Email Marketing 9 simple email marketing tips to boost your open and click-through rates If you’ve been using email marketing for even a little while now, then you might notice a few challenges that come with the channel. First, if you’re like the majority of marketers who are using emails to stay in touch and promote your offers to customers, one thing you might struggle with is Written by Kevin Payne October 15, 2021October 15, 2021
Email Marketing How to use storytelling in your email marketing campaigns As marketers, we are always looking for effective ways to attract, keep, and convert the attention of our target audience. The usual strategy is to identify your client’s pain points, hit them with your product’s best features, and try to lure them to use your product by offering discounts a Written by Marvellous Aham-adi September 29, 2021September 29, 2021
Email Marketing 12 tips for using images in your email marketing campaigns They say a picture paints a thousand words. And it’s been shown that the human brain processes images 60,000 times faster than text. So it comes as no surprise that marketers love using images in their campaigns. And consumers love consuming them. But for your marketing campaigns to be effecti Written by Hollie Youlden September 22, 2021September 22, 2021
Email Marketing How to create a landing page for free In today’s digital world, if you’re about to launch something new, there’s no getting away from the fact that you need an online presence to make that launch successful. But websites are cumbersome and time-consuming things. And for individual creators, indie hackers and solo entre Written by Hollie Youlden September 20, 2021September 20, 2021
Email Marketing How to write an effective editorial newsletter Email as an information and marketing medium has been around for decades. People use emails to make connections, inform others, and sell products or services. Since the first email blast was sent out in 1978 and generated $13 million for its sender, emails as a form of marketing have come a long way Written by Baidhurya Mani September 13, 2021October 15, 2021
Email Marketing How to use online assessments to build an email list: a step-by-step guide If there’s one marketing channel you can use to achieve any business goal, email is it. Among other things, you can use email for: Lead generation Lead nurturing Driving sales Customer retention Customer service Brand awareness However, to successfully leverage email, you must build an email list Written by Stefan Debois September 1, 2021September 23, 2021
Email Marketing How to use user-generated content in your email marketing User-generated content (UGC) offers brands a great way to promote their products while building relationships with customers. Not only that, UGC has also been shown to boost conversion rates. Research from Yotpo shows that customers who view user-generated content before purchasing have a conversion Written by Marvellous Aham-adi August 23, 2021October 19, 2021
Email Marketing How to grow your email list with pop-up forms Pop-up forms – you’re probably familiar with them. They’re the forms that show up on a website, usually darkening the page behind them and requiring you to either submit your details or close out of the form. This is no doubt what drives many people to claim that they hate pop-ups Written by Hollie Youlden August 19, 2021September 14, 2021
Email Marketing 8 proven ways to grow your email list from zero If there’s one piece of online real estate where you can have complete control over the communication with your audience—it’s email. Unlike social media platforms like Instagram and Twitter, your email contact list is yours to keep and nurture. If one day any of the major social platforms goes Written by Eduard Klein August 16, 2021October 20, 2021
Email Marketing 4 ideas on how to use segmentation by campaign activity Segmentation is the practice of dividing your audience into groups based on shared characteristics. In marketing, consumers are often segmented based on demographics, such as age and gender, as well as geographic data, such as their location. But when it comes to email marketing, it’s als Written by Hollie Youlden August 9, 2021September 14, 2021
