Millions of us around the world use email platforms, whether that be for personal or business use.
Are you using the right email marketing tools that meet our needs and requirements? Here are some of the reasons why it may be time to switch email service providers today.
Why it might be time to switch email providers
It can be easy to fall into the trap of staying with an email provider out of comfort or ease, but are you really getting your money’s worth? An increase in pricing isn’t always a bad thing if the new costs align with the features and functions you’re getting out of the software – but make sure you’re not sticking with an email provider whose service doesn’t match your budget (or standards!).
We all assume each and every email sent will arrive in our customers’ inbox, but many newsletters and campaigns go undelivered every day. If low deliverability is an ongoing problem with your current email service provider, now is the time to change to a different one to ensure your subscribers aren’t missing out on a thing.
In order for your email marketing to be effective, efficient and professional, you need features that result in successful campaigns. If you’re struggling to create emails that match the high standard of your brand, it may be worth switching to an email provider who can offer such functions. There are multiple email service providers available to suit a wide range of budgets, so find the right type to help your business grow.
💡 EmailOctopus has all the features you need to grow your list, engage your audience and get results.
Frequent functionality issues
Not only do you want your customers to have a stress-free experience, but it’s important that you have a positive experience when using your email platform, too. If you’re constantly having to deal with functionality issues or consistent restrictions and limitations when using your email service provider, it’s time to make the switch to a provider that listens and cares about customer feedback, improving these issues as soon as they’re flagged up to them.
Poor data reports
It is important that your email service provider can provide you with feedback and analytics on not only what works, but what isn’t working, too. For you to optimise your campaigns and expand your audience, you need high-quality data reporting to help you identify key aspects of your marketing strategy, such as showing you how many clicks, unsubscribes and social shares have taken place in a certain time frame.
Lack of customer support
In the same way you want to provide your own customers with the best possible support, you deserve an email service provider who gives the same back to you. Proactive support that is available 24/7 is important in being able to offer your audiences the very best in campaigns and marketing.
Whether it’s resolving tech issues or answering your queries about payments, make sure you switch to an email provider who can help solve your concerns quickly and efficiently.