Email Marketing How to do single opt-in well – a case study Single opt-in (SOI) is the norm among email marketers and online brands. And for good reason. It gets more subscribers on to your list, quicker. And it’s a smoother and easier process for subscribers. Plus you don’t need to worry that you might lose subscribers during the sign up process Written by Hollie Youlden September 23, 2020November 2, 2020
Email Marketing 5 common email marketing problems and how to solve them Despite our best efforts, our email campaigns don’t always perform as well as we’d like them to. We sometimes find ourselves struggling to keep our audience engaged. And watch in mild horror as our engagement metrics plummet. Or worse, we send email after email, only to discover we’ Written by Hollie Youlden September 21, 2020December 29, 2020
Email Marketing 4 ideas to improve your email marketing with Zapier integrations There are thousands upon thousands of online services out there. Many of which are designed to help you get the absolute most out of your marketing. Whether that’s reaching new customers or finding out more about the ones you already have. Connecting all these different systems and getting the Written by Hollie Youlden September 7, 2020January 28, 2021
Email Marketing [Infographic] The anatomy of a successful welcome email First impressions can make or break a relationship, a sale and even a business. It’s why the first interactions customers have with your brand are so important. As the saying goes, “you never get a second chance to make a first impression”. For email marketers, that means engaging Written by Hollie Youlden August 10, 2020February 10, 2021
Email Marketing 6 ways to integrate social media with your email marketing In this digital era, social media is one of the most effective channels in building brand awareness. But why is that important? Because increasing brand awareness means gaining more exposure to potential customers. Which is why it’s the first step in the marketing funnel. After all, the more p Written by Guyanne August 6, 2020December 18, 2020
Email Marketing 3 examples of winning welcome emails from finance bloggers Bloggers come in all shapes and sizes. But today, we’re taking a look at finance bloggers. And how some of the best in the business greet new subscribers with a welcome email. So whether you’re a newbie blogger documenting your own personal finance journey. Or an established voice sharin Written by Hollie Youlden July 30, 2020December 18, 2020
Email Marketing How to write a great welcome email A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word “go”. Countless studies show tha Written by Hollie Youlden July 28, 2020December 29, 2020
Email Marketing 5 great welcome emails by nonprofit organisations You’ve been working hard to attract new website visitors, expand your mailing list and get people to donate, sign-up or volunteer. You’ve been using email marketing to increase engagement with people who have already expressed interest in your organisation. But how can you make the most Written by Guyanne July 20, 2020November 2, 2020
Email Marketing 5 food bloggers smashing it with their welcome emails You’ve got your food blog filled with delicious recipes. And you’ve been busy building your mailing list, successfully converting your website visitors into subscribers. Now it’s time to start developing your relationship with your new subscribers the second they sign up – when t Written by Hollie Youlden June 25, 2020February 26, 2021
Email Marketing 5 marketing psychology hacks to improve your emails When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psyc Written by Guyanne June 22, 2020December 29, 2020
