1. Email Marketing

Top Black Friday SaaS deals for marketers, entrepreneurs and small business owners

Black Friday is around the corner and SaaS (that’s ‘software as a service’ for the uninitiated) companies of all shapes and sizes are preparing their discounts for the weekend.

Which makes it an excellent time for you to upgrade your tech stack and take advantage of savings on a host of useful tools.

To help, we’ve curated a selection of the best Black Friday software deals in 2021 that are ideal for marketers, entrepreneurs, side hustlers and small business owners.

Website and landing page builders

Whether you need to create a brand new, no-code website or simple landing pages, these software tools will help you do the job.


Image of the Carrd website

With Carrd you can build professional-looking and fully responsive one-page websites, landing pages and online portfolios. You can choose from 75+ pre-designed templates and use the editor to customise to your heart’s content. Or start from scratch and build a one-page site with an extensive choice of elements, including timers, slideshows and video blocks.

Carrd integrates directly with EmailOctopus so you can collect new subscribers from your one-page site or landing page built with Carrd and automatically push these contact details through to your EmailOctopus list.

Carrd Black Friday deal

Between now and the 10th December, get 40% off all Pro plans with Carrd. This offer is valid for new customers and older users renewing an existing Pro plan. It’s also available to users on the free plan you want to upgrade to one of the three Pro plans.

Use referral code ITSBF2021 when upgrading to a Pro plan or renewing an existing plan to have the 40% Black Friday discount applied to your upgrade or renewal.


Image of the Dorik website

With Dorik you can build beautiful websites without needing to know how to code. The drag and drop editor makes it easy to create responsive websites, plus high-converting landing pages. There is a library of templates to help get you started and over 140 pre-designed components to piece together a page with just a few clicks.

You can integrate Dorik directly with EmailOctopus to collect subscribers via forms on your website or landing page.

Dorik Black Friday deal

This Black Friday, Dorik are offering new users 30% off all paid plans. To grab this discount, add the coupon code BF-30 at checkout. The discount is valid until Tuesday 30th November 2021.


Image of the Leadpages website homepage

With Leadpages you can create code-free websites and landing pages with tools designed to increase your conversion rates. Use the drag-and-drop editor to showcase your business, collect quality leads and increase revenue with high-converting sales pages, complete with built-in checkout pages. You can also use Leadpages to create tailored landing pages for your PPC and social media ads.

You can use Zapier to integrate Leadpages with EmailOctopus and collect new subscribers from your website or landing page.

Leadpages Black Friday deal

Until midnight on Sunday 28th November, Leadpages is offering 60% off annual plans. The Standard plan is discounted to $15/month when billed annually.

Form builders

Convert more of your website visitors into subscribers with this range of discounted sign-up form builders.


Image of the Poptin website

With Poptin you can create eye-catching pop-up forms for your website to help convert more visitors into subscribers and customers. There’s a wide range of pre-designed templates to choose from for each type of pop-up form, including lightboxes, full screen overlays and header bars.

EmailOctopus integrates directly with Poptin so you can automatically push new subscribers collected via Poptin forms into your EmailOctopus mailing list.

Poptin Black Friday deal

This Black Friday, Poptin are offering 35% off all annual paid plans – that’s in addition to the usual 20% savings if you choose a yearly subscription over monthly. Existing Poptin customers can also take advantage of this Black Friday offer if choosing to upgrade from a monthly subscription to an annual subscription.

The discount is active now until Saturday 4th December 2021.


Image of the OptinMonster website homepage

With OptinMonster you can convert and monetise your website traffic with advanced pop-up forms. Choose from pre-built form templates designed for maximum conversions and personalise your offers with behaviour automation. There are multiple form types to choose from with A/B testing for testing what works best.

OptinMonster integrates directly with EmailOctopus so you can collect new subscribers for your mailing list with ease.

OptinMonster Black Friday deal

This year OptinMonster are offering up to 60% off all annual plans. Sale ends Tuesday 30th November.


Image of the GetSiteControl website

With Getsitecontrol you can create gorgeous pop-up forms to collect sign-ups, boost sales and request survey responses. You can set up triggers based on visitor behaviour, including time spent on page and where they click on the page. There’s a gallery of templates to choose from and no coding skills are required.

The direct integration between Getsitecontrol and EmailOctopus means that new subscribers collected on Getsitecontrol forms are fed automatically into your EmailOctopus mailing list.

Getsitecontrol Black Friday deal

Getsitecontrol are offering 30% off all plans this Black Friday. Choose from a monthly subscription with 30% off your first month. Or opt for an annual subscription and get 30% for the full year.

To take advantage of the offer, apply the one-time coupon code BLACK30 when creating your new Getsitecontrol account. The discount is available now until Wednesday 1st December 2021.

Gravity Forms

Image of the Gravity Forms website

With Gravity Forms you can build powerful custom forms for your WordPress site. Whether you’re capturing leads, collecting payments or running surveys, Gravity Forms enables you to configure your forms to show just the right information at just the right moment.

Use Zapier to integrate Gravity Forms with EmailOctopus and automatically update your mailing list with new subscribers.

Gravity Forms Black Friday deal

Gravity Forms is offering a 50% discount on all plans. New subscriptions only – doesn’t apply to upgrades. The sale will run until Wednesday 1st December.


Image of the Tally website homepage

With Tally you can create simple forms and surveys with a builder that works like a doc. There’s also the option to collect payments and customise a ‘thank you’ page. For data syncing, Tally integrates with AirTable and Google Sheets, and offers webhooks. Tally Pro is tailored to the needs of teams and creators and includes custom domains and styles, partial submissions, unlimited file uploads, removal of Tally branding and more.

Use either Zapier or Integromat to connect your Tally forms with your EmailOctopus mailing list.

Tally Black Friday deal

For one day only, Tally will be offering 30% off Tally Pro for one year. The offer is only valid on annual subscriptions and only available for Black Friday itself – 26th November. So put a note in the diary to grab the offer while you can.

To redeem the discount, apply coupon code BFOCTOPUS30 at checkout.

Lead generation tools

Grow your mailing list with these tools designed to generate leads for your business.


Image of the ViralSweep website homepage

With ViralSweep you can grow your email list with sweepstakes, voting contests and instant win offers designed to go viral. You can easily integrate ViralSweep with your email marketing tool, as well as popular ecommerce platforms including Shopify and Magento.

Zapier connects ViralSweep with EmailOctopus so that you can push contest entrants into your mailing list automatically.

ViralSweep Black Friday deal

This Black Friday, get four months free when you sign up to an annual subscription with ViralSweep. On the Starter plan, it works out to be $588 per year if paid monthly but with the Black Friday Discount it’s $392 per year – that’s a saving of $196.

To claim the discount, start your 7-day free trial and email help@viralsweep.com with mention of the Black Friday deal to have the four free months added to your account when you sign-up for an annual subscription.

The deal is available now until Friday 10th December 2021. 


Image of the Woorise website homepage

With Woorise you can create giveaways and contests, survey forms and quizzes, and landing pages designed to collect leads for your business. Start with a conversion-optimised, mobile-responsive template and use the editor to customise the template to suit your brand.

Woorise integrates directly with EmailOctopus so any contact details you collect via forms and contests can be automatically pushed into your mailing list ready to receive your next campaign.

Woorise Black Friday deal

From Monday 22nd November until Sunday 4th December, enjoy 50% off all yearly plans. You can use coupon code BLACKFRIDAY when creating your account. Offer valid on new subscriptions only.

SEO and CRO tools

Improve how your website converts and performs in search results with these discounted SEO and CRO tools.


Image of Mangools website homepage

With Mangools you can find the right keywords for your content marketing strategy and monitor the performance of your SEO efforts. Dig into search results to see who you need to beat and track rankings for your targeted keywords. You can also use Mangools to find backlink opportunities.

Mangools Black Friday deal

From Wednesday 24th November until Tuesday 30th November, get 50% off all Mangools plans. This includes monthly and annual subscriptions. Valid for new subscriptions only.


Image of the Labrika website homepage

With Labrika you can analyse your website using more than 200 official ranking factors with recommendations on how to increase your organic traffic. The AI-led SEO Auditor checks for technical SEO errors and tracks optimisation progress. You can also analyse competitor websites to see how your performance compares.

Labrika Black Friday deal

This Black Friday, Labrika are offering three months on the Lite plan absolutely free. To redeem this offer, sign up for a Labrika account, head to your account settings and enter the code A9T0F482021. Offer ends Saturday 27th November.


Image of the Plerdy website homepage

With Plerdy and its range of conversion rate optimisation tools, you can track, analyse and convert your website visitors into buyers. Features include heatmaps, conversion funnel analysis and pop-up software. Plerdy also provides an SEO Checker to provide technical audits, site health and analysis of page semantics.

Plerdy Black Friday deal

This Black Friday, Plerdy are offering 30% off annual subscriptions. To redeem the discount, apply coupon code BlackFriday-2021 when creating your account. Offer valid until Monday 6th December.

More Black Friday deals on SEO and CRO tools

  • SE Ranking 25% off any annual subscription. Use the promo code BLACKFRIDAY2021 at checkout. Offer valid until 6th December.
  • SEMRush save $960 off an annual Guru plan. For new and free users only. Offer valid until 30th November.

Social media scheduling and management tools

Manage your social media channels and content with these all-in-one platforms.


Image of Tailwind website homepage

With Tailwind you can automate your social media marketing with tools to help you create beautiful posts for Pinterest and Instagram. Transform photos into highly polished on-brand posts with thousands of layout options. And schedule your posts for when your audience is most responsive to your content for better engagement rates.

Tailwind Black Friday deal

Between Monday 22nd and Monday 29th November, Tailwind are offering 50% off all annual plans. Which means you can grab a year’s subscription on the Pro plan for just $59.94. The offer is valid for new subscriptions only.


Image of Brand24 website homepage

With Brand24 you can track mentions of your company, product, or service in real-time across social, news, blogs, videos, forums, podcasts, reviews and more. Monitor and manage your online reputation, evaluate your marketing efforts, find brand ambassadors and stay on top of what your competitors are up to.

Brand24 Black Friday deal

For the Black Friday weekend, Brand24 are offering 50% off any plan for three months. Monthly plans start from $59 and you can take Brand24 for a test drive with the 14-day free trial. Discount available from Friday 26th to Monday 29th November.

Social Champ

Image of the Social Champ website homepage

With Social Champ you can manage multiple social media accounts, create posts and keep on top of incoming messages. As well as the standard social media channels, with Social Champ you can also manage your Google Business Profile – ideal for businesses with a store or physical location.

Social Champ Black Friday deal

Until Thursday 2nd December, Social Champ is offering 30% off monthly plans for your first three months. Or if you’re happy to subscribe to a longer plan, you can get 50% off an annual subscription.

The deal is valid for new users only and you’ll need to apply the coupon code BFCM2021 at checkout.

Content Studio

Image of the Content Studio website homepage

Content Studio is a social media management and content marketing tool. It allows you to manage, analyse and schedule content across multiple social networking sites, including Facebook, Instagram, Twitter, Medium, Zest and WordPress – all from a single platform. You can also discover and curate content related to your niche.

Content Studio Black Friday deal

This Black Friday, Content Studio is offering 70% off Pro annual plans and 50% all other annual plans (for your first year). The discount is available until the 25th December and valid for new customers only.

More Black Friday deals on social media tools

  • SocialBee 30% off for three months on any tool plan. Ends Monday 29th November.
  • SmarterQueue up to 30% off between Friday 26th November and Monday 29th November. New customers only.

Video editing tools


Image of FlexClip website homepage

With FlexClip, you can create eye-catching videos for your social media channels and marketing campaigns. Choose from thousands of video templates or make your own with plenty of rich animated elements, including dynamic text.

FlexClip Black Friday deal

This Black Friday, FlexClip are offering one free year’s subscription with every annual Business plan purchased. It’s $239.88 for the year with your second year absolutely free.


Image of the WaveVideo website homepage

With WaveVideo, you can create and edit videos with access to 200 million stock videos, images and audio clips. Start with a video template, import your own video files and fine tune your video appearance with the customisable player. There’s also a social media calendar to plan your video content.

WaveVideo Black Friday deal

This Black Friday, WaveVideo are offering 60% off all plans (this replaces the current 40% off discount). Enter coupon code WXX_BF60 when creating your account. Discount available until Monday 30th November.

Team communication and project management tools

Communicate and collaborate with your team more easily with these discounted tools.


Chanty website homepage image

With Chanty you can collaborate and communicate with your remote team more easily with unlimited messaging, audio and video calling, task management. Chanty integrates with third-party apps including Trello, Asana, Google Drive and Dropbox, and is available on Web, Desktop, macOS, Windows, Linux, and mobile for iOS and Android.

Chanty Black Friday deal

On Black Friday and up until Sunday 5th December, Chanty are offering 50% off an annual subscription. If you prefer a monthly subscription, you get 15% off your first month. Offer valid for new customers only.


Image of Infinity website homepage

With Infinity, you and your team can work together on projects in one place with tables, calendars, lists and Gantt charts. Structure your work with folders and sub-folders for a decluttered workspace and change views depending on your needs.

Infinity Black Friday deal

This Black Friday, Infinity are offering 20% off all purchased plans and upgrades. Discount available until Wednesday 1st December.

Exclusive Black Friday deals for EmailOctopus users

We’ve also got a selection of exclusive Black Friday deals from our integration partners – you won’t find these offers anywhere else and they’re just for EmailOctopus users.


Image of the Memberstack website homepage

With Memberstack you can build beautiful logins and payments for any website. Capture valuable leads with gated content and memberships or start accepting payment for your content with a one-click Stripe integration.

Exclusive Memberstack Black Friday deal

Memberstack are offering EmailOctopus users and exclusive 25% off any yearly plan. Follow the link below to complete a short form and validate this offer. Applicable for new users only.

You can use Integromat to integrate Memberstack with EmailOctopus and build your mailing list from your subscription content.


Image of Payhip website homepage

With Payhip you can sell and promote your ebooks, memberships, software, design assets, music or any type of digital products directly to your customers – if you can save it, then you can sell it. You can accept sales from anywhere with responsive checkout pages and instant downloads. Payhip also makes it possible to accept recurring payments for your memberships.

There’s a direct integration between Payhip and EmailOctopus so you can automatically collect new customer contact details in your mailing list.

Exclusive Payhip Black Friday deal

This Black Friday, Payhip are offering EmailOctopus users an exclusive 50% off paid plans – forever. Sign up for a monthly subscription and keep the half price discount for as long as your subscription remains active.

To redeem this offer, sign up for a Payhip account and head to the billing section where you can activate coupon code EMAILOCTOPUS after selecting your plan.


Image of the Syften website homepage

With Syften you can monitor the web’s leading communities and social channels for opportunities to engage with potential customers and promote your product or service. Syften automatically tracks mentions of your brand and topics related to your product so that you can join the conversation and deliver value to your community.

Exclusive Syften Black Friday deal

This Black Friday, Syften is offering EmailOctopus users an exclusive 40% off annual plans. To activate the discount, reply to any of the emails you receive after creating a Syften account and let the team know you came from EmailOctopus. Offer valid until 10th December.

Black Friday 2022 – what do you want to see next?

We’ve rounded up some of the best Black Friday software deals this November to help you – our users – upgrade your tech stack and grow your business.

But what’s missing? What deals would you like to see here next year?

Let us know in the comments section below.

And don’t forget – new customers can get 50% off their first three months with EmailOctopus. Check out the EmailOctopus Black Friday sale.

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