Email Marketing B2B email newsletters: strategic examples and best practices With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In […] Written by Tom Evans April 1, 2022August 10, 2023
Email Marketing Types of newsletters for a winning email strategy You might be asking ‘what types of newsletters do users love to read while sipping their morning coffee’? It’s safe to say that the more upfront value you give, the more you can expect in return. And with “value,” we mean information that users find relevant to their needs. Since they willingly opted to receive […] Written by Tom Evans March 21, 2022August 3, 2023
Product Updates New: Tag your contacts in EmailOctopus Whether you run a business, blog or just want to stay in touch with friends, EmailOctopus is designed to make reaching contacts, personalising campaigns and sending emails easier than ever. Today we’re excited to announce that Tags have been added to EmailOctopus so you can now organise your subscribers exactly the way you want to. […] Written by Tom Evans March 11, 2022August 10, 2023
Email Marketing Automated welcome email examples to woo your subscribers A welcome email is like greeting a new customer when they enter your shop. It’s your chance to make a great first impression and keep prospects hooked for the long run. Think of it like this: when subscribers sign up to receive your newsletter, they’re showing an interest in you. The least you can do […] Written by Tom Evans March 7, 2022May 8, 2024
Email Marketing (2022) March newsletter ideas & templates to engage your readers March is just around the corner, and there’s no better time to engage with your newsletter readers. Temperatures get higher, colours get brighter and the mood shifts. Consumers are ready for their spring purchases, and you should be at the top of their lists. As a business owner or an email marketer, you need to […] Written by Tom Evans February 9, 2022February 9, 2022
Email Marketing Fool-proof ways to optimise your email sign-up form & capture more leads Considering four out of five marketers say they’d rather give up social media than email marketing, we think it’s safe to say optimising your email signup form is important for most businesses. At EmailOctopus, we know a thing or two about doing that, so in this article, we’re going to teach you everything you need […] Written by Tom Evans January 28, 2022August 10, 2023
Startup Journey Ten billion emails sent through EmailOctopus Milestone posts could be seen self-congratulatory. But they’re also a great opportunity to take a step back from the support emails, and the lines of code, to reflect on what we’ve achieved. And, more importantly, share some of those insights as we scale. In April 2017 we wrote our first milestone post, celebrating one billion […] Written by Tom Evans July 22, 2020August 9, 2023
Product Updates Announcing: Carrd integration We’re delighted to announce a new integration with Carrd. Carrd is a powerful yet easy-to-use platform which allows you to build landing pages in minutes. For only $9 a year, Carrd allows you to create over 20 individual landing pages using either their pre-designed templates or by creating your own, via their drag and drop […] Written by Tom Evans December 11, 2019April 8, 2021
Product Updates Introducing the new and improved EmailOctopus 🎉 Thanks to the support and loyalty of our customers, EmailOctopus has grown beyond our expectations since we launched in 2014. We’re amazed, humbled and delighted that over 30,000 organisations have signed up and used our service to send their emails. With growth comes change, and we’re always dedicated to innovating and improving. Something we’ve heard […] Written by Tom Evans September 6, 2019April 8, 2021
Email Marketing The best of Black Friday 2018 Black Friday is always a busy day for email marketers, and this year it seemed to start early than ever before. ‘Black Friday week’ deals launched as early as the 16 November, one week before the main event, and on EmailOctopus we saw hundreds of millions of emails sent out over the period. Our own […] Written by Tom Evans November 28, 2018August 9, 2023
