Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last weekend in November, now is the time. Knowing how to structure your messaging and stand out amongst the crowd certainly isn’t easy, that’s why we’ve looked at hundreds of email marketing campaigns and…Continue Reading “A guide to email marketing on Black Friday”

Hot off the back of announcing our new drag and drop editor last week, today we have a whole host of product enhancements to share with you. We’ve been listening to your feedback on our WordPress integration, and we’re excited to launch six big improvements to make building your subscriber lists easier than ever. 1. Add additional fields If you’ve already been making the most of our WordPress plugin, then you’ll know that – until now – you’ve been limited to capturing first and last…Continue Reading “Announcing our new WordPress plugin features”

At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability. We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we do it? 1. We send your emails via Amazon SES By using the power of Amazon SES, EmailOctopus makes sure you get the most from every dollar you spend with…Continue Reading “Why you’re able to save so much money with EmailOctopus”

Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email marketing. Overheard GDPR advice: "Short Mailchimp". — dan barker (@danbarker) May 15, 2018 So, has GDPR had the devastating impact some feared? We spoke to three email experts and found…Continue Reading “Has GDPR killed email marketing?”

We have two aims at EmailOctopus: making your email marketing affordable, and building an easy-to-use platform. We’ve already ticked the low cost box, so our focus over the past few months has been to make improvements to how our customers build campaigns. Today, we’re excited to announce a new feature which will make it incredibly simple for anyone to create beautiful campaigns. Here it is: our new drag and drop email editor. We spent a long time making sure we got this right: observing how our…Continue Reading “Announcing our new drag and drop editor”

I rehearse my opening line one more time for good measure. Wiping away a bead of nervous sweat, I open the office door and walk in for my interview. Just like that, I forget everything I needed and wanted to say. Perhaps the most adorable dog – Alfie – jumps at me, wraps his paws around my leg, and I stand there, overwhelmed. I think this particular moment in time nicely foreshadowed, and now perfectly encapsulates, my entire experience at EmailOctopus: nothing was as it…Continue Reading “On Interning at EmailOctopus”

Our customers use EmailOctopus to promote everything from celeb gossip to erotic fiction. Whatever you’re using email for, we’re happy to have you on board. This post is for all the event promoters out there: we caught up with Jonny from ticketing platform Ticket Tailor to find out why email should be your go-to marketing tool. He told us why email works so well for selling tickets and how you can use it to shift seats at your next event. The success of your event…Continue Reading “Using email marketing to boost ticket sales”

Last month, my wife and I moved from London to Vancouver. It was a great opportunity for us: to see new places, meet new people and take a break from our hectic London commutes. But for me, it meant saying a reluctant goodbye to the EmailOctopus office and our small but mighty team in the UK. With the team now split across London and Manchester in the UK, and Vancouver in Canada, we’d be going months without seeing each other. I’m a huge advocate for…Continue Reading “5 things we learned at EmailOctopus by going remote”

With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected 50 examples of these re-permission emails, and picked out five top tips to help you with your last minute re-confirmation campaign:  Align your message with your brand and product Every…Continue Reading “GDPR: 5 last minute tips for re-confirming your email list”

The General Data Protection Regulation (GDPR) comes into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you are not required to automatically refresh permission in preparation for the GDPR. However, if the existing permission doesn’t meet the GDPR’s high standards or are poorly documented, you will need to seek fresh GDPR-compliant permission to continue…Continue Reading “Do I need to re-opt-in my email list for GDPR?”