How HelpScout built a super effective newsletter welcome series from scratch.

For those unaware, Helpscout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Helpscout’s main products include helpdesk, knowledge base and live chat software which all help to meet the company’s overall goal of making customer support interaction both

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The ultimate guide to catapulting email open rates

You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to vastly improve your email open rate, once you know what to do. In this article, we’re going to outline five

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3 examples of successful opt-in forms and why they work so damn well

Image source: webdesignerdepot.com: http://netdna.webdesignerdepot.com/uploads/2014/05/featured44.jpg 72% of US adults send or receive personal emails via smartphone at least weekly and 68% of consumers polled say their preferred way of receiving commercial messages is email. So, it’s no shock then that email opt-in forms can be found on almost every blog and eCommerce site as, as can be seen

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Here are the biggest email marketing trends for 2017

Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what

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Valentines emails we love ❤

In case you missed it, today is Valentine’s day. In 2016, romantic individuals spent over £518m on gifts for loved ones – so it’s unsurprising that brands are keen to grab a piece of the action. Our inbox has been overflowing this morning with marketing emails, desperate to rescue their customers from an after work trip

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Avoiding the Gmail promotions tab

In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, such as Promotions and Updates, they made it easier to focus on messages that are important and read emails of the same type at once. The tabbed approach certainly does help users find and classify their mail appropriately; no more

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Announcing: Direct image uploads

We know that previously getting your images into EmailOctopus was, quite frankly, a bit of a pain. Today’s update will now allow you to upload any JPEG, GIF, PNG or SVG straight to the EmailOctopus platform when editing a campaign or template. Using the image upload function is easy. Just select the insert image option

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Improve your email deliverability with DMARC, SPF and DKIM

Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers.

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How email marketing stole Black Friday

Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus

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New – Dedicated IP addresses with EmailOctopus and Amazon SES

EmailOctopus works exclusively with Amazon SES to deliver your marketing emails. By default, Amazon SES sends your email from IP addresses that you share with other SES and EmailOctopus customers.  For some high-volume senders though, you may wish to have more ownership over deliverability. As of today, you can now – for $29 a month –

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