Email Marketing How to use humour in email marketing Are you the type of person who likes wearing PJs while working from home? Or would you rather ditch the pants during the workweek? Well, according to this email from AI copywriting service Phrasee, you can go without pants – as long as you stay in your seat during Zoom calls, of course. This email […] Written by David Campbell April 19, 2021July 15, 2022
Email Marketing 10 marketing maxims from the best copywriters in the world In March 2020, the copywriting community lost a giant: Clayton Makepeace. A year later, one of his mentees, the wonderful Carline Anglade-Cole, held a tribute in his honor. She invited dozens of Clayton’s collaborators — writers, marketers, and publishers — to give a short speech about the legendary copywriter. And to everyone’s surprise (and delight) […] Written by Eddie Shleyner April 9, 2021April 20, 2021
Email Marketing How to create the ultimate sales launch sequence There are plenty of ways to generate buzz for your new sales launch, from running ads on Google and social media, to incentivizing your affiliate network to do the promotion for you. But whatever your business model, one tactic you should absolutely be using is email marketing. While marketers have more tools and tactics at […] Written by Gael Breton April 1, 2021April 27, 2021
Email Marketing A simple 5-step author’s guide to building an engaged email list Over a million print and e-books are self-published each year. And it’s estimated that indie authors account for around 30% of all e-book sales in English-speaking markets. Which presents you, indie author, with a challenge. How do you get your latest book release in front of the right audience when so many others like you […] Written by Hollie Youlden February 19, 2021August 9, 2023
Email Marketing How to build a paid subscription newsletter with EmailOctopus Thanks to the internet, writers have more opportunities than ever to grow an audience and deliver premium content. And make good money while doing so. In the early noughties, blogging was the primary modus operandi for digital publishers. But in more recent years, email has become the new platform of choice. And paid subscription newsletters […] Written by Hollie Youlden January 28, 2021August 2, 2023
Email Marketing 10 powerful conversion tips for a better newsletter landing page The most common mistake I see in newsletter landing pages is the author not considering first-time visitors. The author knows exactly what they’re offering readers. But they struggle to portray the benefits of subscribing to someone unfamiliar with the newsletter. That’s why you need to ask yourself: What would my potential subscriber need to see […] Written by Rob Hope January 13, 2021August 14, 2023
Email Marketing How to monetise & get sponsors for your newsletter You’ve started your first newsletter and got a few thousand subscribers on your list. Now it’s time to make some money and get your newsletter generating revenue. But how do you do that? Well, there are two ways you can monetise your newsletter: And in this article, we’re going to guide you through the first […] Written by Hollie Youlden January 11, 2021August 9, 2023
Email Marketing An alternative to Substack for creators who want more control Newsletters are having a moment. And in recent years, email has become fashionable again. But this time, it’s not big brands driving the trend. It’s individual creators. Creators who want to build a community. And deliver content to their audience, on their terms. It’s a growing trend in today’s passion economy. And Substack is accelerating […] Written by Hollie Youlden October 19, 2020February 23, 2021
Email Marketing How to create your first email newsletter Email is enjoying a renaissance. As people crave an alternative social network that’s more intimate, more private and more connected, email is the old that’s become new again. And it’s personalised newsletters that are answering the call. Whether it’s a curation of content and tools around a particular theme, or opinion-pieces on what’s happening in […] Written by Hollie Youlden October 16, 2020August 14, 2023
Email Marketing List of newsletter directories and aggregators If you’re just starting out on your personal newsletter journey, growing your audience might be one of the biggest challenges you face. Word of mouth and contributions to online communities, such as Indie Hackers and Reddit, are a good place to start. But if you want to reach a wider audience, submitting your newsletter to […] Written by Hollie Youlden October 15, 2020October 13, 2021
