Email Marketing 6+ ways to make your emails more engaging There’s no denying that email marketing is one of the best ways to keep your existing users engaged, but there are ways to make your engagement rate go from average to excellent. Implementing small changes and elements of joy in your email has the power to increase its effectiveness by a lot significantly. Why make […] Written by Ankit April 9, 2023July 31, 2023
Email Marketing An affordable alternative to ActiveCampaign after pricing update Founded in 2003, ActiveCampaign is a popular “Customer Experience Automation Platform”. Quite the mouthful we know! With all its features, the majority still use it specifically for its email marketing and automation offering. Though ActiveCampaign is a good service to use for email marketing, it’s an expensive tool to use if you are looking for […] Written by Ankit March 30, 2023February 2, 2024
Email Marketing How to create an automated email welcome series Automated welcome series is a great way to engage your newly added subscribers and introduce them to your brand and product. This is especially important if you are running a D2C brand, newsletter or any business which could benefit from staying connected to your users. In this article, we’ll go through step by step process […] Written by Ankit March 17, 2023July 31, 2023
Email Marketing The best time to send emails, all the important factors Email marketing is an excellent way to constantly boost engagement, generate clicks and leads, and connect with customers and subscribers. Still, it all depends on whether your email is opened or not. One of the key things to ensure that your emails are opened is by sending them at the right time. In this article, […] Written by Ankit March 11, 2023August 4, 2023
Email Marketing Email Marketing 101 – how to start your email marketing in 2024 The growth of ecommerce and digital communications for marketing has ensured that email marketing will undoubtedly play a vital role in digital commerce. Also, email marketing is one of the most efficient and cost-effective ways to market your product or service. If you are starting or planning to use email marketing for your business, this […] Written by Ankit February 24, 2023January 29, 2024
Email Marketing Mailchimp pricing update 2023 – the details behind it Mailchimp is one of the oldest and most popular email marketing tools. They’re also famous for their pioneering ‘freemium’ plan, the free plan which allowed those new to email marketing to get set up for free – that was until it was severely restricted earlier this month. It was great while it lasted. Mailchimp quick […] Written by Ankit February 16, 2023February 2, 2024
Email Marketing Email marketing for e-commerce [why and how to use it] Email is one of the most widely used marketing channels in the e-commerce space. Email campaigns effectively encourage your past customer or newsletter subscribers to visit your website to buy something. An affordable and effective way to increase repeat purchases. Emails also allow you to customise and precisely target your messages based on the user […] Written by Ankit February 11, 2023August 4, 2023
Email Marketing 12 best email marketing tools to know about With several billion email accounts worldwide and around 235 billion emails sent per day, email marketing is still one of the best marketing tools. A good email marketing campaign can get you the attention of millions of people. Furthermore, according to Litmus, email marketing has the highest return on investment. For every $1 marketers spend […] Written by Ankit January 12, 2023February 2, 2024
Email Marketing How do GDPR rules affect email marketing? With the implementation of General Data Protection Regulations (GDPR), email marketers face challenges and responsibilities when it comes to handling personal information. This guide explores the impact of GDPR rules on email marketing and provides insights into how businesses can adapt their strategies to comply with these email marketing regulations, while maintaining effective communication with […] Written by Emily January 11, 2023August 10, 2023
Email Marketing CAN-SPAM Act: What international marketers need to know The rules that govern email marketing, especially those crossing international borders, are intricate. One such essential regulation is the CAN-SPAM Act from the United States. So, why should international marketers take heed of this particular legislation? Let’s delve into the details. What is the CAN-SPAM Act? The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and […] Written by Emily January 10, 2023August 10, 2023
