We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what each of the companies do and what their major pieces of email marketing advice are. There’s a gold mine of advice below so be sure to read to the end!…Continue Reading “We asked 9 SaaS companies for their best tips on email marketing, here’s what they said”

For those unaware, Helpscout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Helpscout’s main products include helpdesk, knowledge base and live chat software which all help to meet the company’s overall goal of making customer support interaction both more humane and more helpful. Their email list, much like their company, has been growing like wildfire. As a result, Helpscout quickly realised that they needed a reliable and repeatable…Continue Reading “How HelpScout built a super effective newsletter welcome series from scratch.”

You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to vastly improve your email open rate, once you know what to do. In this article, we’re going to outline five sure fire ways to get more of your subscribers opening and engaging with your emails. The five tips are based on our own experience at EmailOctopus, calling on our decades…Continue Reading “The ultimate guide to catapulting email open rates”

72% of US adults send or receive personal emails via smartphone at least weekly and 68% of consumers polled say their preferred way of receiving commercial messages is email. So, it’s no shock then that email opt-in forms can be found on almost every blog and eCommerce site as, as can be seen from the above, email is still one of the most effective ways of reaching and building a meaningful relationship with your target market. But what separates an email opt-in form that converts amazingly, achieving…Continue Reading “3 examples of successful opt-in forms and why they work so damn well”

Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what we believe are accurate predictions of where email marketing is going in 2017. Interactive Emails We believe 2017 is going to be the year where interactive emails really take off.But…Continue Reading “Here are the biggest email marketing trends for 2017”

When it comes to digital marketing tactics, e-mail marketing is a front-runner in cost-effectively generating leads and driving sales. Email marketing, as a tactic, has an unrivalled ability to engage and keep an audience engaged. It is direct, trackable, quick and easy to execute. The ability to effectively track metrics is an added bonus. However, did you know that email marketing campaigns can also go hand in hand with your SEO campaigns? Two of the most effective digital marketing tactics in driving ROI can work…Continue Reading “How Email Can Help Your SEO”

  So you’ve started a new venture, and need to get a solid customer base? Or you just want to keep your subscribers and customers happy? Emails sent out to gain subscribers is a very good starting point, if done properly. It seems like the easiest route, and it can be simple, if you go about it correctly. Conversational: First of all, keep in mind that your emails are to be read by people, so keep them as casual and conversational as possible, all while…Continue Reading “27 Killer Tips For Better Email Marketing”

FBA or “fulfilled by Amazon” is a growingly popular and profitable medium for online marketers and entrepreneurs. With the ease of access and the previous knowledge of search engines, many online marketers have taken it upon themselves to set-up an Amazon business and profit from these products without even seeing them. Starting a business utilising FBA is a lot like starting any other business, you need to solve a need with your product or service. Amazon is just the platform that allows you to do…Continue Reading “3 Must Have Tools for Amazon (FBA) Start-ups”

2.6 billion email users worldwide. 91% of these users check their inboxes daily. It is no wonder that email marketing is still one of the most powerful marketing tools available today! As such, there is no better channel to offer products and services than through email.  70% of people still prefer email as their means of communication with businesses – it is professional, organised, and easy to access.  Since email has been around for such a while now, many expected email  marketing to be put…Continue Reading “Interesting Facts About Email Marketing”

We have seen how effective email marketing can be as a form of marketing strategy, but how do you ensure your emails are actually read, and don’t just sit in a crowded inbox? Ensuring good email open rates for your campaign is crucial for the success of your email marketing strategy: the more people that read your emails, the higher the chance of more revenue for your business. The average email open rates vary from industry to industry. For example, computer hardware and telecommunications have…Continue Reading “8 Tips to Better Email Open Rates”