Email Marketing Interviews with Experts International Women’s Day: Women in email and the need to speak Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such […] Written by Hollie Youlden February 29, 2020February 8, 2021
Email Marketing The best of Black Friday 2018 Black Friday is always a busy day for email marketers, and this year it seemed to start early than ever before. ‘Black Friday week’ deals launched as early as the 16 November, one week before the main event, and on EmailOctopus we saw hundreds of millions of emails sent out over the period. Our own […] Written by Tom Evans November 28, 2018August 9, 2023
Email Marketing A guide to email marketing on Black Friday [Updated for 2021] Black Friday – the day best known for fights over cut-price televisions in Walmart is now an unmissable event in the calendar for all ecommerce brands. And increasingly, more and more industries are jumping on the band wagon from SaaS to travel. It’s a consumer holiday that has moved increasingly online, hurried […] Written by Tom Evans November 12, 2018September 14, 2021
Email Marketing Why you’re able to save so much money with EmailOctopus At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability. We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we […] Written by Tom Evans October 24, 2018May 30, 2023
Email Marketing Has GDPR killed email marketing? Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email […] Written by Anna Bidmead October 17, 2018August 10, 2023
Email Marketing Using email marketing to boost ticket sales Our customers use EmailOctopus to promote everything from celeb gossip to erotic fiction. Whatever you’re using email for, we’re happy to have you on board. This post is for all the event promoters out there: we caught up with Jonny from ticketing platform Ticket Tailor to find out why email should be your go-to marketing […] Written by Jonny White August 2, 2018August 21, 2020
Email Marketing GDPR: 5 last minute tips for re-confirming your email list With just a week until the new GDPR legislation is introduced, inboxes are overflowing with re-consent emails. These emails ask the recipient to re-confirm their interest in receiving communications, and state that no further emails will be sent after May 25th if they decline (or ignore the email altogether). Over the past two weeks we’ve collected […] Written by Tom Evans May 17, 2018August 10, 2023
Email Marketing Do I need to re-opt-in my email list for GDPR? The General Data Protection Regulation (GDPR) is one of the new marketing regulations coming into force on 25 May, 2018, and many marketers are wondering what changes they need to make to their email list to be compliant. Do I need to re-opt-in my subscribers? Not necessarily. The guidance from the ICO is that you […] Written by Tom Evans May 2, 2018August 10, 2023
Email Marketing How top fashion brands use email marketing The fashion industry is one of the most competitive around and what ultimately separates successful businesses from the rest is their marketing, both online and through more traditional channels like print. At EmailOctopus we’re always keeping an eye on the latest trends in email marketing: how companies are onboarding their users, how they spread the […] Written by Tom Evans April 3, 2018August 4, 2023
Email Marketing How Ninja Forms’ enhance your email marketing experience Hello! The Ninja Forms team is seriously excited about our newest integration with one of the neatest email marketing solutions out there: EmailOctopus! If you’re a WordPress user, this partnership has some huge implications for how you manage your marketing efforts. If you’re not familiar with Ninja Forms already, you may not realise yet just […] Written by Quay Morgan September 22, 2017April 16, 2021
