Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last weekend in November, now is the time. Knowing how to structure your messaging and stand out amongst the crowd certainly isn’t easy, that’s why we’ve looked at hundreds of email marketing campaigns and…Continue Reading “A guide to email marketing on Black Friday”

It’s no secret that we’ve all, at one point or another, seen our email inboxes cluttered with emails that you didn’t ask for and you don’t want. In that instant you find a question forming in your head, “Is that even legal?” An answer to this question may not be so simple though. You would only need to carry out a little research to find yourself trapped in an abyss looking at what might not even be relevant to your initial question. So, in this…Continue Reading “Brushing up on international anti-spam regulations”

Email marketing tends to be a hit and miss sport. The right campaigns do everything you need and the wrong ones don’t even get a bat of the eye. We live in a day and age where the standard inbox is filled with hundreds of campaigns, most of which will never get the joy of even being marked as ‘open.’ So how do you make you campaign standout in an inbox? The sender name and address matters too  People are unlikely to open emails from…Continue Reading “Making your campaign standout in a crowded inbox”

Drip campaigns are a great way to engage newly subscribed users and increase the value of your mailing list. They’re known by a vast number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders and marketing automation – but the concept is the same. They’re a set of marketing emails that will be sent out automatically on a schedule. These emails can be applied to a vast number of businesses and you’ve probably received hundreds of examples in your own inbox. E-commerce businesses often use…Continue Reading “5 examples on how you can make the most of drip campaigns”

We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what each of the companies do and what their major pieces of email marketing advice are. There’s a gold mine of advice below so be sure to read to the end!…Continue Reading “We asked 9 SaaS companies for their best tips on email marketing, here’s what they said”

For those unaware, Helpscout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Helpscout’s main products include helpdesk, knowledge base and live chat software which all help to meet the company’s overall goal of making customer support interaction both more humane and more helpful. Their email list, much like their company, has been growing like wildfire. As a result, Helpscout quickly realised that they needed a reliable and repeatable…Continue Reading “How HelpScout built a super effective newsletter welcome series from scratch.”

You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to vastly improve your email open rate, once you know what to do. In this article, we’re going to outline five sure fire ways to get more of your subscribers opening and engaging with your emails. The five tips are based on our own experience at EmailOctopus, calling on our decades…Continue Reading “The ultimate guide to catapulting email open rates”

72% of US adults send or receive personal emails via smartphone at least weekly and 68% of consumers polled say their preferred way of receiving commercial messages is email. So, it’s no shock then that email opt-in forms can be found on almost every blog and eCommerce site as, as can be seen from the above, email is still one of the most effective ways of reaching and building a meaningful relationship with your target market. But what separates an email opt-in form that converts amazingly, achieving…Continue Reading “3 examples of successful opt-in forms and why they work so damn well”

Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what we believe are accurate predictions of where email marketing is going in 2017. Interactive Emails We believe 2017 is going to be the year where interactive emails really take off.But…Continue Reading “Here are the biggest email marketing trends for 2017”

In case you missed it, today is Valentine’s day. In 2016, romantic individuals spent over £518m on gifts for loved ones – so it’s unsurprising that brands are keen to grab a piece of the action. Our inbox has been overflowing this morning with marketing emails, desperate to rescue their customers from an after work trip to the petrol station for flowers. Here’s a round-up of just a few of our favourites and what we think they did well. Boohoo.com Subject Line: Who Needs Flowers When You…Continue Reading “Valentines emails we love ❤”