Inside the inbox

Email tips, inspiration and insights from the team at EmailOctopus​

The latest on the blog

  1. Email Marketing
With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In […]

Women in email marketing #iwd2020

International Women’s Day may have been and gone for another year. But any day is a good day to celebrate the achievements of women trailblazing a path in the world of email marketing.

Earlier this year we caught up with some of the industry’s most respected thought leaders to discuss their experience of gender diversity and what advice they’d give other women seeking similar roles.