Email Marketing Klaviyo price hike Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are […] Written by Ankit January 24, 2025February 3, 2025
Email Marketing How to use GIFs in emails Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices […] Written by Ankit December 9, 2024December 9, 2024
Email Marketing Email design trends in 2025 Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, […] Written by Ankit December 8, 2024December 9, 2024
Email Marketing Email Marketing Trends 2025 In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. […] Written by Ankit December 4, 2024December 4, 2024
Email Marketing AWeber pricing update 2024-25 (subscription price increases by ~50-150%) AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing. AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024. This means […] Written by Ankit November 12, 2024November 13, 2024
Email Marketing Mad Mimi being discontinued [a free alternative] Mad Mimi is a simple and easy to use email builder that was founded in 2008 and was later acquired by GoDaddy. It was used to build the base of GoDaddy’s email marketing tool, which came under their digital marketing suite. As of 2024, GoDaddy’s Digital Marketing Suite is fully ready, and they now want […] Written by Ankit August 2, 2024August 2, 2024
Email Marketing Marketing Email marketing best practices [updated February 2025] Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit […] Written by Ankit July 24, 2024February 10, 2025
Email Marketing 5 inspiring welcome emails & tips A welcome email is the first email you send to a new subscriber or customer. It’s an excellent opportunity to make a good first impression, set expectations for future communications, and outline any actions you’d like the recipient to take. So, let’s explore some content ideas for crafting effective welcome emails and showcase some of […] Written by Ankit July 10, 2024August 8, 2024
Email Marketing Benefits of email personalisation Email marketing is a really great way to engage customers, fans and subscribers. By tailoring email content for your subscribers, not only are you likely to achieve better conversion rates, it’s also a great way to build a closer and lasting relationship. In this blog, we’ll explore the concept of email personalisation, its benefits, and […] Written by Ankit July 2, 2024July 16, 2024
Email Marketing 10 proven email marketing strategies to grow your small business in 2024 With so many digital marketing tactics to choose from, deciding where to put yourmarketing dollars can be tough. As well as attracting new customers, you have the crucial task of retaining existing ones. Which makes it even more important that you spend your marketing budget wisely. If you consider the statistics, email marketing is one […] Written by Kristin Mortis June 27, 2024June 27, 2024
