Email Marketing How to use social proof in your email marketing campaigns Have you ever chosen to enter a restaurant full with customers over an empty one? The answer is most likely yes. The reason is that we look at the actions of others to determine the best steps to take – especially when there are multiple choices. So in this case, we assume that a restaurant […] Written by Marvellous Aham-adi July 21, 2021August 1, 2023
Email Marketing 6 emails every blogger should send to their email list When it comes to email marketing, getting people to subscribe to your list is just half the battle. You still have to find ways to get them to open, read, and act on your emails. This presents an endless cycle of challenges for bloggers, especially in today’s content-saturated world. So, what types of emails can […] Written by Ron Stefanski July 13, 2021August 2, 2023
Email Marketing 4 examples of email courses (and what to steal for your own) Sometimes we all need a little inspiration – a little guidance on how to do something we’re trying to achieve. And if you’re currently looking for inspiration on how to create an email course as an irresistible lead magnet to grow your audience, well, you’re in the right place. Because here we’re tearing down four […] Written by Hollie Youlden June 10, 2021August 1, 2023
Email Marketing How to create an email course as a lead magnet – a beginner’s guide Selling a product or service to someone who doesn’t know you or trust your brand is hard. And if you’re relying on paid advertising to do the job for you, it can also be really expensive. When a potential customer first visits your website, they’re looking for signs that your business is trustworthy and good […] Written by Hollie Youlden June 9, 2021August 1, 2023
Email Marketing How to optimise your lead capture strategy: a 6-step guide Whether you’re a blogger, ecommerce business owner, or B2B marketer, growing your email list is an important part of growing your business. Email marketing continues to be one of the most cost-effective ways of marketing your business, with an impressive ROI of $42 for every dollar spent on average. This can be even higher if […] Written by Alex Birkett May 25, 2021August 1, 2023
Email Marketing How to switch email marketing platforms without hurting your deliverability Maybe it’s the increasing costs, or the confusing dashboard that overwhelms you every time you want to send a campaign. Perhaps it’s the lack of 1-on-1 support or the realisation you’re paying for features you just don’t need or use. Whatever your reason for switching between email marketing platforms, the truth is that the move […] Written by Hollie Youlden May 19, 2021August 1, 2023
Email Marketing Step-by-step guide to running an awesome re-engagement campaign Every day, dozens of emails land in your subscribers’ inboxes. It’s not surprising that many of them will stop reading your emails, especially with so much competition from other brands. There are many reasons people stop engaging with the brands they subscribe to. The campaigns may not be relevant to them, they might have signed […] Written by Matt Diggity May 17, 2021August 1, 2023
Email Marketing 6 compelling reasons why email marketing is so important Email marketing is one of the most effective tools at the disposal of every marketer. With more than four billion email users worldwide in 2020, email is a big part of the lives of your target audience. And this number is set to grow to 4.6 billion by 2025. The importance of email marketing cannot […] Written by Emily May 5, 2021August 10, 2023
Email Marketing How to write engaging subject lines to boost your email open rate Do you know how many emails are sent daily? 246 billion in 2019, according to Radicati’s estimates. Cookie-cutter variety emails can easily drown in that kind of noise. And it doesn’t matter how clever and impressive your email content is, it will never reach the right eyes if your email doesn’t get opened in the […] Written by Shane Barker April 29, 2021July 31, 2023
Email Marketing How to send bulk emails without spamming If used effectively, bulk emails are a great way to reach thousands of customers and prospects in a short amount of time. These types of campaigns allow marketers to promote their businesses, sell products, and develop relationships with ease. To see positive ROI from your bulk email campaigns, your emails need to land in the […] Written by Marvellous Aham-adi April 27, 2021August 10, 2023
