The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the word about discounts and how their emails are designed. Over the past month, we’ve been closely monitoring ten of the leading fashion brands and how they use email to convert…Continue Reading “How top fashion brands use email marketing”

It’s been a long time coming, but today we’re excited to launch additional list fields. Our biggest single update to EmailOctopus since our launch in 2014. For the past 3 years, we’d restricted you to only storing 3 values, a first name, last name and email address. From today onwards, you can now add additional fields, chosen by you across each list. So now you can store a user’s address, number of items they’ve purchased, or age and then use each of these to personalise…Continue Reading “Announcing: Additional list fields so you can personalise your campaigns even further”

The keener eyed of you may have noticed a couple of updates to the EmailOctopus platform over the past week. Those updates are custom domains, which allow you to use your own domain to track clicks and host unsubscribe pages, and a re-worked campaign process. The re-worked campaign flow Our campaign flow has been completely overhauled, we’ve made it easier to add preview text (that little text which appears after a subject line) and made it quicker to make last-minute edit by adding a final approval…Continue Reading “Announcing: Custom domains and a re-worked campaign creation process”

Today we’re excited to announce a new official integration between EmailOctopus and OptinMonster. OptinMonster is one of the most widely used opt-in form providers, with over 1 billion users a month seeing an OptinMonster form. The platform introduces a wide range of beautiful opt-in form designs ranging from popup forms to forms which slide-in on scroll. And it works across all platforms such as Shopify, Squarespace and WordPress. Here’s how you can get started with the integration: Step 1 – Integrations Tab In the Campaign Builder,…Continue Reading “Our new integration, with OptinMonster”

Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last weekend in November, now is the time. Knowing how to structure your messaging and stand out amongst the crowd certainly isn’t easy, that’s why we’ve looked at hundreds of email marketing campaigns and…Continue Reading “A guide to email marketing on Black Friday”

When we wrote the first line of code, 4 years ago, for what would be EmailOctopus, we didn’t expect to be where we are today with thousands of customers having sent over 1.6bn emails. Unlike traditional businesses, web startups often don’t build a business plan or invite the mayor to cut the red tape at a grand unveiling. They grow and iterate — often without defining who they are as a brand, where they’d like to be or why they’re even in business. At EmailOctopus, we had an…Continue Reading “How we define EmailOctopus as a brand”

MailOptin is a WordPress plugin which is built to convert your website visitors into email subscribers and customers. The plugin, which offers a great free plan, is beautifully designed and integrated into WordPress allowing you to launch a huge rang of lead generation forms including exit-intent triggered popups and slide in forms. Now with the integration into EmailOctopus you use MailOptin to add all the subscribers you acquire into EmailOctopus. If you’re ready to try it out, the free plan can be integrated within a few minutes…Continue Reading “Add beautiful subscription forms to WordPress with MailOptin and EmailOctopus”

Poptin is an all new platform which provides you with engaging email capture popups and welcome mats. The platform, which launched successfully last week on Product Hunt, offers a simple drag-drop interface which allows you to create high converting popups without writing a line of code. And the best part? It syncs all your captured email addresses and
 automatically syncs them with your EmailOctopus account. Installing the Poptin widget to your website takes a matter of seconds and using the simple Poptin interface you can easily tweak the…Continue Reading “Convert visitors to subscribers using our new Poptin integration”

Over the past year at EmailOctopus we’ve blogged about our successes; from sending 1 billion emails through to our launches on Product Hunt. Inevitably, though, all startups and small businesses go through tougher times. Times where acquisition slows down and you have a period of slower growth, or even worse, a contraction in revenue or customers. In the past year, since we went full-time with the business, we’ve had our share of bad weeks and a couple of bad months in there too. Very few businesses don’t have a tough…Continue Reading “How do you deal with a bad month in SaaS?”

Drip campaigns are a great way to engage newly subscribed users and increase the value of your mailing list. They’re known by a vast number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders and marketing automation – but the concept is the same. They’re a set of marketing emails that will be sent out automatically on a schedule. These emails can be applied to a vast number of businesses and you’ve probably received hundreds of examples in your own inbox. E-commerce businesses often use…Continue Reading “5 examples on how you can make the most of drip campaigns”