Email Marketing Email Marketing 101 – how to start your email marketing in 2023 The growth of ecommerce and digital communications for marketing has ensured that email marketing will undoubtedly play a vital role in digital commerce. Also, email marketing is one of the most efficient and cost-effective ways to market your product or service. If you are starting or planning to use email marketing for your business, this […] Written by Ankit February 24, 2023April 12, 2023
Email Marketing Mailchimp pricing update 2023 – the details behind it Mailchimp is one of the oldest and most popular email marketing tools. They’re also famous for their pioneering ‘freemium’ plan, the free plan which allowed those new to email marketing to get set up for free – that was until it was severely restricted earlier this month. It was great while it lasted. Mailchimp quick […] Written by Ankit February 16, 2023May 30, 2023
Email Marketing Email marketing for e-commerce [why and how to use it] Email is one of the most widely used marketing channels in the e-commerce space. Email campaigns effectively encourage your past customer or newsletter subscribers to visit your website to buy something. An affordable and effective way to increase repeat purchases. Emails also allow you to customise and precisely target your messages based on the user […] Written by Ankit February 11, 2023February 11, 2023
Email Marketing 12 best email marketing tools to know about With several billion email accounts worldwide and around 235 billion emails sent per day, email marketing is still one of the best marketing tools. A good email marketing campaign can get you the attention of millions of people. Furthermore, according to Litmus, email marketing has the highest return on investment. For every $1 marketers spend […] Written by Ankit January 12, 2023May 30, 2023
Email Marketing 4 email design examples to get you inspired There probably are more people talking about good design for websites than email, for obvious reasons, but there are still plenty of people who think that good email design is important. In fact, a lot of the same principles that apply to designing good websites also apply to designing good email templates. The key is […] Written by Ankit January 6, 2023April 6, 2023
Email Marketing Easily collect feedback from your newsletter readers Collecting feedback on your newsletter is one of the most important steps to make sure that you are providing value to your readers and know what their thoughts are about the content you share. Knowing how to effectively gather feedback can be tricky, but there are some great strategies you can use to make sure […] Written by Ankit December 29, 2022April 6, 2023
Email Marketing Improve your newsletter sign-up conversion rate We have seen exponential growth in newsletters and email marketing happen in the past couple of years, and there’s no sign of stopping. That is great, but have you noticed that the number of people signing up for your newsletter is way lesser than the number of people visiting the page with the sign-up form […] Written by Ankit December 15, 2022April 6, 2023
Email Marketing 7 email marketing flows to set up right now In the world of digital marketing, it is essential to leverage automation to streamline communication and create personalised experiences, and one effective way to achieve this is by setting up email marketing flows. Here are seven flows to consider introducing into your email strategy. Welcome series First impressions matter, and a well-crafted welcome series can […] Written by Emily November 8, 2022June 1, 2023
Email Marketing Differences between B2B vs B2C email marketing Email marketing is an essential part of any business’s marketing strategy. However, there are significant differences between B2B (business-to-business) and B2C (business-to-consumer) email marketing that companies need to be aware of. Here, we will explore the differences between B2B and B2C email marketing and how businesses can tailor their email marketing strategies accordingly. Audience and […] Written by Emily November 5, 2022June 1, 2023
Email Marketing Why are my emails not converting on mobile? [with solutions] Email marketing is a powerful tool that benefits businesses of all shapes and sizes. However, if your emails are not converting on mobile devices, it’s time to take a step back and evaluate your strategy. Mobile devices are now the primary way that people access their email, with over 60% of email opens occurring on […] Written by Emily November 3, 2022June 1, 2023
