Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email marketing. Overheard GDPR advice: "Short Mailchimp". — dan barker (@danbarker) May 15, 2018 So, has GDPR had the devastating impact some feared? We spoke to three email experts and found…Continue Reading “Has GDPR killed email marketing?”

With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected 50 examples of these re-permission emails, and picked out five top tips to help you with your last minute re-confirmation campaign:  Align your message with your brand and product Every…Continue Reading “GDPR: 5 last minute tips for re-confirming your email list”

The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the word about discounts and how their emails are designed. Over the past month, we’ve been closely monitoring ten of the leading fashion brands and how they use email to convert…Continue Reading “How top fashion brands use email marketing”

Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last weekend in November, now is the time. Knowing how to structure your messaging and stand out amongst the crowd certainly isn’t easy, that’s why we’ve looked at hundreds of email marketing campaigns and…Continue Reading “A guide to email marketing on Black Friday”

It’s no secret that we’ve all, at one point or another, seen our email inboxes cluttered with emails that you didn’t ask for and you don’t want. In that instant you find a question forming in your head, “Is that even legal?” An answer to this question may not be so simple though. You would only need to carry out a little research to find yourself trapped in an abyss looking at what might not even be relevant to your initial question. So, in this…Continue Reading “Brushing up on international anti-spam regulations”

Email marketing tends to be a hit and miss sport. The right campaigns do everything you need and the wrong ones don’t even get a bat of the eye. We live in a day and age where the standard inbox is filled with hundreds of campaigns, most of which will never get the joy of even being marked as ‘open.’ So how do you make you campaign standout in an inbox? The sender name and address matters too  People are unlikely to open emails from…Continue Reading “Making your campaign standout in a crowded inbox”

Drip campaigns are a great way to engage newly subscribed users and increase the value of your mailing list. They’re known by a vast number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders and marketing automation – but the concept is the same. They’re a set of marketing emails that will be sent out automatically on a schedule. These emails can be applied to a vast number of businesses and you’ve probably received hundreds of examples in your own inbox. E-commerce businesses often use…Continue Reading “5 examples on how you can make the most of drip campaigns”

We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what each of the companies do and what their major pieces of email marketing advice are. There’s a gold mine of advice below so be sure to read to the end!…Continue Reading “We asked 9 SaaS companies for their best tips on email marketing, here’s what they said”

For those unaware, Helpscout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Helpscout’s main products include helpdesk, knowledge base and live chat software which all help to meet the company’s overall goal of making customer support interaction both more humane and more helpful. Their email list, much like their company, has been growing like wildfire. As a result, Helpscout quickly realised that they needed a reliable and repeatable…Continue Reading “How HelpScout built a super effective newsletter welcome series from scratch.”

You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to vastly improve your email open rate, once you know what to do. In this article, we’re going to outline five sure fire ways to get more of your subscribers opening and engaging with your emails. The five tips are based on our own experience at EmailOctopus, calling on our decades…Continue Reading “The ultimate guide to catapulting email open rates”