Email Marketing Marketing Guide to use calls-to-action in emails (includes tips & examples) Email marketing has been a reliable form of marketing to grow and reach out to an existing audience for years. However, not every email campaign is successful, which boils down to how it was planned. Content, design, call-to-Action (CTA), and others play an important role in defining whether an email campaign will succeed. We have […] Written by Ankit June 5, 2023June 5, 2023
Email Marketing What is BIMI? The reason behind Gmail’s blue tick According to an independent report by Symantec in 2018, almost 85% of all emails are spam; there’s always a battle to stop them. Multiple efforts have included the implementation of SPF, DKIM, and DMARC, which has now become pretty mainstream. If you are already using EmailOctopus with a verified domain, then you are likely already […] Written by Ankit May 29, 2023May 31, 2023
Email Marketing Email checklist: Things to check before sending an email campaign You must have heard the saying “prevention is better than cure.” Well, it applies to your email campaigns as well. Once you press the send button, it’s sent; if there’s an error, you can’t do anything other than regret it. This is why it’s recommended to double check everything and have a checklist to identify […] Written by Ankit May 22, 2023May 22, 2023
Email Marketing Benefits of welcome emails, why and where you should be using them Most people who subscribe to an email list or a newsletter expect to receive their first email in the first few minutes. It’s also a great way to leave a long-lasting impression as welcome emails In this blog, we’ll discuss welcome emails, why and when you should use them. We’ll also discuss a few nice […] Written by Ankit May 15, 2023May 15, 2023
Email Marketing Marketing 4 reasons why bloggers should have an active newsletter As a blogger, you might think creating and posting blogs is the most important aspect of growing your audience. Though that’s true to a certain extent, there are many more things that need to be done to ensure you build and maintain a direct connection with your audience and consistently keep growing, as traffic from […] Written by Ankit May 1, 2023May 1, 2023
Email Marketing Marketing Skyrocket your email marketing with AI The new buzz on the internet after Web3 is AI and ChatGPT, which has been a hot topic lately, and it’s all over Reddit and Twitter. Though AI is a great writing companion, it is not recommended to use it for writing your complete newsletter or blog, as it would lack your personal thoughts and […] Written by Ankit April 17, 2023April 17, 2023
Email Marketing 6+ ways to make your emails more engaging There’s no denying that email marketing is one of the best ways to keep your existing users engaged, but there are ways to make your engagement rate go from average to excellent. Implementing small changes and elements of joy in your email has the power to increase its effectiveness by a lot significantly. Why make […] Written by Ankit April 9, 2023April 9, 2023
Email Marketing An affordable alternative to ActiveCampaign after pricing update Founded in 2003, ActiveCampaign is a popular “Customer Experience Automation Platform”. Quite the mouthful we know! With all its features, the majority still use it specifically for its email marketing and automation offering. Though ActiveCampaign is a good service to use for email marketing, it’s an expensive tool to use if you are looking for […] Written by Ankit March 30, 2023April 6, 2023
Email Marketing How to create an automated email welcome series Automated welcome series is a great way to engage your newly added subscribers and introduce them to your brand and product. This is especially important if you are running a D2C brand, newsletter or any business which could benefit from staying connected to your users. In this article, we’ll go through step by step process […] Written by Ankit March 17, 2023April 6, 2023
Email Marketing The best time to send emails, all the important factors Email marketing is an excellent way to constantly boost engagement, generate clicks and leads, and connect with customers and subscribers. Still, it all depends on whether your email is opened or not. One of the key things to ensure that your emails are opened is by sending them at the right time. In this article, […] Written by Ankit March 11, 2023March 16, 2023
