Author: Hollie Youlden

Hollie is the marketing manager at EmailOctopus. But if by some weird twist of fate, she had to become a sea animal, she'd be a dolphin: "They always look as though they're loving life and they're pretty smart too!" Check out her latest articles below with tips on how to improve your email marketing and get the most out of EmailOctopus.
  1. Interviews with Experts

An interview with Kath Pay: Gender diversity in the email marketing industry

Marketing has traditionally been considered a career path well suited to women. And it’s often been an industry where you’ll generally find a healthy ratio of women to men. Yet this gender diversity has not always translated to more public arenas. Like industry conferences and events. For a long time, speaking panels have been heavily […]
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  1. Interviews with Experts

An interview with Jen Larson: Gender diversity in the email marketing industry

Since the advent of digital marketing in the 1990s, men have dominated the arena. Google top digital marketing influencers and the majority of results will be men. Back in 2015, Moz analysed their Online Marketing Industry Survey and highlighted that women only accounted for, on average, 30% of the digital marketing workforce. And it’s not […]
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  1. Email Marketing
  2. Interviews with Experts

International Women’s Day: Women in email and the need to speak

Marketing has long been considered a fairly gender balanced industry. The creativity and empathy required to persuade customers to buy products and services are traits that women are considered to possess in abundance. And yet something curious happens when you step into the world of industry conferences and events. Women are not found in such […]
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  1. Interviews with Experts

An interview with Jenna Tiffany: Gender diversity in email marketing

Marketing has been widely considered a welcoming industry for women. This year’s Email Geeks Survey Salary suggests that women are well-represented in director roles and earn healthy incomes for their expertise. Yet on the panels and stages of international industry conferences, the female species are not so well-represented. And in an effort to address this […]
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  1. Interviews with Experts

An interview with Kait Creamer: Gender diversity in the email marketing industry

Marketing has long been considered a fairly even playing field as far as the genders are concerned. In some cases, women make up nearly two thirds of the industry, especially in fields like Public Relations. But look on stage at marketing conferences and those numbers don’t seem to follow. Until recently, keynotes and speaker panels […]
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  1. Interviews with Experts

An interview with Jeanne Jennings: Gender diversity in the email marketing industry

The stages and speaking panels of email marketing conferences have long been a lonely place for women. Rewind a decade and there were just a few trailblazing women making a name for themselves as speakers. One of those women was industry veteran and email marketing expert, Jeanne Jennings. With a long and illustrious career, Jeanne […]
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