Email Marketing 4 ways you can repurpose content for email marketing campaigns Content creation can be a time-consuming process. From choosing a topic to deciding which format the content will take, and then producing it – creating good content is a long process. Research from CoSchedule shows that most marketers spend an average of six hours per day creating new content. That’s almost three quarters of a […] Written by Marvellous Aham-adi December 22, 2021December 22, 2021
Email Marketing How to send a survey via email Improving your customer experience is essential for running a successful company. Companies that offer a better customer experience see higher customer satisfaction rates, increased revenues, and reduced customer churn. In fact, studies from PwC show that 17% of customers will leave a company after one bad customer experience. And 59% will leave after several bad […] Written by Marvellous Aham-adi December 16, 2021December 16, 2021
Email Marketing How to grow your email list with Facebook Facebook is an effective tool to help you grow an email list. With roughly 2.89 billion monthly active users on Facebook, your target audience is definitely on the platform. And with the right strategies, you can promote your email list to your target audience and convert them into subscribers. Since you most likely already have […] Written by Marvellous Aham-adi December 3, 2021December 10, 2021
Email Marketing How to get started with email marketing – 9 steps to success As a marketer or small business owner, you’re no doubt looking for the best marketing channel for your business. And after some research, you might have correctly concluded that email marketing offers the best return on investment of any marketing channel. To put it in numbers, email generates $42 for every $1 spent, which is […] Written by Marvellous Aham-adi November 16, 2021December 20, 2021
Email Marketing Email marketing with Gmail – pros, cons and alternatives Small businesses in search of an email service provider might turn to Gmail because it’s free. After all, you can send and receive emails without having to pay for a dedicated email software. But although a free Gmail account is great for correspondence, the platform doesn’t have the right features to help you run email […] Written by Marvellous Aham-adi October 25, 2021October 29, 2021
Email Marketing How to use storytelling in your email marketing campaigns As marketers, we are always looking for effective ways to attract, keep, and convert the attention of our target audience. The usual strategy is to identify your client’s pain points, hit them with your product’s best features, and try to lure them to use your product by offering discounts and sales. This strategy will work […] Written by Marvellous Aham-adi September 29, 2021September 29, 2021
Email Marketing How to use user-generated content in your email marketing User-generated content (UGC) offers brands a great way to promote their products while building relationships with customers. Not only that, UGC has also been shown to boost conversion rates. Research from Yotpo shows that customers who view user-generated content before purchasing have a conversion rate of 5.6%, compared to just 2.1% for customers who did […] Written by Marvellous Aham-adi August 23, 2021November 29, 2021
Email Marketing How to use social proof in your email marketing campaigns Have you ever chosen to enter a restaurant full with customers over an empty one? The answer is most likely yes. The reason is that we look at the actions of others to determine the best steps to take – especially when there are multiple choices. So in this case, we assume that a restaurant […] Written by Marvellous Aham-adi July 21, 2021August 23, 2021
Email Marketing 6 compelling reasons why email marketing is so important Email marketing is one of the most effective tools at the disposal of every marketer. With more than four billion email users worldwide in 2020, email is a big part of the lives of your target audience. And this number is set to grow to 4.6 billion by 2025. The importance of email marketing cannot […] Written by Marvellous Aham-adi May 5, 2021December 6, 2021
Email Marketing How to send bulk emails without spamming If used effectively, bulk emails are a great way to reach thousands of customers and prospects in a short amount of time. These types of campaigns allow marketers to promote their businesses, sell products, and develop relationships with ease. To see positive ROI from your bulk email campaigns, your emails need to land in the […] Written by Marvellous Aham-adi April 27, 2021September 14, 2021
