Email Marketing B2B email newsletters: strategic examples and best practices With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In […] Written by Tom Evans April 1, 2022April 1, 2022
Email Marketing Types of newsletters for a winning email strategy You might be asking ‘what types of newsletters do users love to read while sipping their morning coffee’? It’s safe to say that the more upfront value you give, the more you can expect in return. And with “value,” we mean information that users find relevant to their needs. Since they willingly opted to receive […] Written by Tom Evans March 21, 2022June 8, 2022
Email Marketing Automated welcome email examples to woo your subscribers A welcome email is like greeting a new customer when they enter your shop. It’s your chance to make a great first impression and keep prospects hooked for the long run. Think of it like this: when subscribers sign up to receive your newsletter, they’re showing an interest in you. The least you can do […] Written by Tom Evans March 7, 2022March 7, 2022
Email Marketing (2022) March newsletter ideas & templates to engage your readers March is just around the corner, and there’s no better time to engage with your newsletter readers. Temperatures get higher, colours get brighter and the mood shifts. Consumers are ready for their spring purchases, and you should be at the top of their lists. As a business owner or an email marketer, you need to […] Written by Tom Evans February 9, 2022February 9, 2022
Email Marketing Fool-proof ways to optimise your email sign-up form & capture more leads Considering four out of five marketers say they’d rather give up social media than email marketing, we think it’s safe to say optimising your email signup form is important for most businesses. At EmailOctopus, we know a thing or two about doing that, so in this article, we’re going to teach you everything you need […] Written by Tom Evans January 28, 2022February 9, 2022
Email Marketing 4 ways you can repurpose content for email marketing campaigns Content creation can be a time-consuming process. From choosing a topic to deciding which format the content will take, and then producing it – creating good content is a long process. Research from CoSchedule shows that most marketers spend an average of six hours per day creating new content. That’s almost three quarters of a […] Written by Marvellous Aham-adi December 22, 2021December 22, 2021
Email Marketing How nonprofits can build an email list with the Google Ads Grant Growing your email list is an essential part of increasing your digital marketing reach. But building a strong base of contacts doesn’t happen overnight. However, the results are worth it – few other sources of communication give you as high of a return on investment as email marketing. The smartest businesses and nonprofits use a […] Written by Jason Warne December 20, 2021December 20, 2021
Email Marketing How to send a survey via email Improving your customer experience is essential for running a successful company. Companies that offer a better customer experience see higher customer satisfaction rates, increased revenues, and reduced customer churn. In fact, studies from PwC show that 17% of customers will leave a company after one bad customer experience. And 59% will leave after several bad […] Written by Marvellous Aham-adi December 16, 2021December 16, 2021
Email Marketing How to deal with a stale email list Maybe you’ve inherited an old email list in your new marketing role. Or perhaps you set up a sign-up form months ago and forgot all about it. Whatever the reason – we’ve all been there. And as email marketers we’ve found ourselves with a valuable list of email contacts that we have no idea what […] Written by Hollie Youlden December 14, 2021December 19, 2021
Email Marketing How to grow your email list using social media Using social media to grow an email list is not a new concept, but it is one that may be under-utilised. That’s largely because social media platforms make it seem so easy to connect with an audience, many people wonder why they should bother with an email list at all. While that’s a good question, […] Written by Melissa Megginson Axtell December 13, 2021December 22, 2021
