Almost five months on from the implementation of the European Union’s new General Data Protection Regulation, that question might seem a little overdramatic. But in the height of pre-regulation speculation in May 2018, many marketers and commentators were concerned that the new rules and enhanced data protection enforcement could be the final blow to email marketing. Overheard GDPR advice: "Short Mailchimp". — dan barker (@danbarker) May 15, 2018 So, has GDPR had the devastating impact some feared? We spoke to three email experts and found…Continue Reading “Has GDPR killed email marketing?”

At EmailOctopus we have the privilege of working with a wide and colourful customer base, offering a variety of services from insurance to erotica. Whatever their line of work, we love hearing our customers’ stories of how they built their businesses and how email has helped them grow. Recently, we caught up with Liz Gavin from Elessar Books: her series of female-focussed erotic stories span everything from ancient history to magic and paranormal. Whatever your romantic fantasy, it’s likely Liz has written about it. Writing…Continue Reading “Meet Liz Gavin: International best-selling romance writer”

For the past 17 years, Popbitch has made its business spilling the secrets of the rich and famous. Now with a subscriber base in the hundreds of thousands, the weekly newsletter prides itself on dishing the very best dirt each and every Thursday. While Popbitch likes to keep its news lighthearted, it’s broken some serious stories over the years. Longtime readers will have heard from Popbitch long before the mainstream media about major scandals from the News International phone hacking controversy in the UK to…Continue Reading “Popbitch: dishing the dirt directly to your inboxes since 1999”

Ernie Smith is on a mission: to share and celebrate the dull side of the internet. With his twice-weekly newsletter Tedium, Ernie delves into the most mundane corners of the web and shares his findings with a growing fanbase. Since 2015 he’s kept 9,000 subscribers informed about everything from corduroy to walkie talkies to those stringy bits on bananas you never knew the name for (they’re called phloem bundles, FYI). Tedium’s mission is to find fascination in even the most tedious topics. “I try to…Continue Reading “How Tedium founder Ernie Smith uses EmailOctopus to broadcast the banal”