Category: Email Marketing

The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the word about discounts and how their emails are designed. Over the past month, we’ve been closely monitoring ten of the leading fashion brands and how they use email to convert…Continue Reading “How top fashion brands use email marketing” →

Drip campaigns are a great way to engage newly subscribed users and increase the value of your mailing list. They’re known by a vast number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders and marketing automation – but the concept is the same. They’re a set of marketing emails that will be sent out automatically on a schedule. These emails can be applied to a vast number of businesses and you’ve probably received hundreds of examples in your own inbox. E-commerce businesses often use…Continue Reading “5 examples on how you can make the most of drip campaigns” →

For those unaware, Helpscout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Helpscout’s main products include helpdesk, knowledge base and live chat software which all help to meet the company’s overall goal of making customer support interaction both more humane and more helpful. Their email list, much like their company, has been growing like wildfire. As a result, Helpscout quickly realised that they needed a reliable and repeatable…Continue Reading “How HelpScout built a super effective newsletter welcome series from scratch.” →

You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to vastly improve your email open rate, once you know what to do. In this article, we’re going to outline five sure fire ways to get more of your subscribers opening and engaging with your emails. The five tips are based on our own experience at EmailOctopus, calling on our decades…Continue Reading “The ultimate guide to catapulting email open rates” →

72% of US adults send or receive personal emails via smartphone at least weekly and 68% of consumers polled say their preferred way of receiving commercial messages is email. So, it’s no shock then, that email opt-in forms can be found on almost every blog and eCommerce site as, as can be seen from the above, email is still one of the most effective ways of reaching and building a meaningful relationship with your target market. But what separates an email opt-in form that converts amazingly, achieving…Continue Reading “3 examples of successful opt-in forms and why they work so damn well” →

Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what we believe are accurate predictions of where email marketing is going in 2017. Interactive Emails We believe 2017 is going to be the year where interactive emails really take off.But…Continue Reading “Here are the biggest email marketing trends for 2017” →