Email Marketing The ultimate guide to catapulting email open rates You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to improve your email open rate, once you know what to do. In this article, we’re going to outline five sure-fire […] Written by Gareth March 14, 2017June 15, 2021
Email Marketing 3 examples of successful opt-in forms and why they work so damn well According to research, 72% of US adults send or receive personal emails via smartphone at least weekly. And 68% of consumers polled say their preferred way of receiving commercial messages is email. So it’s no shock, then, that email opt-in forms can be found on almost every blog and ecommerce site. As these stats prove, email […] Written by Gareth March 8, 2017August 10, 2023
Email Marketing Here are the biggest email marketing trends for 2017 Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what […] Written by Gareth February 21, 2017August 9, 2023
Email Marketing Valentine’s emails we love ❤ [Updated for 2021] Valentine’s Day is big business. According to the National Retail Federation, consumers spent $21.8 billion on gifts for partners, friends, and even pets, in 2021. And this year’s pandemic and international lockdowns meant that a lot of that money was spent online. Keen to grab a piece of that consumer spend, brands […] Written by Tom Evans February 14, 2017June 15, 2021
Email Marketing Avoiding the Gmail promotions tab In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, including Promotions and Updates, Google made it easier for people to focus on messages that are important to them. These tabs also help people read emails of the same type at once. The tabbed approach certainly does help users […] Written by Tom Evans February 2, 2017June 15, 2021
Email Marketing Improve your email deliverability with DMARC, SPF and DKIM Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers. […] Written by Tom Evans January 10, 2017September 28, 2021
Email Marketing How email marketing stole Black Friday Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus […] Written by Tom Evans November 28, 2016August 9, 2023
Email Marketing Everlane – breaking down a great email marketing program One of the best ways of improving your email marketing is to try and learn from the best in their field. Everlane are one of those companies who I always open their emails, everytime they send to me. Everlane is an upstart clothing brand that have no traditional retail stores. Instead they use beautifully shot videos […] Written by Tom Evans August 10, 2016August 23, 2021
Email Marketing 3 totally free premium responsive email templates We’ve created three beautiful, responsive, email templates for your use. Wayfair is a set of three responsive email marketing templates, which can be used for product announcements, blog posts, weekly newsletters or transactional emails. Each of the templates has been pre-tested, and works across desktop and mobile clients including iOS Mail, Gmail and Outlook. The […] Written by Tom Evans June 23, 2016December 17, 2020
Email Marketing Changes in iOS 10 Mail, and how they’ll affect email marketers This week was the Apple WWDC, where they announced the new release of iOS 10. Although iOS 10 is not out till the Autumn, we’ve got our hands on the beta. Many email marketing campaigns are now reporting in excess of 40% open rates for iOS devices, so we’ve rounded up a few new nifty features […] Written by Tom Evans June 18, 2016April 8, 2021
