Women in email interview with Kait Creamer

Marketing has long been considered a fairly even playing field as far as the genders are concerned. In some cases, women make up nearly two thirds of the industry, especially in fields like Public Relations. But look on stage at marketing conferences and those numbers don’t seem to follow. Until recently, keynotes and speaker panels at industry events were overwhelming male. But email marketing expert and international keynote speaker, Kait Creamer, is one of many women shifting that balance in female favour. Beginning her eclectic…Continue Reading “Gender diversity in the email marketing industry: an interview with Kait Creamer”

Folksy logo on background of knitted teddy bears

Since its inception some 12 years ago, Folksy has become the home of British craft. Artists and designers from all over the British Isles sell their handmade gifts and original artwork to an eager community of craft-lovers. This community shares a genuine appreciation of local talent and the skill that goes into everything from jewellery to clothing, ceramics to stationary. The lovingly crafted items on sale are the stuff of Instagram and Pinterest dreams – head over to their social media channels and you’ll see…Continue Reading “Customer feature: Folksy – the UK’s biggest online craft fair”

Women in email interview with Jeanne Jennings

The stages and speaking panels of email marketing conferences have long been a lonely place for women. Rewind a decade and there were just a few trailblazing women making a name for themselves as speakers. One of those women was industry veteran and email marketing expert, Jeanne Jennings. With a long and illustrious career, Jeanne is considered an industry influencer and is involved in some of email’s best known communities. Ahead of this year’s International Women’s Day, I spoke to Jeanne about gender diversity and…Continue Reading “Gender diversity in the email marketing industry: an interview with Jeanne Jennings”

Graphic image of hands holding a tablet with an online search bar

Need to find a contact but don’t know their exact email address? Want to locate a group of contacts based on their subscription status or when they signed up? Well, good news! Our developers been working their not-so-little socks off the past few months to bring you an improved, more advanced contact search. After an initial beta phase, you’ll be pleased to hear this functionality is now available to all users. Head to your dashboard, choose a list and start searching your contacts. What’s new?…Continue Reading “Introducing our Advanced Contact Search”

We’re delighted to announce a new integration with Carrd. Carrd is a powerful yet easy-to-use platform which allows you to build landing pages in minutes.  For only $9 a year, Carrd allows you to create over 20 individual landing pages using either their pre-designed templates or by creating your own, via their drag and drop interface. We’ve already seen customers using Carrd to create beautiful landing pages to showcase their events, ebooks, and products.  Once integrated you can collect email addresses which are sent straight…Continue Reading “Announcing: Carrd integration”

Thanks to the support and loyalty of our customers, EmailOctopus has grown beyond our expectations since we launched in 2014. We’re amazed, humbled and delighted that over 30,000 organisations have signed up and used our service to send their emails. With growth comes change, and we’re always dedicated to innovating and improving. Something we’ve heard from customers over the years is that connecting EmailOctopus to Amazon Web Services can be a bit tricky. For some, it’s too complicated all together, and we know that in…Continue Reading “Introducing the new and improved EmailOctopus 🎉”

When you think about the typical intern experience, you probably think of a recent graduate making countless cups of coffee, being sent out on impossible errands and tasked with projects they’re not at all qualified for. Not at EmailOctopus! Working at such a dynamic and fast-growing digital start-up gives an intern the chance to truly understand what goes on to make a business tick, grow and thrive, particularly in such a busy market. All whilst given excellent guidance from a friendly team. Nothing to do…Continue Reading “Life as an Intern at EmailOctopus”

If you know J. Cole, you probably know him as a rapper, singer and songwriter with a back catalogue full of top ten hits and Grammy-nominated records. You might not know that he’s also the head of Dreamville Records, a record label he co-founded in 2007 that boasts a roster of eight rappers and hip hop artists. We’re excited to have J. Cole and Dreamville as EmailOctopus users – and recently we spoke to his team to hear about how they use email marketing to…Continue Reading “Customer feature: J. Cole and Dreamville Records”

Black Friday is always a busy day for email marketers, and this year it seemed to start early than ever before. ‘Black Friday week’ deals launched as early as the 16 November, one week before the main event, and on EmailOctopus we saw hundreds of millions of emails sent out over the period. Our own team’s inboxes overflowed with emails from brands and stores which were taking advantage of the biggest week in e-commerce. We’ve selected just a few of our favourite emails below: Article…Continue Reading “The best of Black Friday 2018”

Black Friday is less than a month away. The day, best known for fights over cut-price Televisions in Walmart is increasingly moving online. In 2016, over $3bn in online retail sales were made on Black Friday and this year that will only increase further; if you aren’t already planning for the last weekend in November, now is the time. Knowing how to structure your messaging and stand out amongst the crowd certainly isn’t easy, that’s why we’ve looked at hundreds of email marketing campaigns and…Continue Reading “A guide to email marketing on Black Friday”