Thanks to the support and loyalty of our customers, EmailOctopus has grown beyond our expectations since we launched in 2014. We’re amazed, humbled and delighted that over 30,000 organisations have signed up and used our service to send their emails. With growth comes change, and we’re always dedicated to innovating and improving. Something we’ve heard from customers over the years is that connecting EmailOctopus to Amazon Web Services can be a bit tricky. For some, it’s too complicated all together, and we know that in…Continue Reading “Introducing the new and improved EmailOctopus 🎉”

When you think about the typical intern experience, you probably think of a recent graduate making countless cups of coffee, being sent out on impossible errands and tasked with projects they’re not at all qualified for. Not at EmailOctopus! Working at such a dynamic and fast-growing digital start-up gives an intern the chance to truly understand what goes on to make a business tick, grow and thrive, particularly in such a busy market. All whilst given excellent guidance from a friendly team. Nothing to do…Continue Reading “Life as an Intern at EmailOctopus”

If you know J. Cole, you probably know him as a rapper, singer and songwriter with a back catalogue full of top ten hits and Grammy-nominated records. You might not know that he’s also the head of Dreamville Records, a record label he co-founded in 2007 that boasts a roster of eight rappers and hip hop artists. We’re excited to have J. Cole and Dreamville as EmailOctopus users – and recently we spoke to his team to hear about how they use email marketing to…Continue Reading “Customer feature: J. Cole and Dreamville Records”

Black Friday is always a busy day for email marketers, and this year it seemed to start early than ever before. ‘Black Friday week’ deals launched as early as the 16 November, one week before the main event, and on EmailOctopus we saw hundreds of millions of emails sent out over the period. Our own team’s inboxes overflowed with emails from brands and stores which were taking advantage of the biggest week in e-commerce. We’ve selected just a few of our favourite emails below: Article…Continue Reading “The best of Black Friday 2018”

Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last weekend in November, now is the time. Knowing how to structure your messaging and stand out amongst the crowd certainly isn’t easy, that’s why we’ve looked at hundreds of email marketing campaigns and…Continue Reading “A guide to email marketing on Black Friday”

Hot off the back of announcing our new drag and drop editor last week, today we have a whole host of product enhancements to share with you. We’ve been listening to your feedback on our WordPress integration, and we’re excited to launch six big improvements to make building your subscriber lists easier than ever. 1. Add additional fields If you’ve already been making the most of our WordPress plugin, then you’ll know that – until now – you’ve been limited to capturing first and last…Continue Reading “Announcing our new WordPress plugin features”

At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability. We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we do it? 1. We send your emails via Amazon SES By using the power of Amazon SES, EmailOctopus makes sure you get the most from every dollar you spend with…Continue Reading “Why you’re able to save so much money with EmailOctopus”

Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email marketing. Overheard GDPR advice: "Short Mailchimp". — dan barker (@danbarker) May 15, 2018 So, has GDPR had the devastating impact some feared? We spoke to three email experts and found…Continue Reading “Has GDPR killed email marketing?”

We have two aims at EmailOctopus: making your email marketing affordable, and building an easy-to-use platform. We’ve already ticked the low cost box, so our focus over the past few months has been to make improvements to how our customers build campaigns. Today, we’re excited to announce a new feature which will make it incredibly simple for anyone to create beautiful campaigns. Here it is: our new drag and drop email editor. We spent a long time making sure we got this right: observing how our…Continue Reading “Announcing our new drag and drop editor”

I rehearse my opening line one more time for good measure. Wiping away a bead of nervous sweat, I open the office door and walk in for my interview. Just like that, I forget everything I needed and wanted to say. Perhaps the most adorable dog – Alfie – jumps at me, wraps his paws around my leg, and I stand there, overwhelmed. I think this particular moment in time nicely foreshadowed, and now perfectly encapsulates, my entire experience at EmailOctopus: nothing was as it…Continue Reading “On Interning at EmailOctopus”