Email Marketing How to write engaging subject lines to boost your email open rate Do you know how many emails are sent daily? 246 billion in 2019, according to Radicati’s estimates. Cookie-cutter variety emails can easily drown in that kind of noise. And it doesn’t matter how clever and impressive your email content is, it will never reach the right eyes if your email doesn†Written by Shane Barker April 29, 2021July 27, 2021
Email Marketing How to send bulk emails without spamming If used effectively, bulk emails are a great way to reach thousands of customers and prospects in a short amount of time. These types of campaigns allow marketers to promote their businesses, sell products, and develop relationships with ease. To see positive ROI from your bulk email campaigns Written by Marvellous Aham-adi April 27, 2021May 17, 2021
Email Marketing How to use humour in email marketing Are you the type of person who likes wearing PJs while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from AI copywriting service Phrasee, you can go without pants – as long as you stay in your seat during Zoom calls, of course. This Written by David Campbell April 19, 2021June 17, 2021
Email Marketing 8 cheaper alternatives to Mailchimp in 2021 Since its inception in 2001, Mailchimp has become the biggest name in email marketing software. Today, the platform accounts for over 60% of market share with 12 million global users. What originally started out as a simple email provider has grown to become an all-in-one marketing solution. As well Written by Hollie Youlden April 15, 2021July 28, 2021
Email Marketing 10 marketing maxims from the best copywriters in the world In March 2020, the copywriting community lost a giant: Clayton Makepeace. A year later, one of his mentees, the wonderful Carline Anglade-Cole, held a tribute in his honor. She invited dozens of Clayton’s collaborators — writers, marketers, and publishers — to give a short speech about the leg Written by Eddie Shleyner April 9, 2021April 20, 2021
Email Marketing How to create the ultimate sales launch sequence There are plenty of ways to generate buzz for your new sales launch, from running ads on Google and social media, to incentivizing your affiliate network to do the promotion for you. But whatever your business model, one tactic you should absolutely be using is email marketing. While marketers have Written by Gael Breton April 1, 2021April 27, 2021
Email Marketing 10 proven email marketing strategies to grow your small business in 2021 With so many digital marketing tactics at your disposal, deciding where to put yourmarketing dollars can be tough. As well as attracting new customers, you have the crucial task of retaining existing ones. Which makes it even more important that you spend your marketing budget wisely. If you conside Written by Kristin Mortis February 23, 2021May 12, 2021
Email Marketing A simple 5-step author’s guide to building an engaged email list Over a million print and e-books are self-published each year. And it’s estimated that indie authors account for around 30% of all e-book sales in English-speaking markets. Which presents you, indie author, with a challenge. How do you get your latest book release in front of the right audienc Written by Hollie Youlden February 19, 2021April 8, 2021
Email Marketing How to build a paid subscription newsletter with EmailOctopus Thanks to the internet, writers have more opportunities than ever to grow an audience and deliver premium content. And make good money while doing so. In the early noughties, blogging was the primary modus operandi for digital publishers. But in more recent years, email has become the new platform o Written by Hollie Youlden January 28, 2021March 19, 2021
Email Marketing 10 powerful conversion tips for a better newsletter landing page The most common mistake I see in newsletter landing pages is the author not considering first-time visitors. The author knows exactly what they’re offering readers. But they struggle to portray the benefits of subscribing to someone unfamiliar with the newsletter. That’s why you ne Written by Rob Hope January 13, 2021April 14, 2021
