Marketing The complete guide to marketing on Twitter Twitter has always been a hot space, be it the web3/NFT trend or the new AI boom – it’s seen everything. This also makes Twitter one of the most popular social media platforms among devs, marketers and many other categories. It’s also a favourite social channel for businesses to grow organically. Twitter allows you to […] Written by Ankit June 20, 2023August 1, 2023
Email Marketing Marketing Guide to use calls-to-action in emails (includes tips & examples) Email marketing has been a reliable form of marketing to grow and reach out to an existing audience for years. However, not every email campaign is successful, which boils down to how it was planned. Content, design, call-to-Action (CTA), and others play an important role in defining whether an email campaign will succeed. We have […] Written by Ankit June 5, 2023August 9, 2023
Marketing Actionable tips to help you improve your newsletter SEO Most newsletters tend to grow with referrals and social shares, but that’s also because most newsletter authors ignore SEO. When done correctly, SEO tends to help grow your newsletter incrementally by constantly sending traffic to your newsletter website. Most of the things we’ll discuss in this blog would low-effort tips so that you can start […] Written by Ankit May 8, 2023August 1, 2023
Email Marketing Marketing 4 reasons why bloggers should have an active newsletter As a blogger, you might think creating and posting blogs is the most important aspect of growing your audience. Though that’s true to a certain extent, there are many more things that need to be done to ensure you build and maintain a direct connection with your audience and consistently keep growing, as traffic from […] Written by Ankit May 1, 2023November 28, 2023
Marketing Grow your business digitally with local SEO Suppose you wish to improve your business’s visibility online in a particular local region, like your neighbourhood or city. In that case, you can turn to local SEO. Using the right strategy can help you build a presence quickly. You can try to enter words you think to define your business on Google. If the […] Written by Ankit April 23, 2023August 2, 2023
Email Marketing Marketing Skyrocket your email marketing with AI The new buzz on the internet after Web3 is AI and ChatGPT, which has been a hot topic lately, and it’s all over Reddit and Twitter. Though AI is a great writing companion, it is not recommended to use it for writing your complete newsletter or blog, as it would lack your personal thoughts and […] Written by Ankit April 17, 2023April 17, 2023
Marketing E-commerce marketing: 6+ proven strategies to drive sales If you have just an e-commerce business or struggling to grow an existing one, then marketing is something you need to work on to drive and build traction. After all, every business wants to keep growing, and marketing makes it achievable. The competition in e-commerce has been growing as brands like Shopify have constantly been […] Written by Ankit March 25, 2023July 31, 2023
Marketing Do you really need expensive SEO tools like SEMrush and Ahrefs? Search Engine Optimisation (SEO) has grown to be a crucial element of making your digital presence more prominent without having to spend on ads. This has led to an increase in people and businesses jumping to leverage SEO for themselves. To have the edge over others, many have started using SEO tools like SEMrush and […] Written by Ankit February 4, 2023April 6, 2023
Marketing 5 customer segmentation examples [inspiration] In the fast-paced world of e-commerce, understanding your customers is the key to staying ahead of the competition. Customer segmentation, the process of dividing your target audience into distinct groups, is an invaluable tool that allows businesses to tailor their marketing strategies and deliver personalised experiences. By recognising the unique needs and preferences of different […] Written by Emily November 7, 2022August 4, 2023
Marketing How to ensure accessibility in content marketing Content marketing is an effective way to reach and engage with your target audience. However, it’s important to ensure that your content is accessible to everyone, including people with disabilities. Accessibility in content marketing refers to designing content that is easy to understand and use by people with various disabilities, such as visual, auditory, cognitive, […] Written by Emily October 12, 2022April 21, 2023
