Email Marketing Fool-proof ways to optimise your email sign-up form & capture more leads Considering four out of five marketers say they’d rather give up social media than email marketing, we think it’s safe to say optimising your email signup form is important for most businesses. At EmailOctopus, we know a thing or two about doing that, so in this article, we’re going to teach you everything you need […] Written by Tom Evans January 28, 2022February 9, 2022
Email Marketing 4 ways you can repurpose content for email marketing campaigns Content creation can be a time-consuming process. From choosing a topic to deciding which format the content will take, and then producing it – creating good content is a long process. Research from CoSchedule shows that most marketers spend an average of six hours per day creating new content. That’s almost three quarters of a […] Written by Marvellous Aham-adi December 22, 2021December 22, 2021
Email Marketing How nonprofits can build an email list with the Google Ads Grant Growing your email list is an essential part of increasing your digital marketing reach. But building a strong base of contacts doesn’t happen overnight. However, the results are worth it – few other sources of communication give you as high of a return on investment as email marketing. The smartest businesses and nonprofits use a […] Written by Jason Warne December 20, 2021December 20, 2021
Email Marketing How to send a survey via email Improving your customer experience is essential for running a successful company. Companies that offer a better customer experience see higher customer satisfaction rates, increased revenues, and reduced customer churn. In fact, studies from PwC show that 17% of customers will leave a company after one bad customer experience. And 59% will leave after several bad […] Written by Marvellous Aham-adi December 16, 2021December 16, 2021
Email Marketing How to deal with a stale email list Maybe you’ve inherited an old email list in your new marketing role. Or perhaps you set up a sign-up form months ago and forgot all about it. Whatever the reason – we’ve all been there. And as email marketers we’ve found ourselves with a valuable list of email contacts that we have no idea what […] Written by Hollie Youlden December 14, 2021December 19, 2021
Email Marketing How to grow your email list using social media Using social media to grow an email list is not a new concept, but it is one that may be under-utilised. That’s largely because social media platforms make it seem so easy to connect with an audience, many people wonder why they should bother with an email list at all. While that’s a good question, […] Written by Melissa Megginson Axtell December 13, 2021December 22, 2021
Email Marketing The impact of Apple iOS 15 on email marketing In September 2021, Apple released iOS 15. With it came Mail Privacy Protection (MPP) and the ability for users to take more control over their email privacy. There was plenty of speculation within the email marketing industry about what this update would mean for marketers. And plenty of fear-mongering along with it. But now that […] Written by Hollie Youlden December 10, 2021December 19, 2021
Email Marketing How to grow your email list with Facebook Facebook is an effective tool to help you grow an email list. With roughly 2.89 billion monthly active users on Facebook, your target audience is definitely on the platform. And with the right strategies, you can promote your email list to your target audience and convert them into subscribers. Since you most likely already have […] Written by Marvellous Aham-adi December 3, 2021December 10, 2021
Email Marketing The best email marketing solutions for Amazon SES Amazon SES – which stands for Simple Email Service – is a cost-effective, reliable and scalable email service built on the same infrastructure that Amazon.com developed to send communications to their customer base. Thanks to the flexible IP deployment and email authentication options, users can be assured of high deliverability. And if you want to run […] Written by Hollie Youlden November 23, 2021December 3, 2021
Email Marketing Top Black Friday SaaS deals for marketers, entrepreneurs and small business owners Black Friday is around the corner and SaaS (that’s ‘software as a service’ for the uninitiated) companies of all shapes and sizes are preparing their discounts for the weekend. Which makes it an excellent time for you to upgrade your tech stack and take advantage of savings on a host of useful tools. To help, […] Written by Hollie Youlden November 18, 2021December 13, 2021
