Marketing E-commerce marketing: 6+ proven strategies to drive sales If you have just an e-commerce business or struggling to grow an existing one, then marketing is something you need to work on to drive and build traction. After all, every business wants to keep growing, and marketing makes it achievable. The competition in e-commerce has been growing as brands like Shopify have constantly been […] Written by Ankit March 25, 2023July 31, 2023
Marketing Do you really need expensive SEO tools like SEMrush and Ahrefs? Search Engine Optimisation (SEO) has grown to be a crucial element of making your digital presence more prominent without having to spend on ads. This has led to an increase in people and businesses jumping to leverage SEO for themselves. To have the edge over others, many have started using SEO tools like SEMrush and […] Written by Ankit February 4, 2023April 6, 2023
Marketing 5 customer segmentation examples [inspiration] In the fast-paced world of e-commerce, understanding your customers is the key to staying ahead of the competition. Customer segmentation, the process of dividing your target audience into distinct groups, is an invaluable tool that allows businesses to tailor their marketing strategies and deliver personalised experiences. By recognising the unique needs and preferences of different […] Written by Emily November 7, 2022August 4, 2023
Marketing How to ensure accessibility in content marketing Content marketing is an effective way to reach and engage with your target audience. However, it’s important to ensure that your content is accessible to everyone, including people with disabilities. Accessibility in content marketing refers to designing content that is easy to understand and use by people with various disabilities, such as visual, auditory, cognitive, […] Written by Emily October 12, 2022April 21, 2023
Marketing 6 principles of customer engagement Customer engagement is essential for any business looking to build long-term relationships with their customers. Engaged customers are more loyal, more likely to refer to new business and more willing to provide valuable feedback that can help a company improve its products and services. Here, we discuss the core principles of customer engagement that every […] Written by Emily October 4, 2022April 21, 2023
Marketing Email Marketing Email marketing vs chatbots: what’s right for my business? Email marketing and chatbots are two popular ways businesses can communicate with their customers. While both can be effective, they have different strengths and weaknesses, and choosing the right approach for your business depends on your goals, audience, and resources. This article will explore the differences between email marketing and chatbots and help you determine […] Written by Emily September 22, 2022April 11, 2023
Marketing 7 tips for writing persuasive copy that converts In our digital age, crafting persuasive copy is a vital skill for marketers and business owners alike. Whether it’s for landing pages, sales emails or social media ads, the ability to create compelling content that drives conversions is essential. Here, we will explore effective tips for writing persuasive copy that converts. Understand your target audience […] Written by Emily September 5, 2022May 31, 2023
Marketing Email Marketing The link between email marketing & SEO Email marketing and search engine optimization (SEO) are two separate marketing channels, but they can have a powerful impact on each other when used together. In this blog, we will explore the link between email marketing and SEO and how they can work together to boost your marketing efforts. What is SEO? SEO is a […] Written by Emily August 29, 2022April 11, 2023
Marketing Must have remote working tools in 2023 Remote working isn’t just a temporary measure anymore – what was once restricted to a minority, is now mainstream. With this, technology has evolved to meet our needs, from e-signature software to organisational tools. Here are a few of the must-have tools to enhance your remote working experience in 2023. Email Marketing: EmailOctopus Email marketing […] Written by Emily August 5, 2022August 2, 2023
Marketing How to make revenue blogging in 2023 Blogging has become a popular platform for people to share their thoughts, ideas, and experiences with a wider audience. Blogs can also serve a variety of purposes, including personal expression, sharing information and knowledge, building a community, and promoting products or services. They can be written by individuals, organisations, businesses, or groups of people with […] Written by Emily August 3, 2022August 2, 2023
