Email Marketing The importance of email send time It’s common knowledge in the email marketing industry that email send time can have a huge effect on your open rates. We analysed the millions of emails sent through the EmailOctopus platform and, like many studies before us, found that email send day can have an impact, as well as time. What to consider One […] Written by Tom Evans May 21, 2016December 10, 2020
Email Marketing A round-up of some of the top design trends in Email marketing for 2016 Email design has moved forward over the past few years, dramatically. Yes, we’re still limited by horrible tables and clients which barely support CSS; but thanks to some incredibly clever workarounds, a lot of effort and the growth of mobile devices we’re beginning to see some spectacular looking emails. Here’s a round-up of the best, […] Written by Tom Evans May 4, 2016August 9, 2023
Email Marketing How email can help your SEO When it comes to digital marketing tactics, e-mail marketing is a front-runner in cost-effectively generating leads and driving sales. Email marketing, as a tactic, has an unrivalled ability to engage and keep an audience engaged. It is direct, trackable, quick and easy to execute. The ability to effectively track metrics is an added bonus. However, […] Written by Gareth April 15, 2016August 14, 2023
Email Marketing 27 Killer Tips For Better Email Marketing So you’ve started a new venture, and need to get a solid customer base? Or you just want to keep your subscribers and customers happy? Emails sent out to gain subscribers is a very good starting point, if done properly. It seems like the easiest route, and it can be simple, if you go […] Written by Gareth April 14, 2016August 24, 2020
Email Marketing Interesting Facts About Email Marketing 2.6 billion email users worldwide. 91% of these users check their inboxes daily. It is no wonder that email marketing is still one of the most powerful marketing tools available today! As such, there is no better channel to offer products and services than through email. 70% of people still prefer email as their means […] Written by Gareth October 14, 2015May 27, 2021
Email Marketing 8 Tips to Better Email Open Rates We have seen how effective email marketing can be as a form of marketing strategy, but how do you ensure your emails are actually read, and don’t just sit in a crowded inbox? Ensuring good email open rates for your campaign is crucial for the success of your email marketing strategy: the more people that […] Written by Gareth September 8, 2015June 15, 2021
Email Marketing What is Email Marketing? Email marketing remains a highly effective online marketing strategy in today’s digital world. It targets your intended audience more effectively, has an instant impact, can deliver a high ROI, all the while keeping your company’s costs down. But what does email marketing actually consist of? An effective use of email campaigns doesn’t just bank on […] Written by Gareth September 7, 2015August 10, 2023
