1. Product Updates

Introducing Automation


Today I’m thrilled to announce the launch of our new feature, Automation.

Over the past few months we’ve listened and heard about many of your challenges within email marketing. We heard from many of your that the ability to send relevant messages at the right time to your users, was something which was difficult when using EmailOctopus.

Automation is the result of a number of months development by our development team led by Jonathan. It’s been in Beta now for a number of weeks and has been used to send tens of thousands of triggered emails, reliably and at a low cost through SES.

Getting started

To get started simply head over to you EmailOctopus account and you’ll see the following now in your menu:

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Once within the Automation workflow you’ll be able to set-up a separate workflow for each of your lists.

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Automations can be triggered at any time interval you wish; whether that be immediately after a user is subscribed or hours/days after they are added to a list. You can also create multiple automated emails per subscriber list, allowing you to delight your users and build anything from a complex on-boarding process to a post-sale after care program.

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Get sending!

We can’t wait to see the exciting workflows and marketing programs that you’ll be running using Automation. Automated email has never been so cost effective! As always, please do get in touch with us directly if you have any questions or suggestions on how we could improve EmailOctopus.

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