Email Marketing 5 great welcome emails by nonprofit organisations You’ve been working hard to attract new website visitors, expand your mailing list and get people to donate, sign-up or volunteer. You’ve been using email marketing to increase engagement with people who have already expressed interest in your organisation. But how can you make the most of your mailing list? We’ve got the answer – […] Written by Guyanne July 20, 2020August 10, 2023
Email Marketing 5 food bloggers smashing it with their welcome emails You’ve got your food blog filled with delicious recipes. And you’ve been busy building your mailing list, successfully converting your website visitors into subscribers. Now it’s time to start developing your relationship with your new subscribers the second they sign up – when they’re most engaged and receptive to your message. It’s time you set […] Written by Hollie Youlden June 25, 2020August 9, 2023
Email Marketing 5 marketing psychology hacks to improve your emails When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psychology can really help. Knowing how consumers […] Written by Guyanne June 22, 2020August 1, 2023
Email Marketing How to improve your email deliverability As marketers, it’s tempting to focus all of our efforts on the creative side of email – design, copywriting, images and effective CTAs. But there’s a hard fact that we often overlook – this all becomes worthless if our emails aren’t being delivered. According to an email deliverability benchmark report by Validity, the average inbox placement […] Written by Hollie Youlden May 21, 2020August 14, 2023
Email Marketing Why you should use your own domain to send emails The address you use to send emails to your contacts helps to identify your business as the sender. If you’re just starting out or you’re desperate to keep costs down, it can be tempting to send your campaigns from a free email address provided by Gmail, Hotmail or Yahoo. But this can have a detrimental […] Written by Hollie Youlden May 18, 2020April 6, 2021
Email Marketing How and why you should clean your email list Email list cleaning (or email scrubbing, as it’s also known) is the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid. “Wait, did you just say, ‘removing subscribers from your mailing list’? Are you mad?!” We get […] Written by Hollie Youlden May 14, 2020August 14, 2023
Email Marketing Why you should use segmentation in your email marketing For your marketing messages to be truly effective, they need to reach the right people. And segmentation helps you achieve that. It’s the practice of dividing your audience into segments based on data, including demographics, preferences, behaviour and geography, and then speaking to each of those segments directly. It enables you to provide your audience […] Written by Hollie Youlden April 29, 2020August 9, 2023
Email Marketing How to effectively segment your mailing list Segmenting your email marketing list is one of the most effective ways to improve open rates, encourage more clicks and drive more conversions. Why? Because segmenting empowers you to send highly targeted emails to specific audiences within your mailing list. It gives you the power to deliver content that’s relevant to your customers. And relevancy […] Written by Hollie Youlden April 20, 2020September 14, 2021
Email Marketing How to increase email opt-ins from your blog Email marketing has become an integral part of almost every brand’s marketing strategy. In fact, reports from CMI reveal that almost 90% of marketers utilize email campaigns to nurture their audience. Not only is email a part of most marketers marketing strategy, 59% of marketers report that email is their most effective channel in terms […] Written by Marvellous Aham-adi April 6, 2020August 10, 2023
Email Marketing Designing Emails – Everything You Need to Know “Good design is good business”, said Thomas Watson Jr. back in the 1950s. Granted, he was talking about computers. Specifically IBM machines. But it’s a concept that applies to any industry where design is used. And email marketing is no different. Every email you send to your customers has been designed. Thought has gone into […] Written by Hollie Youlden March 24, 2020August 4, 2023
