Email Marketing Has GDPR killed email marketing? Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email […] Written by Anna Bidmead October 17, 2018August 10, 2023
Email Marketing Using email marketing to boost ticket sales Our customers use EmailOctopus to promote everything from celeb gossip to erotic fiction. Whatever you’re using email for, we’re happy to have you on board. This post is for all the event promoters out there: we caught up with Jonny from ticketing platform Ticket Tailor to find out why email should be your go-to marketing […] Written by Jonny White August 2, 2018August 21, 2020
Email Marketing GDPR: 5 last minute tips for re-confirming your email list With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected […] Written by Tom Evans May 17, 2018August 10, 2023
Email Marketing Do I need to re-opt-in my email list for GDPR? The General Data Protection Regulation (GDPR) is one of the new marketing regulations coming into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you […] Written by Tom Evans May 2, 2018August 10, 2023
Email Marketing How top fashion brands use email marketing The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the […] Written by Tom Evans April 3, 2018August 4, 2023
Email Marketing How Ninja Forms’ enhance your email marketing experience Hello! The Ninja Forms team is seriously excited about our newest integration with one of the neatest email marketing solutions out there: EmailOctopus! If you’re a WordPress user, this partnership has some huge implications for how you manage your marketing efforts. If you’re not familiar with Ninja Forms already, you may not realise yet just […] Written by Quay Morgan September 22, 2017April 16, 2021
Email Marketing Brushing up on international anti-spam regulations As you grow your mailing list you may gain subscribers from different countries. Or you may be expanding your business into new regions. In any case, if you’re an international email marketer, it is important that you stay up-to-date with anti-spam regulations. New regulations are being proposed and made into law all the time. So […] Written by Hamzah Tabani September 6, 2017August 10, 2023
Email Marketing Making your campaign standout in a crowded inbox Email marketing tends to be a hit and miss sport. The right campaigns do everything you need and the wrong ones don’t even get a bat of the eye. We live in a day and age where the standard inbox is filled with hundreds of campaigns, most of which will never get the joy of […] Written by Hamzah Tabani August 18, 2017September 14, 2021
Email Marketing Startup Journey We asked 9 SaaS companies for their best tips on email marketing, here’s what they said We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what […] Written by Gareth May 9, 2017August 14, 2023
Email Marketing How Help Scout built a super effective newsletter welcome series from scratch For those unaware, Help Scout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Help Scout’s main products include a help desk, knowledge base and live chat software which all help to meet the company’s overall goal of making […] Written by Gareth March 22, 2017April 2, 2021
