Email Marketing 10 powerful conversion tips for a better newsletter landing page The most common mistake I see in newsletter landing pages is the author not considering first-time visitors. The author knows exactly what they’re offering readers. But they struggle to portray the benefits of subscribing to someone unfamiliar with the newsletter. That’s why you ne Written by Rob Hope January 13, 2021January 19, 2021
Email Marketing How to get sponsors for your newsletter You’ve started your first newsletter and got a few thousand subscribers on your list. Now it’s time to make some money and get your newsletter generating revenue. But how do you do that? Well, there are two ways you can monetise your newsletter: Selling to brands – sponsorships, displa Written by Hollie January 11, 2021January 12, 2021
Customer Case Studies Syften – building a social monitoring tool with Michal Mazurek In today’s internet age, there has never been so much online content. Whether it’s images uploaded to Instagram or tweets posted on Twitter, the total amount of data uploaded and shared is mind-boggling. And somewhere in all that content, people are talking about brands. It might be a qu Written by Hollie November 27, 2020December 29, 2020
Customer Case Studies SaaS Marketer – talking quality content with Tom Hunt For marketers, every industry comes with its unique challenges. Marketing a car is very different to marketing fast food, as one example. But what if you’re marketing something that only exists on a computer? Something that blurs the line between product and service? Well, that’s the uni Written by Hollie November 25, 2020December 29, 2020
Customer Case Studies No CS Degree – celebrating self-taught developers with Pete Codes Type “careers of the future” in your search bar and developers will appear in practically every list Google can throw at you. We’re now so reliant on computers that software developers, engineers and programmers have become some of the most sought-after roles in the tech industry. Written by Hollie November 6, 2020December 29, 2020
Customer Case Studies Stockideas.club – curating investment research with Stevan Popovic For many creators, newsletters are an intensely personal project. They’re a space to explore curiosities. A space to make sense of information and ideas. And a space to share knowledge. Whether that’s through curation of content. Or original writing. It’s what inspired Stevan Popov Written by Hollie October 26, 2020November 30, 2020
Email Marketing An alternative to Substack for creators who want more control Newsletters are having a moment. And in recent years, email has become fashionable again. But this time, it’s not big brands driving the trend. It’s individual creators. Creators who want to build a community. And deliver content to their audience, on their terms. It’s a growing tr Written by Hollie October 19, 2020December 21, 2020
Email Marketing How to create your first email newsletter Email is enjoying a renaissance. As people crave an alternative social network that’s more intimate, more private and more connected, email is the old that’s become new again. And it’s personalised newsletters that are answering the call. Whether it’s a curation of content an Written by Hollie October 16, 2020December 29, 2020
Email Marketing List of newsletter directories and aggregators If you’re just starting out on your personal newsletter journey, growing your audience might be one of the biggest challenges you face. Word of mouth and contributions to online communities, such as Indie Hackers and Reddit, are a good place to start. But if you want to reach a wider audience, Written by Hollie October 15, 2020January 6, 2021
Email Marketing 5 Halloween email examples with inspiration for your 2020 campaign As if 2020 hasn’t been frightening enough, Halloween is just weeks away. And brands are gearing up for what has become one of our most popular holidays. It’s so popular, in fact, that’s it’s the fourth largest holiday shopping day for online retailers. Around 20% of eCommerce Written by Hollie October 13, 2020November 27, 2020
