Email Marketing How email marketing stole Black Friday Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus […] Written by Tom Evans November 28, 2016August 9, 2023
Email Marketing Everlane – breaking down a great email marketing program One of the best ways of improving your email marketing is to try and learn from the best in their field. Everlane are one of those companies who I always open their emails, everytime they send to me. Everlane is an upstart clothing brand that have no traditional retail stores. Instead they use beautifully shot videos […] Written by Tom Evans August 10, 2016August 23, 2021
Email Marketing 3 totally free premium responsive email templates We’ve created three beautiful, responsive, email templates for your use. Wayfair is a set of three responsive email marketing templates, which can be used for product announcements, blog posts, weekly newsletters or transactional emails. Each of the templates has been pre-tested, and works across desktop and mobile clients including iOS Mail, Gmail and Outlook. The […] Written by Tom Evans June 23, 2016December 17, 2020
Email Marketing Changes in iOS 10 Mail, and how they’ll affect email marketers This week was the Apple WWDC, where they announced the new release of iOS 10. Although iOS 10 is not out till the Autumn, we’ve got our hands on the beta. Many email marketing campaigns are now reporting in excess of 40% open rates for iOS devices, so we’ve rounded up a few new nifty features […] Written by Tom Evans June 18, 2016April 8, 2021
Email Marketing The importance of email send time It’s common knowledge in the email marketing industry that email send time can have a huge effect on your open rates. We analysed the millions of emails sent through the EmailOctopus platform and, like many studies before us, found that email send day can have an impact, as well as time. What to consider One […] Written by Tom Evans May 21, 2016December 10, 2020
Email Marketing A round-up of some of the top design trends in Email marketing for 2016 Email design has moved forward over the past few years, dramatically. Yes, we’re still limited by horrible tables and clients which barely support CSS; but thanks to some incredibly clever workarounds, a lot of effort and the growth of mobile devices we’re beginning to see some spectacular looking emails. Here’s a round-up of the best, […] Written by Tom Evans May 4, 2016August 9, 2023
Email Marketing How email can help your SEO When it comes to digital marketing tactics, e-mail marketing is a front-runner in cost-effectively generating leads and driving sales. Email marketing, as a tactic, has an unrivalled ability to engage and keep an audience engaged. It is direct, trackable, quick and easy to execute. The ability to effectively track metrics is an added bonus. However, […] Written by Gareth April 15, 2016August 14, 2023
Email Marketing 27 Killer Tips For Better Email Marketing So you’ve started a new venture, and need to get a solid customer base? Or you just want to keep your subscribers and customers happy? Emails sent out to gain subscribers is a very good starting point, if done properly. It seems like the easiest route, and it can be simple, if you go […] Written by Gareth April 14, 2016August 24, 2020
Email Marketing Interesting Facts About Email Marketing 2.6 billion email users worldwide. 91% of these users check their inboxes daily. It is no wonder that email marketing is still one of the most powerful marketing tools available today! As such, there is no better channel to offer products and services than through email. 70% of people still prefer email as their means […] Written by Gareth October 14, 2015May 27, 2021
Email Marketing 8 Tips to Better Email Open Rates We have seen how effective email marketing can be as a form of marketing strategy, but how do you ensure your emails are actually read, and don’t just sit in a crowded inbox? Ensuring good email open rates for your campaign is crucial for the success of your email marketing strategy: the more people that […] Written by Gareth September 8, 2015June 15, 2021
