Email Marketing 6 ways to integrate social media with your email marketing In this digital era, social media is one of the most effective channels in building brand awareness. But why is that important? Because increasing brand awareness means gaining more exposure to potential customers. Which is why it’s the first step in the marketing funnel. After all, the more p Written by Guyanne August 6, 2020September 10, 2020
Email Marketing 3 examples of winning welcome emails from finance bloggers Bloggers come in all shapes and sizes. But today, we’re taking a look at finance bloggers. And how some of the best in the business greet new subscribers with a welcome email. So whether you’re a newbie blogger documenting your own personal finance journey. Or an established voice sharin Written by Hollie July 30, 2020November 2, 2020
Email Marketing How to write a great welcome email A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”. Countless studies show tha Written by Hollie July 28, 2020November 9, 2020
Email Marketing 5 great welcome emails by nonprofit organisations You’ve been working hard to attract new website visitors, expand your mailing list and get people to donate, sign-up or volunteer. You’ve been using email marketing to increase engagement with people who have already expressed interest in your organisation. But how can you make the most Written by Guyanne July 20, 2020November 2, 2020
Email Marketing 5 food bloggers smashing it with their welcome emails You’ve got your food blog filled with delicious recipes. And you’ve been busy building your mailing list, successfully converting your website visitors into subscribers. But what happens next? Are you developing your relationship with your new subscribers the second they sign up? When th Written by Hollie June 25, 2020November 2, 2020
Email Marketing 5 marketing psychology hacks to improve your emails When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psyc Written by Guyanne June 22, 2020November 9, 2020
Email Marketing 5 examples of how you can make the most of drip campaigns How to set up a successful drip campaign The key to setting up a successful drip campaign is to decide: who’s your target audience what action will trigger the drip campaign the objective of your drip campaign Once you have this finalised, you’ll be able to map out the best sequence of e Written by Tom June 9, 2020November 24, 2020
Email Marketing How to improve your email deliverability As marketers, it’s tempting to focus all of our efforts on the creative side of email – design, copywriting, images and effective CTAs. But there’s a hard fact that we often overlook – this all becomes worthless if our emails aren’t being delivered. According to an email deliverab Written by Hollie May 21, 2020November 3, 2020
Email Marketing Why you should use your own domain to send emails The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a Written by Hollie May 18, 2020May 21, 2020
Email Marketing How and why you should clean your email list Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘rem Written by Hollie May 14, 2020May 21, 2020
