1. Email Marketing

An affordable alternative to ActiveCampaign after pricing update

Founded in 2003, ActiveCampaign is a popular “Customer Experience Automation Platform”. Quite the mouthful we know! With all its features, the majority still use it specifically for its email marketing and automation offering.

Though ActiveCampaign is a good service to use for email marketing, it’s an expensive tool to use if you are looking for just something to use for email marketing.

What ActiveCampaign does

ActiveCampaign isn’t just an email marketing tool. It comes with various offerings, including email marketing as its primary offering, email SMTP, email API, marketing automation, site tracking, landing pages, CRM (not at extensive as a traditional CRM), messaging, and more.

Its primary goal is to help businesses (primarily SaaS and E-commerce) of all sizes automate their marketing, sales, and other activities, such as transactional emails.

ActiveCampaign’s email marketing feature allows you to create and send personalised email campaigns to your users. It also comes with advanced automation capabilities, such as creating complex automated workflows that can help you save time and increase efficiency.

In addition to email marketing and automation, ActiveCampaign’s CRM (Customer Relationship Management) system enables you to manage your customer data, track customer interactions, and gain insights into customer behavior. It also integrates into your email marketing list. This is useful when you wish to track users’ activity over platforms such as your website and emails, but this sometimes needs a bit of technical knowledge, especially for integrating ActiveCampaign into your website.

Their messaging feature lets you send targeted messages to your customers across multiple channels, including SMS, social media, and chat.

ActiveCampaign pricing update 2023

ActiveCampaign announced a pricing update in 2021 for all their new users. Eventually, they also rolled out a pricing update for their old users (who joined pre-2021).

ActiveCampaign’s pricing prior to change
New ActiveCampaign pricing

This pricing change for old users varies between a 25% to 150% increase, which is a step jump for many users.

EmailOctopus, an affordable alternative to ActiveCampaign

Many people who have been using ActiveCampaign have one primary major concern – pricing. It’s also why people are looking forward to switching to affordable yet reliable solutions.

EmailOctopus is one such solution for people looking for an ActiveCampaign alternative. It provides a simple and easy-to-use user interface that comes with all the features one would need, such as a signup form builder, contact list segmentation, email automation, and much more.

Along with the features mentioned above, you also get access to a wide variety of pre-made email templates, which you can use directly or customise according to your requirement. If that doesn’t fit your needs, you can build a complete template without writing a single line of code from the ground up.

EmailOctopus provides all the features needed in their email marketing journey at a fraction of the cost compared to ActiveCampaign.

Some notable features of EmailOctopus:

1/ A drag-and-drop email editor

2/ Email automation

3/ Landing page builder

4/ Subscription forms

5/ Friendly support

EmailOctopus has a free plan that allows you to send 10,000 emails to 2,500 subscribers. The Pro plan for 2,500 subscribers will cost you $14/mo, which comes with some additional features and premium level support.

EmailOctopus vs. ActiveCampaign pricing

When it comes to EmailOctopus vs. ActiveCampaign, the most significant difference is the pricing at which you get the service.

EmailOctopus is a more affordable alternative to ActiveCampaign, making it a great option for small businesses or those on a tight budget. If all you need is a reliable email marketing tool, EmailOctopus is worth considering, where you can get the same service but at a much lower price.

Here’s a quick pricing comparison between EmailOctopus and ActiveCampaign:

  • EmailOctopus: Free plan allows you to send 10,000 emails to 2,500 subscribers. The pro plan for 2,500 subscribers costs $14/mo.
  • ActiveCampaign: Lite plan for 1000 subscribers costs $39/mo. Plus plan for 1000 subscribers costs $49/mo.

Pricing difference between EmailOctopus and ActiveCampaign
Pricing difference between EmailOctopus and ActiveCampaign

As you can see, EmailOctopus is significantly more affordable than ActiveCampaign, and this pricing difference is higher for larger email lists.


Though ActiveCampaign is a good product CXA platform, its pricing is something not everyone afford – especially for small businesses, bootstrapped startups, and those on a tight budget.

EmailOctopus, on the other hand, is a much more affordable alternative to ActiveCampaign that provides all the essential features you’ll need for email marketing – including a drag-and-drop email editor, email list segmentation, email automation, landing page builder, subscription forms, and friendly support available via email or live chat.

Also, with EmailOctopus’s free plan allowing you to send 15,000 emails to 2,500 subscribers, it’s a great option for all your email marketing needs.

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