Email marketing remains a highly effective online marketing strategy in today’s digital world. It targets your intended audience more effectively, has an instant impact, can deliver a high ROI, all the while keeping your company’s costs down.  But what does email marketing actually consist of? An effective use of email campaigns doesn’t just bank on customers opening emails sent their way. Developing an email marketing strategy is crucial. With this, you can better utilise your campaigns in order to see the results you want from…Continue Reading “What is Email Marketing?”