Email Marketing How to increase your affiliate income with email marketing During these digital times, many people have gone online to earn their living. But while there are lots of ways to make a decent income legally through the internet, affiliate marketing remains a prevalent and preferred means of earning income. And the most cost-effective way to increase your affiliate income is via email marketing. Which […] Written by Jason Chow October 26, 2021August 2, 2023
Email Marketing Email marketing with Gmail – pros, cons and alternatives Small businesses in search of an email service provider might turn to Gmail because it’s free. After all, you can send and receive emails without having to pay for a dedicated email software. But although a free Gmail account is great for correspondence, the platform doesn’t have the right features to help you run email […] Written by Marvellous Aham-adi October 25, 2021August 10, 2023
Email Marketing 9 simple email marketing tips to boost your open and click-through rates If you’ve been using email marketing for even a little while now, then you might notice a few challenges that come with the channel. First, if you’re like the majority of marketers who are using emails to stay in touch and promote your offers to customers, one thing you might struggle with is boosting your […] Written by Kevin Payne October 15, 2021November 16, 2024
Email Marketing How to use storytelling in your email marketing campaigns As marketers, we are always looking for effective ways to attract, keep, and convert the attention of our target audience. The usual strategy is to identify your client’s pain points, hit them with your product’s best features, and try to lure them to use your product by offering discounts and sales. This strategy will work […] Written by Marvellous Aham-adi September 29, 2021August 1, 2023
Email Marketing 12 tips for using images in your email marketing campaigns They say a picture paints a thousand words. And it’s been shown that the human brain processes images 60,000 times faster than text. So it comes as no surprise that marketers love using images in their campaigns. And consumers love consuming them. But for your marketing campaigns to be effective, you need great images. And […] Written by Hollie Youlden September 22, 2021October 26, 2021
Email Marketing How to write an effective editorial newsletter Email as an information and marketing medium has been around for decades. People use emails to make connections, inform others, and sell products or services. Since the first email blast was sent out in 1978 and generated $13 million for its sender, emails as a form of marketing have come a long way. Editorial newsletters, […] Written by Baidhurya Mani September 13, 2021August 9, 2023
Email Marketing The link between marketing psychology and winning email campaigns At its core, marketing is about connecting with people. It’s about understanding needs, fulfilling desires, and offering solutions that make life better. So, it’s no surprise that psychology – the study of the human mind and behaviour – plays a vital role in effective marketing. Understanding psychological principles can help marketers tap into their audiences’ […] Written by Emily September 1, 2021August 1, 2023
Email Marketing How to use online assessments to build an email list: a step-by-step guide If there’s one marketing channel you can use to achieve any business goal, email is it. Among other things, you can use email for: Lead generation Lead nurturing Driving sales Customer retention Customer service Brand awareness However, to successfully leverage email, you must build an email list of engaged subscribers. And one of the best […] Written by Stefan Debois September 1, 2021August 10, 2023
Email Marketing How to use user-generated content in your email marketing User-generated content (UGC) offers brands a great way to promote their products while building relationships with customers. Not only that, UGC has also been shown to boost conversion rates. Research from Yotpo shows that customers who view user-generated content before purchasing have a conversion rate of 5.6%, compared to just 2.1% for customers who did […] Written by Marvellous Aham-adi August 23, 2021October 22, 2024
Email Marketing How to grow your email list with pop-up forms Pop-up forms – you’re probably familiar with them. They’re the forms that show up on a website, usually darkening the page behind them and requiring you to either submit your details or close out of the form. This is no doubt what drives many people to claim that they hate pop-ups. But the fact is that […] Written by Hollie Youlden August 19, 2021September 14, 2021
