Level39 logo

Home to some of the world’s most ambitious entrepreneurs, Level39 supports fast-growth tech companies by connecting them to world-class customers, talent and infrastructure. What began as a simple idea back in 2013 has grown to a three-floor, 80,000 square foot community space in the heart of Canary Wharf, London. Level39 was built on the concepts of community and diversity, and the partnerships that occur here are tackling some of the great challenges of our time. They’ve been a user of EmailOctopus since July 2017. So…Continue Reading “Customer feature: Level39 – the world’s most connected tech community”

Email marketing has become an integral part of almost every brand’s marketing strategy. In fact, reports from CMI reveal that almost 90% of marketers utilize email campaigns to nurture their audience.  Not only is email a part of most marketers marketing strategy, 59% of marketers report that email is their most effective channel in terms of revenue generation.  These stats show the importance of email for your business. To get started with email, you need to first grow your subscriber list. The fastest way to…Continue Reading “How to increase email opt-ins from your blog”

April 1st is known around the world as a day of harmless pranks and jokes. Although no one knows for sure how it originated, April Fool’s Day has been celebrated around the world for several centuries. In more recent times, numerous brands have gotten involved with their own practical jokes or spoof ad campaigns. Take Marmite, for instance, and their flavoured Vaseline lip balm. Thankfully, that was very much a joke. However, with Covid19 currently bringing the world to its knees, pranks, or worse –…Continue Reading “How to have fun at work remotely”

As we all adjust to the new normal that Coronavirus has forced upon us, we’re looking for ways to have fun and socialise while keeping our distance. Thankfully, entertainment is heading online and that includes a quintessentially British past time. The pub quiz. Except for now it’s virtual. No pub, but no problem. It’s been reimagined as an evening of trivia held online with the aid of video conferencing tools. And it comes with a few perks – who doesn’t enjoy an evening beverage in…Continue Reading “How to host your own virtual pub quiz”

Illustration of people designing an email on a tablet

“Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your customers has been designed. Thought has gone into how that email will look – that’s design. Some thought should also have gone into how that email will encourage your customers to take the desired action – that’s effective…Continue Reading “Designing Emails – Everything You Need to Know”

Working from home is a luxury many office workers can only dream of. Being able to roll out of bed and be busy at your laptop in next to no time is a #lifegoal. After all, how many of us can say commuting is fun? As the dreaded Coronavirus continues to spread, office workers may find that this dream is now a reality as more and more companies advise their staff to work from home. In an effort to reduce the risk of infection, the…Continue Reading “How to successfully work from home”

Women in email LoriBeth Blair interview

Since the rise of digital in the 1990s, marketing has become a broad field that encompasses everything from social media to SEO, branding to advertising. Within email marketing alone you’ll find specialisms that include copywriting and the more technical field of deliverability. But if, as we recently investigated, the stages and panels of email marketing industry events have been low on women in the past, then the technical niches within this industry have been even more lacking in gender diversity. It’s no secret that the…Continue Reading “Gender diversity in the email marketing industry: an interview with LoriBeth Blair”

Women in email interview with Kath Pay

Marketing has traditionally been considered a career path well suited to women. And it’s often been an industry where you’ll generally find a healthy ratio of women to men. Yet this gender diversity has not always translated to more public arenas. Like industry conferences and events. For a long time, speaking panels have been heavily swayed in favour of men. But there have been a number of women blazing a trail as keynote speakers in email marketing. One of those women is business founder and…Continue Reading “Gender diversity in the email marketing industry: an interview with Kath Pay”

Women in email interview with Jen Larson

Since the advent of digital marketing in the 1990s, men have dominated the arena. Google top digital marketing influencers and the majority of results will be men. Back in 2015, Moz analysed their Online Marketing Industry Survey and highlighted that women only accounted for, on average, 30% of the digital marketing workforce. And it’s not hard to imagine that when you enter the niche fields of technology and data within digital marketing, that average proportion shrinks further. Starting her career as a chemist, Jen Larson…Continue Reading “Gender diversity in the email marketing industry: an interview with Jen Larson”

Female speaker at the Email Innovations Summit

Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such abundance. It’s always been easy to find male marketing gurus populating speaker panels and keynote presentations. Yet it’s not been quite so easy to find female experts and female industry…Continue Reading “International Women’s Day: Women in email and the need to speak”