Author: Hollie Youlden

Hollie is the marketing manager at EmailOctopus. But if by some weird twist of fate, she had to become a sea animal, she'd be a dolphin: "They always look as though they're loving life and they're pretty smart too!" Check out her latest articles below with tips on how to improve your email marketing and get the most out of EmailOctopus.
  1. Interviews with Experts

Women in MarTech: can email marketing inspire more women to join the sector?

Since the advent of the internet and the rise of digital, marketing has become a whole lot more technical. As well as understanding the art of persuasion and behavioural economics, the modern day marketer also needs to know how to interpret data and understand how the technology used in marketing works.  Thanks to digital channels, […]
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