Email Marketing The top 8 free email marketing tools in 2022 There are hundreds of email marketing platforms out there, from EmailOctopus through to Mailchimp. When you’re just starting out in email marketing making the decision over which tool to use can be overwhelming. We’ve rounded up the best 8 email marketing platforms, all of whom offer free plans, and summarised their benefits. But before we […] Written by Tom Evans August 30, 2022September 6, 2022
Email Marketing Order cancellation emails to customers – examples & best practices People come and go and so do customers. An order cancellation email is your chance to leave a positive impression and perhaps win some customers over. Even if everything fails, you’ll still be able to receive actual feedback on why they cancel and what you can do to prevent it. Listen: every business will eventually […] Written by Weronika Wisz July 5, 2022July 6, 2022
Email Marketing Understanding and optimising the 5 important parts of an email With over 3.1 billion emails sent out every second, it’s fair to say email has become a vital communication channel in our daily lives. With the sheer volume of emails going out daily, companies need to set themselves apart from the competition. That means crafting an intriguing email is incredibly important for any kind of […] Written by Weronika Wisz June 14, 2022June 14, 2022
Email Marketing What is a ‘noreply’ email address and why you should avoid sending from them Communication should be a two-way street. No matter what channel you’re using, it’s vital to establish a way that both parties can get in touch with each other. Sending out an email with a noreply address breaks this fundamental law of communication. Businesses regularly send emails using a noreply email account, and their readers cannot […] Written by Tom Evans June 8, 2022June 8, 2022
Customer Case Studies Customer feature – etch. a Michelin Guide recommended restaurant Steven Edwards is the founder of etch., a restaurant in Brighton & Hove on the south coast of England. After winning MasterChef: The Professionals in 2013, Steven set about finding the perfect home for his own restaurant and etch. was born. We caught up with Steven to hear more about etch., weathering the pandemic, and […] Written by Anna Bidmead May 29, 2022June 8, 2022
Email Marketing The top KPIs for email marketing you should be tracking Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is […] Written by Tom Evans May 27, 2022May 27, 2022
Customer Case Studies Customer feature: Cats Jumping on the Couch Meet EmailOctopus’s youngest creator and entrepreneur: author, designer and artist Bodhi Biddle Schneider. During the pandemic, nine-year-old Bodhi combined his love of cats, art and stories to launch a quarterly magazine, Cats Jumping on the Couch. We caught up with him to hear a bit more. Hi, Bodhi! First up, tell us a bit about […] Written by Anna Bidmead May 6, 2022May 11, 2022
Email Marketing Examples of how you can make the most of drip campaigns Drip campaigns are a great way to engage new subscribers and increase the value of your mailing list. This type of campaign is known by a number of monikers – drip campaigns, automated emails, lifecycle emails, autoresponders, and marketing automation. The name may change, but the concept is the same. These campaigns are a sequence […] Written by Tom Evans April 13, 2022April 13, 2022
Email Marketing B2B email newsletters: strategic examples and best practices With a higher CTR than B2C campaigns according to a benchmark report by the Data & Marketing Association (DMA), email marketing for B2B can target quality audiences, build deep loyalty, and generate leads. However, B2B newsletters are often easier said than done, as they require creativity and hard work. Suppose you’re a business professional, marketer, or entrepreneur. In […] Written by Tom Evans April 1, 2022April 1, 2022
Email Marketing Types of newsletters for a winning email strategy You might be asking ‘what types of newsletters do users love to read while sipping their morning coffee’? It’s safe to say that the more upfront value you give, the more you can expect in return. And with “value,” we mean information that users find relevant to their needs. Since they willingly opted to receive […] Written by Tom Evans March 21, 2022June 8, 2022
