Startup Journey Interning at EmailOctopus during lockdown and tips for working remotely Being a graduating student is hard enough under normal circumstances. But during a global pandemic, it was even harder! So many opportunities for students and graduates have been postponed, cut or completely abandoned. But as a SaaS (Software as a Service) business with a remote team, EmailOctopus was in a perfect position to host a […] Written by Guyanne August 25, 2020August 2, 2023
Email Marketing 6 ways to integrate social media with your email marketing In this digital era, social media is one of the most effective channels in building brand awareness. But why is that important? Because increasing brand awareness means gaining more exposure to potential customers. Which is why it’s the first step in the marketing funnel. After all, the more people that are aware of your product […] Written by Guyanne August 6, 2020August 2, 2023
Email Marketing 5 great welcome emails by nonprofit organisations You’ve been working hard to attract new website visitors, expand your mailing list and get people to donate, sign-up or volunteer. You’ve been using email marketing to increase engagement with people who have already expressed interest in your organisation. But how can you make the most of your mailing list? We’ve got the answer – […] Written by Guyanne July 20, 2020August 10, 2023
Email Marketing 5 marketing psychology hacks to improve your emails When it comes to getting subscribers to take action, email marketing is often all about the art of persuasion. Whether it’s getting them to open your email with an enticing subject line or click on a link with a persuasive call-to-action. And this where an understanding of marketing psychology can really help. Knowing how consumers […] Written by Guyanne June 22, 2020August 1, 2023
