If you’re a long-time user of EmailOctopus you’ll likely have copied across our HTML sign up form to your website or used our Zapier/Upscribe integrations to make it easy for users to subscribe to your marketing newsletters. For newer users, however, integrating with another 3rd party service or fiddling around with HTML can be time-consuming and a little daunting. For those users, we’re excited to announce hosted forms. The hosted form option makes it quicker than ever to collect email addresses and begin emailing your list….Continue Reading “Grow your subscriber list with hosted forms”

We’ve just launched a couple of minor updates to the platform to help your email marketing workflow Mobile preview With over 53% of emails now opened on mobile devices, it’s more important than ever to ensure that your mobile works well cross device.All of our inbuilt templates are responsive, meaning they’ll render beautifully when opened on your mobile phone. We’ve made it easier to preview this now, with a desktop and mobile preview for your campaigns. Autosave campaigns There’s nothing worse than spending hours building…Continue Reading “Announcing: Mobile preview and autosave of campaigns”

Upscribe, a service to create embeddable sign-up forms for Medium, has recently released an integration with EmailOctopus. This means that now EmailOctopus users can collect sign-ups on their own Medium articles. Here’s a quick walkthrough of how you can get started: 1. Create your Upscribe form Go to upscri.be to create your Medium embeddable form (here’s how). Upon reaching the integrations page, click the EmailOctopus logo. 2. Find you EmailOctopus API key From your EmailOctopus Dashboard, select API from the left-hand side. Create an API key and click copy…Continue Reading “New Upscribe integration, now you can add sign-up forms to your Medium articles”

The story and lessons behind sustainably scaling EmailOctopus Last month we hit a significant milestone in the journey of our email marketing platform, EmailOctopus. Over the past couple of years we’ve hit a number of milestones; hundreds of customers, thousands of users and hundreds of thousands in revenue. But 1,000,000,000 emails, despite being very much a vanity metric, feels like our most significant milestone yet. We’re super proud of the difficult work, much of it complex and technical, in acquiring, keeping and servicing our users. We’ve…Continue Reading “The road to one billion emails”

We’re excited to announce the launch of our official integration with Zapier! Zapier is the simplest way to connect EmailOctopus with hundreds of web services for thousands of use-cases. Thanks to Zapier, EmailOctopus now has simple integrations with Salesforce, Gmail, Zoho, Paypal, Gravity Forms and a whole lot more. All of these integrations require almost no technical knowledge with no tricky code to write. Using Zapier with EmailOctopus Our integration allows you to receive email addresses from hundreds of applications and add that data to your subscriber list…Continue Reading “Automate your email marketing with Zapier and EmailOctopus”

In case you missed it, today is Valentine’s day. In 2016, romantic individuals spent over £518m on gifts for loved ones – so it’s unsurprising that brands are keen to grab a piece of the action. Our inbox has been overflowing this morning with marketing emails, desperate to rescue their customers from an after work trip to the petrol station for flowers. Here’s a round-up of just a few of our favourites and what we think they did well. Boohoo.com Subject Line: Who Needs Flowers When You…Continue Reading “Valentines emails we love ❤”

In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, such as Promotions and Updates, they made it easier to focus on messages that are important and read emails of the same type at once. The tabbed approach certainly does help users find and classify their mail appropriately; no more sifting past hundreds of newsletters and order confirmations to find an email from a loved one. For email marketers, the Gmail Promotions tab can be incredibly painful – particularly when sending…Continue Reading “Avoiding the Gmail promotions tab”

We know that previously getting your images into EmailOctopus was, quite frankly, a bit of a pain. Today’s update will now allow you to upload any JPEG, GIF, PNG or SVG straight to the EmailOctopus platform when editing a campaign or template. Using the image upload function is easy. Just select the insert image option in the header toolbar. Then just select your image from your computer and it’s all done. You can then resize your image as required, to make it the correct size…Continue Reading “Announcing: Direct image uploads”

Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers. Amazon SES, which EmailOctopus uses to deliver your emails, has very good delivery out of the box. Afterall, SES is used by household names such as Netflix, Uber and The…Continue Reading “Improve your email deliverability with DMARC, SPF and DKIM”

Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus we looked at 988 different fashion, retail, travel and sports emails which were sent on Black Friday. Here are our thoughts on how email marketing dominated Black Friday. Subject Lines We…Continue Reading “How email marketing stole Black Friday”