Email Marketing Why you should use your own domain to send emails The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a Written by Hollie May 18, 2020May 21, 2020
Email Marketing How and why you should clean your email list Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘rem Written by Hollie May 14, 2020May 21, 2020
Email Marketing Why you should use segmentation in your email marketing For your marketing messages to be truly effective, they need to reach the right people. And segmentation helps you achieve that. It’s the practice of dividing your audience into segments based on data, including demographics, preferences, behaviour and geography, and then speaking to each of t Written by Hollie April 29, 2020July 17, 2020
Email Marketing How to effectively segment your mailing list Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver conten Written by Hollie April 20, 2020June 26, 2020
Email Marketing How to increase email opt-ins from your blog Email marketing has become an integral part of almost every brand’s marketing strategy. In fact, reports from CMI reveal that almost 90% of marketers utilize email campaigns to nurture their audience. Not only is email a part of most marketers marketing strategy, 59% of marketers report Written by Marvellous Aham-adi April 6, 2020August 21, 2020
Email Marketing Designing Emails – Everything You Need to Know “Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your cust Written by Hollie March 24, 2020June 26, 2020
Email Marketing Interviews with Experts International Women’s Day: Women in email and the need to speak Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry confer Written by Hollie February 29, 2020March 11, 2020
Email Marketing Writing guidelines for guest posts First off, thanks for your interest in EmailOctopus! We welcome guest posts on our blog. If you have great writing skills and would like to share your email marketing expertise with our audience, we’d love to hear from you. We’ve put together this page with information on our guest post Written by Hollie February 19, 2020August 24, 2020
Email Marketing The best of Black Friday 2018 Black Friday is always a busy day for email marketers, and this year it seemed to start early than ever before. ‘Black Friday week’ deals launched as early as the 16 November, one week before the main event, and on EmailOctopus we saw hundreds of millions of emails sent out over the peri Written by Tom November 28, 2018March 24, 2020
Email Marketing A guide to email marketing on Black Friday Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last Written by Tom November 12, 2018March 24, 2020
