Email Marketing Why you should use your own domain to send emails The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a detrimental […] Written by Hollie Youlden May 18, 2020April 6, 2021
Email Marketing How and why you should clean your email list Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘removing subscribers from your mailing list’? Are you mad?!” We get […] Written by Hollie Youlden May 14, 2020August 14, 2023
Email Marketing Why you should use segmentation in your email marketing For your marketing messages to be truly effective, they need to reach the right people. And segmentation helps you achieve that. It’s the practice of dividing your audience into segments based on data, including demographics, preferences, behaviour and geography, and then speaking to each of those segments directly. It enables you to provide your audience […] Written by Hollie Youlden April 29, 2020August 9, 2023
Email Marketing How to effectively segment your mailing list Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver content that’s relevant to your customers. And relevancy […] Written by Hollie Youlden April 20, 2020September 14, 2021
Email Marketing How to increase email opt-ins from your blog Email marketing has become an integral part of almost every brand’s marketing strategy. In fact, reports from CMI reveal that almost 90% of marketers utilize email campaigns to nurture their audience. Not only is email a part of most marketers marketing strategy, 59% of marketers report that email is their most effective channel in terms […] Written by Marvellous Aham-adi April 6, 2020August 10, 2023
Email Marketing Designing Emails – Everything You Need to Know “Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your customers has been designed. Thought has gone into […] Written by Hollie Youlden March 24, 2020August 4, 2023
Email Marketing Interviews with Experts International Women’s Day: Women in email and the need to speak Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such […] Written by Hollie Youlden February 29, 2020February 8, 2021
Email Marketing The best of Black Friday 2018 Black Friday is always a busy day for email marketers, and this year it seemed to start early than ever before. ‘Black Friday week’ deals launched as early as the 16 November, one week before the main event, and on EmailOctopus we saw hundreds of millions of emails sent out over the period. Our own […] Written by Tom Evans November 28, 2018August 9, 2023
Email Marketing A guide to email marketing on Black Friday [Updated for 2021] Black Friday – the day best known for fights over cut-price televisions in Walmart is now an unmissable event in the calendar for all ecommerce brands. And increasingly, more and more industries are jumping on the band wagon from SaaS to travel. It’s a consumer holiday that has moved increasingly online, hurried […] Written by Tom Evans November 12, 2018September 14, 2021
Email Marketing Why you’re able to save so much money with EmailOctopus At EmailOctopus, we do everything we can to keep our prices as low as possible. Our mission is to help you save up to 90% on your email marketing – while still ensuring first-class deliverability. We’re everything you need from an email marketing platform, but for a fraction of the cost. So how do we […] Written by Tom Evans October 24, 2018May 30, 2023
