Email Marketing 10 powerful conversion tips for a better newsletter landing page The most common mistake I see in newsletter landing pages is the author not considering first-time visitors. The author knows exactly what they’re offering readers. But they struggle to portray the benefits of subscribing to someone unfamiliar with the newsletter. That’s why you need to ask yourself: What would my potential subscriber need to see […] Written by Rob Hope January 13, 2021August 14, 2023
Email Marketing How to monetise & get sponsors for your newsletter You’ve started your first newsletter and got a few thousand subscribers on your list. Now it’s time to make some money and get your newsletter generating revenue. But how do you do that? Well, there are two ways you can monetise your newsletter: And in this article, we’re going to guide you through the first […] Written by Hollie Youlden January 11, 2021August 9, 2023
Email Marketing An alternative to Substack for creators who want more control Newsletters are having a moment. And in recent years, email has become fashionable again. But this time, it’s not big brands driving the trend. It’s individual creators. Creators who want to build a community. And deliver content to their audience, on their terms. It’s a growing trend in today’s passion economy. And Substack is accelerating […] Written by Hollie Youlden October 19, 2020February 23, 2021
Email Marketing How to create your first email newsletter Email is enjoying a renaissance. As people crave an alternative social network that’s more intimate, more private and more connected, email is the old that’s become new again. And it’s personalised newsletters that are answering the call. Whether it’s a curation of content and tools around a particular theme, or opinion-pieces on what’s happening in […] Written by Hollie Youlden October 16, 2020August 14, 2023
Email Marketing List of newsletter directories and aggregators If you’re just starting out on your personal newsletter journey, growing your audience might be one of the biggest challenges you face. Word of mouth and contributions to online communities, such as Indie Hackers and Reddit, are a good place to start. But if you want to reach a wider audience, submitting your newsletter to […] Written by Hollie Youlden October 15, 2020October 13, 2021
Email Marketing 5 Halloween email examples with inspiration for your 2020 campaign As if 2020 hasn’t been frightening enough, Halloween is just weeks away. And brands are gearing up for what has become one of our most popular holidays. It’s so popular, in fact, that’s it’s the fourth largest holiday shopping day for online retailers. Around 20% of ecommerce retail sales occur over Halloween weekend. And 40% […] Written by Hollie Youlden October 13, 2020October 13, 2021
Email Marketing 3 surprising ways welcome emails help deliverability Maintaining a good sender reputation is an ongoing battle. Thankfully, there are a number of weapons available in our arsenal. And, surprisingly, welcome emails are one of them. Now you may be forgiven for thinking that welcome emails are just a nice way to greet new subscribers. But they hold much more power than that. […] Written by Hollie Youlden September 30, 2020May 11, 2021
Email Marketing Single vs double opt-in – which is best for you? It’s a debate that has raged among email marketers for years – single vs double opt-in, which is best? And as with most things in life, there’s no definitive answer. Because it really depends on your long term strategy and what you need to achieve with your email marketing. Marketers are so divided by the […] Written by Hollie Youlden September 28, 2020August 10, 2023
Email Marketing How to do single opt-in well – a case study Single opt-in (SOI) is the norm among email marketers and online brands. And for good reason. It gets more subscribers on to your list, quicker. And it’s a smoother and easier process for subscribers. Plus you don’t need to worry that you might lose subscribers during the sign up process. In the battle of single […] Written by Hollie Youlden September 23, 2020September 14, 2021
Email Marketing 5 common email marketing problems and how to solve them Despite our best efforts, our email campaigns don’t always perform as well as we’d like them to. We sometimes find ourselves struggling to keep our audience engaged. And watch in mild horror as our engagement metrics plummet. Or worse, we send email after email, only to discover we’re hitting the spam folder and not even […] Written by Hollie Youlden September 21, 2020December 22, 2021
