Email Marketing Brushing up on international anti-spam regulations As you grow your mailing list you may gain subscribers from different countries. Or you may be expanding your business into new regions. In any case, if you’re an international email marketer, it is important that you stay up-to-date with anti-spam regulations. New regulations are being proposed and made into law all the time. So […] Written by Hamzah Tabani September 6, 2017August 10, 2023
Email Marketing Making your campaign standout in a crowded inbox Email marketing tends to be a hit and miss sport. The right campaigns do everything you need and the wrong ones don’t even get a bat of the eye. We live in a day and age where the standard inbox is filled with hundreds of campaigns, most of which will never get the joy of […] Written by Hamzah Tabani August 18, 2017September 14, 2021
Email Marketing Startup Journey We asked 9 SaaS companies for their best tips on email marketing, here’s what they said We’ve been busy surveying some of the hottest software companies out there, asking them what their biggest email marketing tips and tricks are. We were eager to know the things they have learnt through years of experimentation, research and trial and error and they didn’t disappoint us with their responses! Below we’ve broken down what […] Written by Gareth May 9, 2017August 14, 2023
Email Marketing How Help Scout built a super effective newsletter welcome series from scratch For those unaware, Help Scout is one of the largest customer support software providers in the world. They’re used by countless companies including GrubHub, Basecamp, Buffer, Trello…the list goes on. Help Scout’s main products include a help desk, knowledge base and live chat software which all help to meet the company’s overall goal of making […] Written by Gareth March 22, 2017April 2, 2021
Email Marketing The ultimate guide to catapulting email open rates You can spend countless hours crafting the most attractive, well written emails but if hardly any of your subscribers open them then all of that effort has been for nothing. Thankfully, it’s surprisingly easy to improve your email open rate, once you know what to do. In this article, we’re going to outline five sure-fire […] Written by Gareth March 14, 2017June 15, 2021
Email Marketing 3 examples of successful opt-in forms and why they work so damn well According to research, 72% of US adults send or receive personal emails via smartphone at least weekly. And 68% of consumers polled say their preferred way of receiving commercial messages is email. So it’s no shock, then, that email opt-in forms can be found on almost every blog and ecommerce site. As these stats prove, email […] Written by Gareth March 8, 2017August 10, 2023
Email Marketing Here are the biggest email marketing trends for 2017 Every single year email adapts and transforms itself to meet changing user tastes and preferences. 2017 is no different. So, what does this year hold in store for the age old, yet still super effective communication tool? Well, in this article we’re going to pool together our collective knowledge of email marketing and make what […] Written by Gareth February 21, 2017August 9, 2023
Email Marketing Valentine’s emails we love ❤ [Updated for 2021] Valentine’s Day is big business. According to the National Retail Federation, consumers spent $21.8 billion on gifts for partners, friends, and even pets, in 2021. And this year’s pandemic and international lockdowns meant that a lot of that money was spent online. Keen to grab a piece of that consumer spend, brands […] Written by Tom Evans February 14, 2017June 15, 2021
Email Marketing Avoiding the Gmail promotions tab In 2013 Gmail introduced its new website design, complete with the ‘Promotions Tab’. By introducing tabs, including Promotions and Updates, Google made it easier for people to focus on messages that are important to them. These tabs also help people read emails of the same type at once. The tabbed approach certainly does help users […] Written by Tom Evans February 2, 2017June 15, 2021
Email Marketing Improve your email deliverability with DMARC, SPF and DKIM Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers. […] Written by Tom Evans January 10, 2017September 28, 2021
