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Why an email newsletter is essential for personal branding

In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional.

The starting point for everyone looking to build a personal brand is to start by being active on any social media platform where their target audience is, but as you keep growing it’s important to have a newsletter too for several reasons.

Let’s go through the importance of personal branding and why having a newsletter is crucial as well.

Importance of personal branding

Irrespective of whether you are a freelancer, entrepreneur or a professional, having a personal brand is always a great addition.

If you are a freelancer, it can help you find new gigs easily and similarly if you are a working professional then finding new jobs or negotiating for a higher salary is easy when you have a strong personal brand. Apart from these, a strong personal brand also brings in a lot of confidence.

Here are some additional benefits of having a strong personal brand:

  • Establishes credibility: Having a personal brand is probably one of the best ways to build credibility. When people read your posts or watch your videos about something you know about, it makes them trust you more. A good example of this would be Neil Patel, who has cleverly built his personal brand by leveraging LinkedIn, Twitter and YouTube.
  • Builds trust: A personal brand also helps you build trust as your audience continues to interact with your content. Regular content updates allow you to build a relationship with your audience, turning subscribers into loyal followers and, potentially, customers or clients.
  • Builds network: In the process of building a personal brand, people automatically build a network, which is helpful in multiple ways. As you push more content, the interactions on them help you build and grow your network, which can be leveraged later.

Benefits of having a newsletter for personal branding

  • Direct communication: Unlike social media, where algorithms control visibility, emails land directly in your audience’s inbox, making it a more reliable channel for communication.
  • Builds relationships: Regular updates allow you to build a relationship with your audience, turning subscribers into loyal followers and, potentially, customers or clients.
  • Increases visibility: Each newsletter increases your visibility, reminding your audience of your presence and expertise.
  • Drives traffic: Links in your newsletters can drive traffic to your website, blog, or social media profiles, boosting your overall online presence.
  • Long-term asset: Your email list is an asset you own, unaffected by changes in social media platforms.

A strong personal brand sets you apart from the competition, establishes your credibility, and creates a lasting impression with your audience.

How to convert followers into subscribers

Setup newsletter and email collection

The first and most obvious step is to setup and have a newsletter live so that you can start sending your followers to it. The easiest way to get started is by signing up for a free EmailOctopus account and following all the steps mentioned during onboarding.

Sample newsletter landing page built on EmailOctopus
Sample newsletter landing page built on EmailOctopus

In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional.

The starting point for everyone looking to build a personal brand is to start by being active on any social media platform where their target audience is, but as you keep growing it’s important to have a newsletter too for several reasons.

Let’s go through the importance of personal branding and why having a newsletter is crucial as well.

Importance of personal branding

Irrespective of whether you are a freelancer, entrepreneur or a professional, having a personal brand is always a great addition.

If you are a freelancer, it can help you find new gigs easily and similarly if you are a working professional then finding new jobs or negotiating for a higher salary is easy when you have a strong personal brand. Apart from these, a strong personal brand also brings in a lot of confidence.

Here are some additional benefits of having a strong personal brand:

  • Establishes credibility: Having a personal brand is probably one of the best ways to build credibility. When people read your posts or watch your videos about something you know about, it makes them trust you more. A good example of this would be Neil Patel, who has cleverly built his personal brand by leveraging LinkedIn, Twitter and YouTube.
  • Builds trust: A personal brand also helps you build trust as your audience continues to interact with your content. Regular content updates allow you to build a relationship with your audience, turning subscribers into loyal followers and, potentially, customers or clients.
  • Builds network: In the process of building a personal brand, people automatically build a network, which is helpful in multiple ways. As you push more content, the interactions on them help you build and grow your network, which can be leveraged later.

Benefits of having a newsletter for personal branding

  • Direct communication: Unlike social media, where algorithms control visibility, emails land directly in your audience’s inbox, making it a more reliable channel for communication.
  • Builds relationships: Regular updates allow you to build a relationship with your audience, turning subscribers into loyal followers and, potentially, customers or clients.
  • Increases visibility: Each newsletter increases your visibility, reminding your audience of your presence and expertise.
  • Drives traffic: Links in your newsletters can drive traffic to your website, blog, or social media profiles, boosting your overall online presence.
  • Long-term asset: Your email list is an asset you own, unaffected by changes in social media platforms.

A strong personal brand sets you apart from the competition, establishes your credibility, and creates a lasting impression with your audience.

How to convert followers into subscribers

Setup newsletter and email collection

The first and most obvious step is to setup and have a newsletter live so that you can start sending your followers to it. The easiest way to get started is by signing up for a free EmailOctopus account and following all the steps mentioned during onboarding.

Newsletter promotion on YouTube description
Newsletter promotion on YouTube description

If this sounds tricky, then you can take a look at Andrea Bosoni’s strategy, where he simply plugs in his newsletter in his comments.

Newsletter promotion on Twitter replies
Newsletter promotion on Twitter replies

Reuse the content to drive users to your newsletter

The last tip to accelerate your newsletter subscriptions would be to let your existing followers know what they are missing by not subscribing to your newsletter.

Here’s how Marc Lou does it.

Newsletter thread on Twitter
Newsletter thread on Twitter

He simply converts his newsletter issues into bite sized tweets and then plugs in his newsletter link. This strategy has been working pretty well for him as his tweets are getting a good amount of traction and his newsletter has grown to 7000+ subscribers in a short span.

Examples of successful personal brands with newsletters

There are several examples of successful personal who have leveraged their audience to build a large email list. Here are a couple of examples:

Lenny Rachitsky

Lenny is a veteran product guy who has turned his expertise into a successful personal brand and has also built a newsletter that’s loved by Product Managers. His newsletter has over 608,000 subscribers, which is a highly commendable number.

Tony Dinh

Tony is a developer turned maker who has built and sold several successful SaaS. He shares his maker journey on Twitter, where he also asks his readers to subscribe to his newsletter for his long form content. His newsletter has over 11,000 subscribers who have subscribed to read his monthly updates about his indie hacking journey, what he’s building and learning.

Conclusion

Email newsletters are a must when it comes to taking your personal brand to the next level. If you haven’t started already, then do sign up for EmailOctopus and create your newsletter today.

Having a newsletter is like having superpowers which you can leverage in several situations, an example would be when you want to send your message out without waiting for the social media algorithm to work. Also, a newsletter might help you build a business where you can accept sponsorship from brands who’d like to promote themselves in your newsletter.

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