Product Updates Announcing: Direct image uploads We know that previously getting your images into EmailOctopus was, quite frankly, a bit of a pain. Today’s update will now allow you to upload any JPEG, GIF, PNG or SVG straight to the EmailOctopus platform when editing a campaign or template. Using the image upload function is easy. Just select the insert image option […] Written by Tom Evans January 11, 2017December 7, 2020
Email Marketing Improve your email deliverability with DMARC, SPF and DKIM Spam email messages have been a plague since email became popular. Email providers, such as Gmail, have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. As an email marketer, this can lead to messages not reaching their desired location, the inbox of your subscribers. […] Written by Tom Evans January 10, 2017September 28, 2021
Email Marketing How email marketing stole Black Friday Black Friday is the biggest day of the year for most ecommerce businesses. Months of planning go into their campaigns, with careful consideration paid to how their goods are merchandised and presented to potential customers. As a result of this our email inboxes are inundated with promotional offers from almost every brand, from Apple to Ann Summers. At EmailOctopus […] Written by Tom Evans November 28, 2016August 9, 2023
Product Updates New – Dedicated IP addresses with EmailOctopus and Amazon SES EmailOctopus works exclusively with Amazon SES to deliver your marketing emails. By default, Amazon SES sends your email from IP addresses that you share with other SES and EmailOctopus customers. For some high-volume senders though, you may wish to have more ownership over deliverability. As of today, you can now – for $29 a month – […] Written by Tom Evans November 22, 2016April 2, 2021
Startup Journey The secrets behind a successful Product Hunt launch A couple of months ago, as we worked on adding templates to EmailOctopus, we discussed open-sourcing the work that our team had produced. A recent launch of paid email templates on Product Hunt had attracted significant interest and upvotes, so we believed there was a big opportunity for a series of free email templates. This formed the basis of a major […] Written by Tom Evans November 16, 2016October 30, 2020
Product Updates Announcing the launch of templates At EmailOctopus, our mission is to help make email marketing more accessible than ever. Today we’re taking another big step towards this, with the launch of our latest feature, Templates. We’ve reworked the campaign creation When creating a campaign in the EmailOctopus platform you’ll now see a multi-step process. The 2nd step of the campaign creation is […] Written by Tom Evans November 15, 2016December 17, 2020
Product Updates Recent updates, and upcoming changes to the email creation process You may well have noticed that things are beginning to look a little different when creating a campaign. We’ve recently started rolling out changes to our email creation process, which apply to both campaigns and automation. Improved send-speeds We’ve completed re-worked much of our internal sending process. The impact on you, means that campaigns will be […] Written by Tom Evans September 9, 2016April 2, 2021
Startup Journey Growth hacking our way to 10x customers As a bootstrapped start-up, we look to find as many ways as possible to save money whilst growing as quickly as possible. Over the past few months we’ve been growing by around 40% month on month, to a point where we are now processing in excess of 40m emails per week on behalf of our […] Written by Tom Evans August 14, 2016December 11, 2020
Email Marketing Everlane – breaking down a great email marketing program One of the best ways of improving your email marketing is to try and learn from the best in their field. Everlane are one of those companies who I always open their emails, everytime they send to me. Everlane is an upstart clothing brand that have no traditional retail stores. Instead they use beautifully shot videos […] Written by Tom Evans August 10, 2016August 23, 2021
Startup Journey How we saved $8,470 on our startup’s tools There are millions of solutions out there, all promising to make your life as a startup founder easier. They all vary in price dramatically, and also in how easy to use. We rely on six core tools at EmailOctopus to automate, improve and reduce the time we spend on menial tasks. Through a few different […] Written by Tom Evans July 22, 2016August 4, 2023
