Email Marketing How to design the perfect referral email (and 7 great examples that really work) A referral program incentivizes current customers and brand advocates to refer your brand to their family and friends to get rewards. These rewards or incentives may range from discounts and coupons to freebies. Sometimes all we need is a nudge from our friends to try something new, and this i Written by Raúl Galera July 28, 2021July 28, 2021
Email Marketing 5 examples of good newsletters to get you inspired Email marketing is key to your businesses’ success. You can use email marketing to help increase brand awareness, nurture relationships, and establish your niche authority. To achieve success, though, you need to know how to write engaging newsletters. That’s why in this guide we’re looking at Written by Nick Chernets July 26, 2021July 26, 2021
Email Marketing How to use social proof in your email marketing campaigns Have you ever chosen to enter a restaurant full with customers over an empty one? The answer is most likely yes. The reason is that we look at the actions of others to determine the best steps to take – especially when there are multiple choices. So in this case, we assume that a restaurant Written by Marvellous Aham-adi July 21, 2021July 23, 2021
Email Marketing 6 emails every blogger should send to their email list When it comes to email marketing, getting people to subscribe to your list is just half the battle. You still have to find ways to get them to open, read, and act on your emails. This presents an endless cycle of challenges for bloggers, especially in today’s content-saturated world.&nbs Written by Ron Stefanski July 13, 2021July 13, 2021
Customer Case Studies Nomad Cooks – building a business with email marketing Picture the scene – it’s a balmy British summer’s eve. You’re in the garden with friends and loved ones (following current social distancing guidelines, of course). The wine is flowing. And so is the conversation. One by one, three courses of restaurant-quality dishes are brought Written by Hollie Youlden July 5, 2021July 8, 2021
Email Marketing 4 examples of email courses (and what to steal for your own) Sometimes we all need a little inspiration – a little guidance on how to do something we’re trying to achieve. And if you’re currently looking for inspiration on how to create an email course as an irresistible lead magnet to grow your audience, well, you’re in the right place. B Written by Hollie Youlden June 10, 2021June 10, 2021
Email Marketing How to create an email course as a lead magnet – a beginner’s guide Selling a product or service to someone who doesn’t know you or trust your brand is hard. And if you’re relying on paid advertising to do the job for you, it can also be really expensive. When a potential customer first visits your website, they’re looking for signs that your busin Written by Hollie Youlden June 9, 2021June 10, 2021
Email Marketing How to optimise your lead capture strategy: a 6-step guide Whether you’re a blogger, eCommerce business owner, or B2B marketer, growing your email list is an important part of growing your business. Email marketing continues to be one of the most cost-effective ways of marketing your business, with an impressive ROI of $42 for every dollar spent on averag Written by Alex Birkett May 25, 2021June 10, 2021
Email Marketing How to switch email marketing platforms without hurting your deliverability Maybe it’s the increasing costs, or the confusing dashboard that overwhelms you every time you want to send a campaign. Perhaps it’s the lack of 1-on-1 support or the realisation you’re paying for features you just don’t need or use. Whatever your reason for switching between Written by Hollie Youlden May 19, 2021May 21, 2021
Email Marketing Step-by-step guide to running an awesome re-engagement campaign Every day, dozens of emails land in your subscribers’ inboxes. It’s not surprising that many of them will stop reading your emails, especially with so much competition from other brands. There are many reasons people stop engaging with the brands they subscribe to. The campaigns may not be relev Written by Matt Diggity May 17, 2021July 26, 2021
