Hollie Youlden, Author at The EmailOctopus Blog

Email Marketing

5 Halloween email examples with inspiration for your 2020 campaign

As if 2020 hasn’t been frightening enough, Halloween is just weeks away. And brands are gearing up for what has become one of our most popular holidays. It’s so popular, in fact, that’s it’s the fourth largest holiday shopping day for online retailers. Around 20% of ecommerce retail sales occur over Halloween weekend. And 40% […]

Written by Hollie Youlden October 13, 2020October 13, 2021

Customer Case Studies

The Slice – growing a SaaS-focused newsletter with Nic Getkate

The SaaS industry is booming globally. The cost of starting a SaaS company is declining. And demand for ever-more niche online solutions is increasing. Which means we’ve never had so much choice available to us. But how do you sift through all the tools on the market? How do you keep track of the latest […]

Written by Hollie Youlden October 12, 2020August 14, 2023

Email Marketing

3 surprising ways welcome emails help deliverability

Maintaining a good sender reputation is an ongoing battle. Thankfully, there are a number of weapons available in our arsenal. And, surprisingly, welcome emails are one of them. Now you may be forgiven for thinking that welcome emails are just a nice way to greet new subscribers. But they hold much more power than that. […]

Written by Hollie Youlden September 30, 2020May 11, 2021

Email Marketing

Single vs double opt-in – which is best for you?

It’s a debate that has raged among email marketers for years – single vs double opt-in, which is best? And as with most things in life, there’s no definitive answer. Because it really depends on your long term strategy and what you need to achieve with your email marketing. Marketers are so divided by the […]

Written by Hollie Youlden September 28, 2020August 10, 2023

Email Marketing

How to do single opt-in well – a case study

Single opt-in (SOI) is the norm among email marketers and online brands. And for good reason. It gets more subscribers on to your list, quicker. And it’s a smoother and easier process for subscribers. Plus you don’t need to worry that you might lose subscribers during the sign up process. In the battle of single […]

Written by Hollie Youlden September 23, 2020September 14, 2021

Email Marketing

5 common email marketing problems and how to solve them

Despite our best efforts, our email campaigns don’t always perform as well as we’d like them to. We sometimes find ourselves struggling to keep our audience engaged. And watch in mild horror as our engagement metrics plummet. Or worse, we send email after email, only to discover we’re hitting the spam folder and not even […]

Written by Hollie Youlden September 21, 2020December 22, 2021

Email Marketing

4 ideas to improve your email marketing with Zapier integrations

There are thousands upon thousands of online services out there. Many of which are designed to help you get the absolute most out of your marketing. Whether that’s reaching new customers or finding out more about the ones you already have. Connecting all these different systems and getting them to talk to each other can […]

Written by Hollie Youlden September 7, 2020September 14, 2021

Startup Journey

What we learnt from hosting a remote internship

When we first signed up to the UCL 2020 summer internship programme, we didn’t think it’d be a remote one. This was back in February when the full impact of Coronavirus and global lockdowns was just on the horizon. We’ve run internships in the past. And they’ve been the perfect opportunity to get our remote […]

Written by Hollie Youlden August 27, 2020August 2, 2023

Customer Case Studies

Customer feature: Zero to Marketing – a weekly dose of online project growth

Case studies are nothing new. Businesses have long been using case studies to show what customers can do with their product or service, in a bid to attract more customers. In fact, what you’re reading now is essentially a customer case study. But in the age of social media, case studies have taken on a […]

Written by Hollie Youlden August 21, 2020May 18, 2021

Product Updates

New and improved actions in Zapier for integration with EmailOctopus

Zapier is the go-to tool for anyone wanting to automate repetitive tasks. And connect their web-based services to push data from one source to another. With the EmailOctopus integration, Zapier enables you to connect your email marketing platform with thousands of online applications, including Shopify, ClickFunnels, Facebook Lead Ads and much more. Through the Zapier […]

Written by Hollie Youlden August 18, 2020September 14, 2021

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Author: Hollie Youlden