Email Marketing How to create your first email newsletter Email is enjoying a renaissance. As people crave an alternative social network that’s more intimate, more private and more connected, email is the old that’s become new again. And it’s personalised newsletters that are answering the call. Whether it’s a curation of content and tools around a particular theme, or opinion-pieces on what’s happening in […] Written by Hollie Youlden October 16, 2020August 14, 2023
Email Marketing List of newsletter directories and aggregators If you’re just starting out on your personal newsletter journey, growing your audience might be one of the biggest challenges you face. Word of mouth and contributions to online communities, such as Indie Hackers and Reddit, are a good place to start. But if you want to reach a wider audience, submitting your newsletter to […] Written by Hollie Youlden October 15, 2020October 13, 2021
Email Marketing 5 Halloween email examples with inspiration for your 2020 campaign As if 2020 hasn’t been frightening enough, Halloween is just weeks away. And brands are gearing up for what has become one of our most popular holidays. It’s so popular, in fact, that’s it’s the fourth largest holiday shopping day for online retailers. Around 20% of ecommerce retail sales occur over Halloween weekend. And 40% […] Written by Hollie Youlden October 13, 2020October 13, 2021
Email Marketing 3 surprising ways welcome emails help deliverability Maintaining a good sender reputation is an ongoing battle. Thankfully, there are a number of weapons available in our arsenal. And, surprisingly, welcome emails are one of them. Now you may be forgiven for thinking that welcome emails are just a nice way to greet new subscribers. But they hold much more power than that. […] Written by Hollie Youlden September 30, 2020May 11, 2021
Email Marketing Single vs double opt-in – which is best for you? It’s a debate that has raged among email marketers for years – single vs double opt-in, which is best? And as with most things in life, there’s no definitive answer. Because it really depends on your long term strategy and what you need to achieve with your email marketing. Marketers are so divided by the […] Written by Hollie Youlden September 28, 2020August 10, 2023
Email Marketing How to do single opt-in well – a case study Single opt-in (SOI) is the norm among email marketers and online brands. And for good reason. It gets more subscribers on to your list, quicker. And it’s a smoother and easier process for subscribers. Plus you don’t need to worry that you might lose subscribers during the sign up process. In the battle of single […] Written by Hollie Youlden September 23, 2020September 14, 2021
Email Marketing 5 common email marketing problems and how to solve them Despite our best efforts, our email campaigns don’t always perform as well as we’d like them to. We sometimes find ourselves struggling to keep our audience engaged. And watch in mild horror as our engagement metrics plummet. Or worse, we send email after email, only to discover we’re hitting the spam folder and not even […] Written by Hollie Youlden September 21, 2020December 22, 2021
Email Marketing 4 ideas to improve your email marketing with Zapier integrations There are thousands upon thousands of online services out there. Many of which are designed to help you get the absolute most out of your marketing. Whether that’s reaching new customers or finding out more about the ones you already have. Connecting all these different systems and getting them to talk to each other can […] Written by Hollie Youlden September 7, 2020September 14, 2021
Email Marketing [Infographic] The anatomy of a successful welcome email First impressions can make or break a relationship, a sale and even a business. It’s why the first interactions customers have with your brand are so important. As the saying goes, “you never get a second chance to make a first impression”. For email marketers, that means engaging with new subscribers the moment they sign […] Written by Hollie Youlden August 10, 2020August 9, 2023
Email Marketing 6 ways to integrate social media with your email marketing In this digital era, social media is one of the most effective channels in building brand awareness. But why is that important? Because increasing brand awareness means gaining more exposure to potential customers. Which is why it’s the first step in the marketing funnel. After all, the more people that are aware of your product […] Written by Guyanne August 6, 2020August 2, 2023
