Email Marketing How to deal with a stale email list Maybe you’ve inherited an old email list in your new marketing role. Or perhaps you set up a sign-up form months ago and forgot all about it. Whatever the reason – we’ve all been there. And as email marketers we’ve found ourselves with a valuable list of email contacts that we have no idea what […] Written by Hollie Youlden December 14, 2021December 19, 2021
Email Marketing How to grow your email list using social media Using social media to grow an email list is not a new concept, but it is one that may be under-utilised. That’s largely because social media platforms make it seem so easy to connect with an audience, many people wonder why they should bother with an email list at all. While that’s a good question, […] Written by Melissa Megginson Axtell December 13, 2021May 29, 2024
Email Marketing The impact of Apple iOS 15 on email marketing In September 2021, Apple released iOS 15. With it came Mail Privacy Protection (MPP) and the ability for users to take more control over their email privacy. There was plenty of speculation within the email marketing industry about what this update would mean for marketers. And plenty of fear-mongering along with it. But now that […] Written by Hollie Youlden December 10, 2021July 31, 2023
Email Marketing How to grow your email list with Facebook Facebook is an effective tool to help you grow an email list. With roughly 2.89 billion monthly active users on Facebook, your target audience is definitely on the platform. And with the right strategies, you can promote your email list to your target audience and convert them into subscribers. Since you most likely already have […] Written by Marvellous Aham-adi December 3, 2021May 29, 2024
Email Marketing The best email marketing solutions for Amazon SES Amazon SES – which stands for Simple Email Service – is a cost-effective, reliable and scalable email service built on the same infrastructure that Amazon.com developed to send communications to their customer base. Thanks to the flexible IP deployment and email authentication options, users can be assured of high deliverability. And if you want to run […] Written by Hollie Youlden November 23, 2021August 14, 2023
Email Marketing Top Black Friday SaaS deals for marketers, entrepreneurs and small business owners Black Friday is around the corner and SaaS (that’s ‘software as a service’ for the uninitiated) companies of all shapes and sizes are preparing their discounts for the weekend. Which makes it an excellent time for you to upgrade your tech stack and take advantage of savings on a host of useful tools. To help, […] Written by Hollie Youlden November 18, 2021December 13, 2021
Email Marketing How to get started with email marketing – 9 steps to success As a marketer or small business owner, you’re no doubt looking for the best marketing channel for your business. And after some research, you might have correctly concluded that email marketing offers the best return on investment of any marketing channel. To put it in numbers, email generates $42 for every $1 spent, which is […] Written by Marvellous Aham-adi November 16, 2021August 14, 2023
Email Marketing 5 email marketing tips for influencer campaigns If you’re even remotely active on social media, chances are you’re following an influencer. Even though the word influencer is sometimes used negatively, their stories still resonate with people across different target groups. And brands can find a way to match the appeal of these content creators with their existing content marketing strategy when they […] Written by Andrii Kalashnyk November 4, 2021August 9, 2023
Email Marketing Mailchimp alternative for nonprofits For nonprofits, email is one of the most effective communication channels for building a relationship with their supporters and connecting with donors. With email you can share your story with the people who support your mission, while spreading your mission to a wider audience. But in order for nonprofits to achieve their goals with email, […] Written by Hollie Youlden October 29, 2021August 14, 2023
Email Marketing 7 successful bloggers share their best email marketing tips As an online business owner, you know how important it is to build a relationship with your audience. And how equally important it is to grow your audience. But unless you capture a website visitor’s email before they leave your blog, chances are they’ll never return. Fortunately, you can retain your visitors by getting them […] Written by Rebecca Safier October 27, 2021August 2, 2023
