When we wrote the first line of code, 4 years ago, for what would be EmailOctopus, we didn’t expect to be where we are today with thousands of customers having sent over 1.6bn emails. Unlike traditional businesses, web startups often don’t build a business plan or invite the mayor to cut the red tape at a grand unveiling. They grow and iterate — often without defining who they are as a brand, where they’d like to be or why they’re even in business. At EmailOctopus, we had an…Continue Reading “How we define EmailOctopus as a brand”

MailOptin is a WordPress plugin which is built to convert your website visitors into email subscribers and customers. The plugin, which offers a great free plan, is beautifully designed and integrated into WordPress allowing you to launch a huge rang of lead generation forms including exit-intent triggered popups and slide in forms. Now with the integration into EmailOctopus you use MailOptin to add all the subscribers you acquire into EmailOctopus. If you’re ready to try it out, the free plan can be integrated within a few minutes…Continue Reading “Add beautiful subscription forms to WordPress with MailOptin and EmailOctopus”

Poptin is an all new platform which provides you with engaging email capture popups and welcome mats. The platform, which launched successfully last week on Product Hunt, offers a simple drag-drop interface which allows you to create high converting popups without writing a line of code. And the best part? It syncs all your captured email addresses and
 automatically syncs them with your EmailOctopus account. Installing the Poptin widget to your website takes a matter of seconds and using the simple Poptin interface you can easily tweak the…Continue Reading “Convert visitors to subscribers using our new Poptin integration”

Over the past year at EmailOctopus we’ve blogged about our successes; from sending 1 billion emails through to our launches on Product Hunt. Inevitably, though, all startups and small businesses go through tougher times. Times where acquisition slows down and you have a period of slower growth, or even worse, a contraction in revenue or customers. In the past year, since we went full-time with the business, we’ve had our share of bad weeks and a couple of bad months in there too. Very few businesses don’t have a tough…Continue Reading “How do you deal with a bad month in SaaS?”

Drip campaigns are a great way to engage newly subscribed users and increase the value of your mailing list. They’re known by a vast number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders and marketing automation – but the concept is the same. They’re a set of marketing emails that will be sent out automatically on a schedule. These emails can be applied to a vast number of businesses and you’ve probably received hundreds of examples in your own inbox. E-commerce businesses often use…Continue Reading “5 examples on how you can make the most of drip campaigns”

If you’re a long-time user of EmailOctopus you’ll likely have copied across our HTML sign up form to your website or used our Zapier/Upscribe integrations to make it easy for users to subscribe to your marketing newsletters. For newer users, however, integrating with another 3rd party service or fiddling around with HTML can be time-consuming and a little daunting. For those users, we’re excited to announce hosted forms. The hosted form option makes it quicker than ever to collect email addresses and begin emailing your list….Continue Reading “Grow your subscriber list with hosted forms”

We’ve just launched a couple of minor updates to the platform to help your email marketing workflow Mobile preview With over 53% of emails now opened on mobile devices, it’s more important than ever to ensure that your mobile works well cross device.All of our inbuilt templates are responsive, meaning they’ll render beautifully when opened on your mobile phone. We’ve made it easier to preview this now, with a desktop and mobile preview for your campaigns. Autosave campaigns There’s nothing worse than spending hours building…Continue Reading “Announcing: Mobile preview and autosave of campaigns”

Upscribe, a service to create embeddable sign-up forms for Medium, has recently released an integration with EmailOctopus. This means that now EmailOctopus users can collect sign-ups on their own Medium articles. Here’s a quick walkthrough of how you can get started: 1. Create your Upscribe form Go to upscri.be to create your Medium embeddable form (here’s how). Upon reaching the integrations page, click the EmailOctopus logo. 2. Find you EmailOctopus API key From your EmailOctopus Dashboard, select API from the left-hand side. Create an API key and click copy…Continue Reading “New Upscribe integration, now you can add sign-up forms to your Medium articles”

The story and lessons behind sustainably scaling EmailOctopus Last month we hit a significant milestone in the journey of our email marketing platform, EmailOctopus. Over the past couple of years we’ve hit a number of milestones; hundreds of customers, thousands of users and hundreds of thousands in revenue. But 1,000,000,000 emails, despite being very much a vanity metric, feels like our most significant milestone yet. We’re super proud of the difficult work, much of it complex and technical, in acquiring, keeping and servicing our users. We’ve…Continue Reading “The road to one billion emails”

We’re excited to announce the launch of our official integration with Zapier! Zapier is the simplest way to connect EmailOctopus with hundreds of web services for thousands of use-cases. Thanks to Zapier, EmailOctopus now has simple integrations with Salesforce, Gmail, Zoho, Paypal, Gravity Forms and a whole lot more. All of these integrations require almost no technical knowledge with no tricky code to write. Using Zapier with EmailOctopus Our integration allows you to receive email addresses from hundreds of applications and add that data to your subscriber list…Continue Reading “Automate your email marketing with Zapier and EmailOctopus”