1. Email Marketing

Top Black Friday SaaS deals for marketers, entrepreneurs and small business owners

Black Friday is around the corner and SaaS (that’s ‘software as a service’ for the uninitiated) companies of all shapes and sizes are preparing their discounts for the weekend.

Which makes it an excellent time for you to upgrade your tech stack and take advantage of savings on a host of useful tools.

To help, we’ve curated a selection of the best Black Friday software deals in 2021 that are ideal for marketers, entrepreneurs, side hustlers and small business owners.

Website and landing page builders

Whether you need to create a brand new, no-code website or simple landing pages, these software tools will help you do the job.


Image of the Carrd website

With Carrd you can build professional-looking and fully responsive one-page websites, landing pages and online portfolios. You can choose from 75+ pre-designed templates and use the editor to customise to your heart’s content. Or start from scratch and build a one-page site with an extensive choice of elements, including timers, slideshows and video blocks.

Carrd integrates directly with EmailOctopus so you can collect new subscribers from your one-page site or landing page built with Carrd and automatically push these contact details through to your EmailOctopus list.

Carrd Black Friday deal

The Carrd Black Friday deal for 2021 has now ended.


Image of the Dorik website

With Dorik you can build beautiful websites without needing to know how to code. The drag and drop editor makes it easy to create responsive websites, plus high-converting landing pages. There is a library of templates to help get you started and over 140 pre-designed components to piece together a page with just a few clicks.

You can integrate Dorik directly with EmailOctopus to collect subscribers via forms on your website or landing page.

Dorik Black Friday deal

The Dorik Black Friday deal for 2021 has now ended.


Image of the Leadpages website homepage

With Leadpages you can create code-free websites and landing pages with tools designed to increase your conversion rates. Use the drag-and-drop editor to showcase your business, collect quality leads and increase revenue with high-converting sales pages, complete with built-in checkout pages. You can also use Leadpages to create tailored landing pages for your PPC and social media ads.

You can use Zapier to integrate Leadpages with EmailOctopus and collect new subscribers from your website or landing page.

Leadpages Black Friday deal

The Leadpages Black Friday deal for 2021 has now ended.

Form builders

Convert more of your website visitors into subscribers with this range of discounted sign-up form builders.


Image of the Poptin website

With Poptin you can create eye-catching pop-up forms for your website to help convert more visitors into subscribers and customers. There’s a wide range of pre-designed templates to choose from for each type of pop-up form, including lightboxes, full screen overlays and header bars.

EmailOctopus integrates directly with Poptin so you can automatically push new subscribers collected via Poptin forms into your EmailOctopus mailing list.

Poptin Black Friday deal

The Poptin Black Friday deal for 2021 has now ended.


Image of the OptinMonster website homepage

With OptinMonster you can convert and monetise your website traffic with advanced pop-up forms. Choose from pre-built form templates designed for maximum conversions and personalise your offers with behaviour automation. There are multiple form types to choose from with A/B testing for testing what works best.

OptinMonster integrates directly with EmailOctopus so you can collect new subscribers for your mailing list with ease.

OptinMonster Black Friday deal

The OptinMonster Black Friday deal for 2021 has now ended.


Image of the GetSiteControl website

With Getsitecontrol you can create gorgeous pop-up forms to collect sign-ups, boost sales and request survey responses. You can set up triggers based on visitor behaviour, including time spent on page and where they click on the page. There’s a gallery of templates to choose from and no coding skills are required.

The direct integration between Getsitecontrol and EmailOctopus means that new subscribers collected on Getsitecontrol forms are fed automatically into your EmailOctopus mailing list.

Getsitecontrol Black Friday deal

The Getsitecontrol Black Friday deal for 2021 has now ended.

Gravity Forms

Image of the Gravity Forms website

With Gravity Forms you can build powerful custom forms for your WordPress site. Whether you’re capturing leads, collecting payments or running surveys, Gravity Forms enables you to configure your forms to show just the right information at just the right moment.

Use Zapier to integrate Gravity Forms with EmailOctopus and automatically update your mailing list with new subscribers.

Gravity Forms Black Friday deal

The Gravity Forms Black Friday deal for 2021 has now ended.


Image of the Tally website homepage

With Tally you can create simple forms and surveys with a builder that works like a doc. There’s also the option to collect payments and customise a ‘thank you’ page. For data syncing, Tally integrates with AirTable and Google Sheets, and offers webhooks. Tally Pro is tailored to the needs of teams and creators and includes custom domains and styles, partial submissions, unlimited file uploads, removal of Tally branding and more.

Use either Zapier or Integromat to connect your Tally forms with your EmailOctopus mailing list.

Tally Black Friday deal

The Tally Black Friday deal for 2021 has now ended.

Lead generation tools

Grow your mailing list with these tools designed to generate leads for your business.


Image of the ViralSweep website homepage

With ViralSweep you can grow your email list with sweepstakes, voting contests and instant win offers designed to go viral. You can easily integrate ViralSweep with your email marketing tool, as well as popular ecommerce platforms including Shopify and Magento.

Zapier connects ViralSweep with EmailOctopus so that you can push contest entrants into your mailing list automatically.

ViralSweep Black Friday deal

The ViralSweep Black Friday deal for 2021 has now ended.


Image of the Woorise website homepage

With Woorise you can create giveaways and contests, survey forms and quizzes, and landing pages designed to collect leads for your business. Start with a conversion-optimised, mobile-responsive template and use the editor to customise the template to suit your brand.

Woorise integrates directly with EmailOctopus so any contact details you collect via forms and contests can be automatically pushed into your mailing list ready to receive your next campaign.

Woorise Black Friday deal

The Woorise Black Friday deal for 2021 has now ended.

SEO and CRO tools

Improve how your website converts and performs in search results with these discounted SEO and CRO tools.


Image of Mangools website homepage

With Mangools you can find the right keywords for your content marketing strategy and monitor the performance of your SEO efforts. Dig into search results to see who you need to beat and track rankings for your targeted keywords. You can also use Mangools to find backlink opportunities.

Mangools Black Friday deal

The Mangools Black Friday deal for 2021 has now ended.


Image of the Labrika website homepage

With Labrika you can analyse your website using more than 200 official ranking factors with recommendations on how to increase your organic traffic. The AI-led SEO Auditor checks for technical SEO errors and tracks optimisation progress. You can also analyse competitor websites to see how your performance compares.

Labrika Black Friday deal

The Labrika Black Friday deal for 2021 has now ended.


Image of the Plerdy website homepage

With Plerdy and its range of conversion rate optimisation tools, you can track, analyse and convert your website visitors into buyers. Features include heatmaps, conversion funnel analysis and pop-up software. Plerdy also provides an SEO Checker to provide technical audits, site health and analysis of page semantics.

Plerdy Black Friday deal

The Plerdy Black Friday deal for 2021 has now ended.

More Black Friday deals on SEO and CRO tools

  • SE Ranking – 25% off any annual subscription. This deal has now ended.

Social media scheduling and management tools

Manage your social media channels and content with these all-in-one platforms.


Image of Tailwind website homepage

With Tailwind you can automate your social media marketing with tools to help you create beautiful posts for Pinterest and Instagram. Transform photos into highly polished on-brand posts with thousands of layout options. And schedule your posts for when your audience is most responsive to your content for better engagement rates.

Tailwind Black Friday deal

The Tailwind Black Friday deal for 2021 has now ended.


Image of Brand24 website homepage

With Brand24 you can track mentions of your company, product, or service in real-time across social, news, blogs, videos, forums, podcasts, reviews and more. Monitor and manage your online reputation, evaluate your marketing efforts, find brand ambassadors and stay on top of what your competitors are up to.

Brand24 Black Friday deal

The Brand24 Black Friday deal for 2021 has now ended.

Social Champ

Image of the Social Champ website homepage

With Social Champ you can manage multiple social media accounts, create posts and keep on top of incoming messages. As well as the standard social media channels, with Social Champ you can also manage your Google Business Profile – ideal for businesses with a store or physical location.

Social Champ Black Friday deal

The Social Champ Black Friday deal for 2021 has now ended.

Content Studio

Image of the Content Studio website homepage

Content Studio is a social media management and content marketing tool. It allows you to manage, analyse and schedule content across multiple social networking sites, including Facebook, Instagram, Twitter, Medium, Zest and WordPress – all from a single platform. You can also discover and curate content related to your niche.

Content Studio Black Friday deal

This Black Friday, Content Studio is offering 70% off Pro annual plans and 50% all other annual plans (for your first year). The discount is available until the 25th December and valid for new customers only.

More Black Friday deals on social media tools

  • SocialBee 30% off for three months on any tool plan. This deal has now ended.
  • SmarterQueue up to 30% off for new customers only. This deal has now ended.

Video editing tools


Image of FlexClip website homepage

With FlexClip, you can create eye-catching videos for your social media channels and marketing campaigns. Choose from thousands of video templates or make your own with plenty of rich animated elements, including dynamic text.

FlexClip Black Friday deal

The FlexClip Black Friday deal for 2021 has now ended.


Image of the WaveVideo website homepage

With WaveVideo, you can create and edit videos with access to 200 million stock videos, images and audio clips. Start with a video template, import your own video files and fine tune your video appearance with the customisable player. There’s also a social media calendar to plan your video content.

WaveVideo Black Friday deal

The WaveVideo Black Friday 2021 deal has now ended.

Team communication and project management tools

Communicate and collaborate with your team more easily with these discounted tools.


Chanty website homepage image

With Chanty you can collaborate and communicate with your remote team more easily with unlimited messaging, audio and video calling, task management. Chanty integrates with third-party apps including Trello, Asana, Google Drive and Dropbox, and is available on Web, Desktop, macOS, Windows, Linux, and mobile for iOS and Android.

Chanty Black Friday deal

The Chanty Black Friday deal for 2021 has now ended.


Image of Infinity website homepage

With Infinity, you and your team can work together on projects in one place with tables, calendars, lists and Gantt charts. Structure your work with folders and sub-folders for a decluttered workspace and change views depending on your needs.

Infinity Black Friday deal

The Infinity Black Friday deal for 2021 has now ended.

Exclusive Black Friday deals for EmailOctopus users

We’ve also got a selection of exclusive Black Friday deals from our integration partners – you won’t find these offers anywhere else and they’re just for EmailOctopus users.


Image of the Memberstack website homepage

With Memberstack you can build beautiful logins and payments for any website. Capture valuable leads with gated content and memberships or start accepting payment for your content with a one-click Stripe integration.

Exclusive Memberstack Black Friday deal

Memberstack are offering EmailOctopus users and exclusive 25% off any yearly plan. Follow the link below to complete a short form and validate this offer. Applicable for new users only.

You can use Integromat to integrate Memberstack with EmailOctopus and build your mailing list from your subscription content.


Image of Payhip website homepage

With Payhip you can sell and promote your ebooks, memberships, software, design assets, music or any type of digital products directly to your customers – if you can save it, then you can sell it. You can accept sales from anywhere with responsive checkout pages and instant downloads. Payhip also makes it possible to accept recurring payments for your memberships.

There’s a direct integration between Payhip and EmailOctopus so you can automatically collect new customer contact details in your mailing list.

Exclusive Payhip Black Friday deal

This Black Friday, Payhip are offering EmailOctopus users an exclusive 50% off paid plans – forever. Sign up for a monthly subscription and keep the half price discount for as long as your subscription remains active.

To redeem this offer, sign up for a Payhip account and head to the billing section where you can activate coupon code EMAILOCTOPUS after selecting your plan.


Image of the Syften website homepage

With Syften you can monitor the web’s leading communities and social channels for opportunities to engage with potential customers and promote your product or service. Syften automatically tracks mentions of your brand and topics related to your product so that you can join the conversation and deliver value to your community.

Exclusive Syften Black Friday deal

This Black Friday, Syften is offering EmailOctopus users an exclusive 40% off annual plans. To activate the discount, reply to any of the emails you receive after creating a Syften account and let the team know you came from EmailOctopus. Offer valid until 10th December.

Black Friday 2022 – what do you want to see next?

We’ve rounded up some of the best Black Friday software deals this November to help you – our users – upgrade your tech stack and grow your business.

But what’s missing? What deals would you like to see here next year?

Let us know in the comments section below.

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