Email Marketing Mail merge vs email marketing campaigns Many businesses that want to start with email marketing but aren’t familiar with marketing campaigns or with tools like EmailOctopus often begin by bulk mailing email addresses by placing them in BCC. While this is not the correct way to send bulk emails, it occasionally works. The more mature way to send bulk marketing emails […] Written by Ankit June 12, 2025June 18, 2025
Email Marketing Grow your Etsy shop with email marketing If you own an Etsy shop, you may have experienced the challenge of limited features for engaging with past customers and encouraging repeat purchases. This is a frequent issue discussed within the Etsy seller community, and the solution here is to build an audience. While there are several ways to achieve this, like having an […] Written by Ankit June 5, 2025June 18, 2025
Email Marketing How to use videos in email marketing Interactive elements like videos are always more eye-catching than static images or plain text. Moreover, videos have already shown their value to marketers by delivering strong ROI and promoting growth; as a result, they are now an integral part of the most marketing channels. While adding videos to emails can be tricky, there are now […] Written by Ankit May 22, 2025May 30, 2025
Email Marketing Email deliverability audit A test by EmailToolTester found that one in six emails never made it to users’ inboxes. This means that around ~16% of emails go to waste due to various deliverability issues. Even though this number might look small to some, it can have a significant effect on your ROI. This why doing an email deliverability […] Written by Ankit May 15, 2025May 29, 2025
Email Marketing Email marketing audit [guide + step] Email marketing is a powerful tool to engage, nurture, and convert prospects. To maintain a high ROI in your email marketing campaigns, it’s important to continuously audit and analyse your email marketing strategy. What is an email marketing audit An email marketing audit is a step-by-step process of reviewing your email marketing procedures and strategy […] Written by Ankit May 8, 2025May 12, 2025
Email Marketing Email blocklist: what it is and how to stay away According to Statista, approximately 45% of all emails in 2023 were considered spam, and this number was as high as 80% in 2011. This number is the reason email blocklists exist. Not only do blocklists help reduce spam emails, but they also serve as a powerful tool in protecting users from phishing attacks and other malicious […] Written by Ankit May 1, 2025May 29, 2025
Email Marketing Outlook’s new requirements for high‐volume senders [2025] On April 2nd, 2025 Outlook announced a new set of rules for high-volume email senders (domains through which more than 5,000 emails are sent daily). This is being done by Outlook to protect its users and reduce spam emails. So if you are a high-volume sender and send email to Outlook (email addresses belonging to hotmail.com, live.com, outlook.com), […] Written by Ankit April 24, 2025April 27, 2025
Email Marketing How to use social proof in email marketing It’s 2025 and every other business is either online or is trying to get online soon and with all this competition, it’s becoming even more important to stand out. While you might try to do many things to stay ahead of this competition, the only thing that will benefit you the most is validation from […] Written by Ankit April 17, 2025April 21, 2025
Email Marketing Mailchimp update [no more automated email on free plan] If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.” At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email […] Written by Ankit April 3, 2025April 4, 2025
Email Marketing Email automation scenarios to boost your marketing strategy When it comes to email marketing, most people think of newsletters or those fancy marketing emails. However, the real strength of email marketing lies in automation. It’s a cost-effective way to keep your subscribers engaged, increase sales, and grow your business. Benefits of email automation Email automation is more than just a feature that allows […] Written by Ankit March 25, 2025March 31, 2025
