Email Marketing 6 compelling reasons why email marketing is so important Email marketing is one of the most effective tools at the disposal of every marketer. With more than four billion email users worldwide in 2020, email is a big part of the lives of your target audience. And this number is set to grow to 4.6 billion by 2025. The importance of email marketing ca Written by Marvellous Aham-adi May 5, 2021May 11, 2021
Email Marketing How to write engaging subject lines to boost your email open rate Do you know how many emails are sent daily? 246 billion in 2019, according to Radicati’s estimates. Cookie-cutter variety emails can easily drown in that kind of noise. And it doesn’t matter how clever and impressive your email content is, it will never reach the right eyes if your email doesn†Written by Shane Barker April 29, 2021April 29, 2021
Email Marketing How to send bulk emails without spamming If used effectively, bulk emails are a great way to reach thousands of customers and prospects in a short amount of time. These types of campaigns allow marketers to promote their businesses, sell products, and develop relationships with ease. To see positive ROI from your bulk email campaigns Written by Marvellous Aham-adi April 27, 2021May 11, 2021
Email Marketing How to use humour in email marketing Are you the type of person who likes wearing PJs while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from AI copywriting service Phrasee, you can go without pants – as long as you stay in your seat during Zoom calls, of course. This ema Written by David Campbell April 19, 2021April 19, 2021
Email Marketing 8 cheaper alternatives to Mailchimp in 2021 Since its inception in 2001, Mailchimp has become the biggest name in email marketing software. Today, the platform accounts for over 60% of market share with 12 million global users. What originally started out as a simple email provider has grown to become an all-in-one marketing solution. As well Written by Hollie Youlden April 15, 2021May 10, 2021
Email Marketing 10 marketing maxims from the best copywriters in the world In March 2020, the copywriting community lost a giant: Clayton Makepeace. A year later, one of his mentees, the wonderful Carline Anglade-Cole, held a tribute in his honor. She invited dozens of Clayton’s collaborators — writers, marketers, and publishers — to give a short speech about the leg Written by Eddie Shleyner April 9, 2021April 20, 2021
Email Marketing How to create the ultimate sales launch sequence There are plenty of ways to generate buzz for your new sales launch, from running ads on Google and social media, to incentivizing your affiliate network to do the promotion for you. But whatever your business model, one tactic you should absolutely be using is email marketing. While marketers have Written by Gael Breton April 1, 2021April 27, 2021
Interviews with Experts Women in MarTech: an interview with Shannon Crabill For International Women’s Day 2020, we kicked off a series of interviews with some of the most esteemed women in the email marketing industry. These women jumped on Zoom calls and played email ping pong with me to discuss gender equality at industry conferences events. And as some of these wom Written by Hollie Youlden March 9, 2021April 8, 2021
Interviews with Experts Women in MarTech: an interview with Crystal Ledesma Rewind to February 2020 and national lockdowns, social distancing and support bubbles were phrases and concepts alien to us all. That was soon going to change. But until the pandemic hit that first peak, phrases such as “gender equality” and “gender imbalance” were all too fa Written by Hollie Youlden March 4, 2021April 8, 2021
Interviews with Experts Women in MarTech: an interview with Anne Tomlin Let’s rewind a year – it’s February 2020 and International Women’s Day is on the horizon. We decide there’s no better way to start our ‘Interview with Experts’ series than with Q&A sessions with some of the email marketing industry’s most trail-blazing Written by Hollie Youlden March 2, 2021April 8, 2021
