First impressions can make or break a relationship, a sale and even a business. It’s why the first interactions customers have with your brand are so important. As the saying goes, “you never get a second chance to make a first impression”.
For email marketers, that means engaging with new subscribers the moment they sign up to receive communications from you. Studies have shown that customers are most engaged with a brand within the first 48 hours of signing up to their mailing list. Yet almost half of brands fail to follow up with a welcome email.
It’s time that changed.
So if you’re wondering what should go in your welcome email, we’ve got you covered. This infographic shows you the anatomy of a successful welcome email. And includes a few surprising stats to motivate you into action.
Whether you’re creating one for the first time, or optimising your existing message, we’ve got the tips you need to nail it. And deliver a great first impression to new subscribers.
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<a href="https://wordpress-media.emailoctopus.com/blog/uploads/2020/08/Anatomy-of-a-successful-welcome-email-copy.png" title="Anatomy of a successful welcome email"><img src="https://wordpress-media.emailoctopus.com/blog/uploads/2020/08/Anatomy-of-a-successful-welcome-email-copy.png" width="100%" style="max-width: 850px;" alt="Anatomy of a successful welcome email"></a><br>Provided by <a href="https://blog.emailoctopus.com/infographic-the-anatomy-of-a-successful-welcome-email/" target="_blank">EmailOctopus</a>
Find out more
If you want to learn more about the tips in this infographic, check out our article on how to write a great welcome email.
And if you want to see examples of some of the best welcome emails from food bloggers, finance bloggers and nonprofits, take a look at our series of articles on welcome emails.