1. Email Marketing

Valentine’s emails we love ❤

Valentine’s Day is big business. According to the National Retail Federation, consumers spent $21.8 billion on gifts for partners, friends, and even pets, in 2021. And this year’s pandemic and international lockdowns meant that a lot of that money was spent online.

Keen to grab a piece of that consumer spend, brands from all industries have been getting in on the action with email marketing campaigns to rescue their customers from an after work trip to the petrol station for flowers.

Here’s a round-up of just a few of our favourites and what we think they did well.


Boohoo Valentine's email

Subject line: Who Needs Flowers When You Can Have 20% Off Everything ❤

What we liked: We love the huge gif, complete with paper aeroplane. The 1-day promotion is also an interesting tactic to encourage urgency in purchasing on the website.

Ann Taylor

Subject line: From Us With L-O-V-E…

What we liked: The beautiful typography which makes up the large image and call to action. A single call to action can often increase click through rates, in this case the whole image links to the Ann Taylor website.

Valentine's email from Ann Taylor

Miann & Co


What we liked: The subject line for this email wasn’t the strongest. That said, we adore the beautiful merchandised pink products and wire hearts (which are included free with every order). Miann & Co is a predominantly Children’s brand and they managed to jump onto the Valentine’s bandwagon yet still remain tasteful and relevant to their audience.

Valentine's email from Miann & Co


Moo.com Valentine's Day email campaign

Valentine's offer from Moo

Subject line: We got you something

What we liked: The attention-grabbing Gif, and teasing subject line draw you into the email and the call to action. Upon clicking the CTA you’re taken to a symmetric landing page which offers a discount. A great joined up experience, which plays on users curiosity to get them to engage.

Fortnum and Mason

Valentine's day email from department store Fortnum and Mason

Subject line: There’s More Ways To Send Roses 🌹

What we liked: The best Valentine’s Day gifts are planned early. And that’s no doubt why Fortnum and Mason sent this email on the 6th February, a good week ahead of the romantic holiday.

The department store also cleverly themes their email around a typical Valentine’s Day gift and give buyers more options than just a bunch of roses. It gives Fortnum and Mason the opportunity to showcase all the different products they offer.


Valentine's email from Casper

Subject line: L is for the way you lie on me

What we liked: Casper have made buying mattresses cool. This email, with some quite brilliant copy, makes buying a mattress on Valentine’s day seem like a romantic thing to do. For that alone, it deserves credit.

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Comments to: Valentine’s emails we love ❤
  • February 14, 2017

    Happy Valentines day ? tom

  • February 21, 2017

    These emails are definitely very catchy and attractive. Thanks for sharing Tom! were these templates created by email octopus? do you have free trial version?

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