forms. Now with the integration into EmailOctopus you use MailOptin to add all the subscribers you acquire into EmailOctopus. If you’re ready to try it out, the free plan can be integrated within a few minutes…Continue Reading “Add beautiful subscription forms to WordPress with MailOptin and EmailOctopus”

Poptin is an all new platform which provides you with engaging email capture popups and welcome mats. The platform, which launched successfully last week on Product Hunt, offers a simple drag-drop interface which allows you to create high converting popups without writing a line of code. And the best part? It syncs all your captured email addresses and
 automatically syncs them with your EmailOctopus account. Installing the Poptin widget to your website takes a matter of seconds and using the simple Poptin interface you can easily tweak the…Continue Reading “Convert visitors to subscribers using our new Poptin integration”