Email Marketing How to switch email marketing platforms without hurting your deliverability Maybe it’s the increasing costs, or the confusing dashboard that overwhelms you every time you want to send a campaign. Perhaps it’s the lack of 1-on-1 support or the realisation you’re paying for features you just don’t need or use. Whatever your reason for switching between email marketing platforms, the truth is that the move […] Written by Hollie Youlden May 19, 2021August 1, 2023
Email Marketing Step-by-step guide to running an awesome re-engagement campaign Every day, dozens of emails land in your subscribers’ inboxes. It’s not surprising that many of them will stop reading your emails, especially with so much competition from other brands. There are many reasons people stop engaging with the brands they subscribe to. The campaigns may not be relevant to them, they might have signed […] Written by Matt Diggity May 17, 2021August 1, 2023
Email Marketing 6 compelling reasons why email marketing is so important Email marketing is one of the most effective tools at the disposal of every marketer. With more than four billion email users worldwide in 2020, email is a big part of the lives of your target audience. And this number is set to grow to 4.6 billion by 2025. The importance of email marketing cannot […] Written by Emily May 5, 2021August 10, 2023
Email Marketing How to write engaging subject lines to boost your email open rate Do you know how many emails are sent daily? 246 billion in 2019, according to Radicati’s estimates. Cookie-cutter variety emails can easily drown in that kind of noise. And it doesn’t matter how clever and impressive your email content is, it will never reach the right eyes if your email doesn’t get opened in the […] Written by Shane Barker April 29, 2021July 31, 2023
Email Marketing How to send bulk emails without spamming If used effectively, bulk emails are a great way to reach thousands of customers and prospects in a short amount of time. These types of campaigns allow marketers to promote their businesses, sell products, and develop relationships with ease. To see positive ROI from your bulk email campaigns, your emails need to land in the […] Written by Marvellous Aham-adi April 27, 2021August 10, 2023
Email Marketing How to use humour in email marketing Are you the type of person who likes wearing PJs while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from AI copywriting service Phrasee, you can go without pants – as long as you stay in your seat during Zoom calls, of course. This email […] Written by David Campbell April 19, 2021July 15, 2022
Email Marketing 10 marketing maxims from the best copywriters in the world In March 2020, the copywriting community lost a giant: Clayton Makepeace. A year later, one of his mentees, the wonderful Carline Anglade-Cole, held a tribute in his honor. She invited dozens of Clayton’s collaborators — writers, marketers, and publishers — to give a short speech about the legendary copywriter. And to everyone’s surprise (and delight) […] Written by Eddie Shleyner April 9, 2021April 20, 2021
Email Marketing How to create the ultimate sales launch sequence There are plenty of ways to generate buzz for your new sales launch, from running ads on Google and social media, to incentivizing your affiliate network to do the promotion for you. But whatever your business model, one tactic you should absolutely be using is email marketing. While marketers have more tools and tactics at […] Written by Gael Breton April 1, 2021April 27, 2021
Email Marketing A simple 5-step author’s guide to building an engaged email list Over a million print and e-books are self-published each year. And it’s estimated that indie authors account for around 30% of all e-book sales in English-speaking markets. Which presents you, indie author, with a challenge. How do you get your latest book release in front of the right audience when so many others like you […] Written by Hollie Youlden February 19, 2021August 9, 2023
Email Marketing How to build a paid subscription newsletter with EmailOctopus Thanks to the internet, writers have more opportunities than ever to grow an audience and deliver premium content. And make good money while doing so. In the early noughties, blogging was the primary modus operandi for digital publishers. But in more recent years, email has become the new platform of choice. And paid subscription newsletters […] Written by Hollie Youlden January 28, 2021August 2, 2023
