If you own an Etsy shop, you may have experienced the challenge of limited features for engaging with past customers and encouraging repeat purchases.
This is a frequent issue discussed within the Etsy seller community, and the solution here is to build an audience. While there are several ways to achieve this, like having an active social media presence or a blog, but these can be ineffective for several reasons. The best option for most sellers is “Email Marketing” as it’s platform-independent and its results aren’t controlled by any hidden private algorithm.
Benefits of email marketing for Etsy sellers
There are multiple small and large benefits to having an email marketing setup. Here are the three main reasons why every Etsy seller should consider starting email marketing.
Ownership of email list
The key benefit of email marketing is that you own the email list. Unlike your Etsy shop, you can easily move your email list to any platform of your choice if you encounter any issues with your current platform — a flexibility that is not possible with an Etsy shop.
This also saves you from any possible ban or platform shutdown, which can happen anytime for various reasons. For example, a couple of years back, the Indian government banned TikTok, which made several creators lose access to their accounts with no way to connect to their audience.
Platform independent
Another benefit of email marketing is that it is platform-independent and unaffected by any algorithm changes. Take your Etsy shop for example, all your listings and content is promoted by Etsy and their algorithm decides what to show and what not.
This may or may not work in your favour, but when you send a marketing email, it’s surely going to reach your subscriber’s inbox.
Proven effectiveness
Email marketing has been working for businesses and individuals for decades, with a proven track record of effectiveness. It has one of the highest return on investment when compared to other marketing channels.
How to start email marketing for an Etsy shop
Now that we know the benefits of email marketing as an Etsy shop owner, let’s go through the step-by-step guide to approaching email marketing.
Create a lead magnet
Now, to start with email marketing, you need to get the email addresses of your customers, but the problem is Etsy doesn’t share them. To get your customer’s email you need to motivate them to share their email address with you by giving something in return and that’s called a lead magnet.
In this case, a lead magnet can be a discount code, a freebie, a downloadable guide, or anything that your customers will find helpful.
Find the right tool
Once you have decided on the idea of your lead magnet, it’s time to choose a tool for building your landing page and sending your emails.
You can either choose two different tools here for your landing page and email marketing, or just choose one single tool that does both. EmailOctopus is one such tool that can help you with both.
Create landing page & signup form
Now that you’ve chosen the tool of your choice, it’s time to set up your landing page and signup form where you’ll send your customers to signup for the freebie.
If you’re using EmailOctopus, then go to the “Landing pages & forms” tab in the dashboard and click on “Create.” There, choose the landing page option and follow along by selecting the list name and template. Once done, you can publish it.
Promote your freebie
After you’ve done setting your landing page, you need to start promoting your freebie actively.
Here are some places where you can place your landing page link:
- Your product description
- Your store’s announcement section
- Your store’s about us page
- On your social handles
Also, don’t just say “Signup to our newsletter <link>” instead change your copy to something exciting like “Signup here to get 15% additional discount on your next purchase <link>”.
Set up the welcome sequence
The final part is to set up the automation for the freebie and a welcome sequence.
Your automation sequence should start with the initial welcome email along with the promised freebie, which should be followed by a welcome series explaining your products and brand. This helps build the initial connection, which will be helpful in future marketing activities.
Keep sending regular emails
Now that you’ve got your email marketing all set up, it’s time to plan and be regular. Try to have a schedule of weekly or bi-weekly newsletters where you can share helpful tips as well as promote your products.
EmailOctopus as the right tool
The key to having a successful email marketing journey for your Etsy shop, you need to ensure that you choose the right tool. Choosing a complex tool can make the whole process difficult and cause you to quickly lose interest. Additionally, if you pick an expensive tool, it can soon affect your business’s profit as you continue to grow.
This is why you should pick something like EmailOctopus. It’s easy to use and is affordable for businesses of all sizes. Apart from this, you can always reach out to our customer support for any help—even if you are on a free plan. Regarding the free plan, you can use EmailOctopus for free for up to 2,500 subscribers.
Features:
- Drag & drop email editor
- Email automation
- Landing page builder
- Real-time campaign and automation reports
Pricing: EmailOctopus even comes with a free plan, allowing you to send 10,000 emails to 2,500 subscribers at no cost. If you need more advanced features, the Pro plan is available for just $18 per month for 2,500 subscribers.
How to add EmailOctopus landing page on Etsy
Adding EmailOctopus landing page to your Etsy shop is super easy as well. You just need to follow along with the on-screen instructions to create your landing page on EmailOctopus.
Once you have the link, you can easily add that to your product listing description, shop announcement section and about page.
Here are the guides to do so:
Conclusion
As an Etsy shop owner, email marketing is essential for success. It helps you re-engage with past customers and motivate them to purchase again, which is much easier than acquiring new ones.
Signup for a free EmailOctopus account today and start your email marketing journey with ease.
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