Customer Case Studies Customer feature – etch. a Michelin Guide recommended restaurant Steven Edwards is the founder of etch., a restaurant in Brighton & Hove on the south coast of England. After winning MasterChef: The Professionals in 2013, Steven set about finding the perfect home for his own restaurant and etch. was born. We caught up with Steven to hear more about etch., weat Written by Anna Bidmead May 17, 2022May 12, 2022
Customer Case Studies Customer feature: Cats Jumping on the Couch Meet EmailOctopus’s youngest creator and entrepreneur: author, designer and artist Bodhi Biddle Schneider. During the pandemic, nine-year-old Bodhi combined his love of cats, art and stories to launch a quarterly magazine, Cats Jumping on the Couch. We caught up with him to hear a bit more. Hi, Bo Written by Anna Bidmead May 6, 2022May 11, 2022
Email Marketing Examples of how you can make the most of drip campaigns Drip campaigns are a great way to engage new subscribers and increase the value of your mailing list. This type of campaign is known by a number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders, and marketing automation. The name may change, but the concept is the s Written by Tom Evans April 13, 2022April 13, 2022
Email Marketing B2B email newsletters: strategic examples and best practices With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require c Written by Tom Evans April 1, 2022April 1, 2022
Email Marketing Types of newsletters for a winning email strategy You might be asking ‘what types of newsletters do users love to read while sipping their morning coffee’? It’s safe to say that the more upfront value you give, the more you can expect in return. And with “value,” we mean information that users find relevant to their needs. Since they will Written by Tom Evans March 21, 2022March 21, 2022
Product Updates New: Tag your contacts in EmailOctopus Whether you run a business, blog or just want to stay in touch with friends, EmailOctopus is designed to make reaching contacts, personalising campaigns and sending emails easier than ever. Today we’re excited to announce that Tags have been added to EmailOctopus so you can now organise your Written by Tom Evans March 11, 2022March 11, 2022
Email Marketing Automated welcome email examples to woo your subscribers A welcome email is like greeting a new customer when they enter your shop. It’s your chance to make a great first impression and keep prospects hooked for the long run. Think of it like this: when subscribers sign up to receive your newsletter, they’re showing an interest in you. The least you c Written by Tom Evans March 7, 2022March 7, 2022
Email Marketing (2022) March newsletter ideas & templates to engage your readers March is just around the corner, and there’s no better time to engage with your newsletter readers. Temperatures get higher, colours get brighter and the mood shifts. Consumers are ready for their spring purchases, and you should be at the top of their lists. As a business owner or an email market Written by Tom Evans February 9, 2022February 9, 2022
Email Marketing Fool-proof ways to optimise your email sign-up form & capture more leads Considering four out of five marketers say they’d rather give up social media than email marketing, we think it’s safe to say optimising your email signup form is important for most businesses. At EmailOctopus, we know a thing or two about doing that, so in this article, we’re going to tea Written by Tom Evans January 28, 2022February 9, 2022
Email Marketing 4 ways you can repurpose content for email marketing campaigns Content creation can be a time-consuming process. From choosing a topic to deciding which format the content will take, and then producing it – creating good content is a long process. Research from CoSchedule shows that most marketers spend an average of six hours per day creating new content. Written by Marvellous Aham-adi December 22, 2021December 22, 2021
