Why you’re able to save so much money with EmailOctopus

Categories Email Marketing

At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability.

We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we do it?

1. We send your emails via Amazon SES

By using the power of Amazon SES, EmailOctopus makes sure you get the most from every dollar you spend with us. The great thing about Amazon is that you only pay for the exact number of emails you send. What’s more, they let you to send a total of 62,000 emails per month completely free. So if you stay within this limit, you won’t have to pay a single cent. And if you do exceed that limit, you’ll only have to pay $0.10 per 1,000 emails – perfect if you’re looking to send large volumes.

Compare that to a platform like MailChimp, where you’ll have to purchase a fixed number of emails and subscribers per month, whether you reach that quota or not.

On top of that, working with Amazon means they handle a lot of the deliverability engineering. Which means that we don’t need to hire expensive experts, and we can transfer those savings to you.

Amazon’s low price doesn’t come with any compromise on deliverability. In fact, they have a great reputation, because all users are vetted. This is their way of protecting customers from fraud and abuse – so when you do get Amazon approval, you get the highest odds that your emails will land directly into your subscribers’ inboxes.

2. We keep our features simple and easy to use

As a small team, we like to keep things simple. We spend a lot of time getting the basic features rights for you – and when we do build new features, we do it based on what our customers tell us they need. So we don’t spend tons of money building fancy new tools that look cool but no one will use.

Ultimately, we want to build and maintain a simple but powerful platform that helps you manage and optimise your campaigns – without overcharging you for functionality that isn’t right for you.

3. We spend less on advertising

Ever since we started, we’ve depended on customer recommendations to grow EmailOctopus; we don’t spend on expensive advertising that drives the cost up for users, and we don’t plan to anytime soon. Instead, we invest time building trust and a strong relationship with our customers, which we know gets people talking about us.

We always respond to customer enquiries as quickly as possible, and we do it a friendly and personal touch that shows we care about what our customers have to say. Even though many of our users are non-paying customers, we still put in the same effort in helping them resolve concerns, which helps grow through the positive feedback they give us.

Interested in saving up to 90% on your email marketing? Try EmailOctopus for free today.

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