Email Marketing 6 ways to reduce email unsubscribe rates No-one wants their email list to get shorter, but it’s inevitable that some people who joined your email list will unsubscribe. As much as it might hurt to see them leave, it does leave you with your most devoted readers – which is a good thing. To ensure the number of unsubscribers doesn’t get too […] Written by Emily August 27, 2022August 3, 2023
Email Marketing 4 types of emails that keep readers intrigued As an email marketer, understanding the value of different types of emails is key to your success. You need to know which emails to send to garner the right results, whether that’s building your subscriber list, gathering feedback or trying to convert. There are email marketing campaigns for every goal, but they all have one […] Written by Emily August 25, 2022April 11, 2023
Email Marketing GDPR and email marketing | The ultimate FAQ guide GDPR has been around for quite some time, but there’s no denying that the regulations around it are still confusing – as a matter of fact, they could be tripping you up when it comes to your email marketing. With this in mind, here are the most common questions that arise when it comes to […] Written by Emily August 23, 2022August 10, 2023
Email Marketing How to avoid spam filters when sending emails If you’ve noticed a dip in your open rates, you might be the victim of junk folders. Even though they’re clearly not spam, your emails might still be flagged for a number of reasons, which means they aren’t being opened by your audience. If you want to avoid this from happening, follow these best practices. […] Written by Emily August 22, 2022April 11, 2023
Email Marketing How to respect your reader when asking for donations Asking for donations can be delicate, and respecting your audience should be at the forefront of your campaign. It’s important to be mindful of the language you use, the tone of your request, and the timing and frequency of your requests. Here are a handful of tips to help you respect your reader when asking […] Written by Emily August 20, 2022August 3, 2023
Email Marketing Email design tips for nonprofits Email is a powerful tool for nonprofits to reach their audience, communicate their message, and solicit donations. However, the success of an email campaign depends on many factors, including the design of the email. Effective email marketing campaigns typically involve creating engaging and relevant content, personalising messages to specific subscribers, optimising subject lines and email […] Written by Emily August 16, 2022August 1, 2023
Email Marketing How to use email marketing to build your personal brand Email marketing is a powerful tool for building your personal brand and reaching your target audience. Email marketing allows businesses to target specific audience segments and personalise messages based on their interests and preferences, increasing the chances of conversion and customer engagement. Segment your audience Segmenting your email list allows you to send targeted messages […] Written by Emily August 10, 2022August 2, 2023
Email Marketing Why all freelancers should use email marketing to get clients As a freelancer, one of your main priorities should be gaining more clients and increasing your subscriber list in the most efficient ways possible. Though there are various ways in which this can be achieved, email marketing is one of the more cost-effective approaches to attaining more clients. Here’s how a good email marketing strategy […] Written by Emily August 6, 2022August 2, 2023
Email Marketing 7 Revue alternatives [2023] Since shutting down in January, Revue has left a host of customers looking for alternative services to help them create and send editorial newsletters. The site was popular with both large, established publishers and new writers alike, helping brands create and promote content that kept audiences coming back for more. Whether you were a longstanding […] Written by Emily July 31, 2022August 2, 2023
Email Marketing Why all authors need an email list As an author, building an engaged and dedicated readership is essential for the success of your work. Through building an email list, authors can communicate directly with their audience, increase their reach and visibility, and improve their marketing and sales efforts. This article will explore five reasons why all authors need an email list. 1. […] Written by Emily July 27, 2022August 1, 2023
