Email Marketing Marketing Black Friday email marketing: importance, examples, and top tips Black Friday is almost here, and it’s one of the biggest shopping days of the year. Since Black Friday’s discounts and atmosphere encourage everyone to buy, most businesses wait for occasions like these to sell their goods and services to a large customer base. They use ads, social media, and email marketing to tell people […] Written by Ankit September 27, 2025September 29, 2025
Marketing Step-by-step guide to grow your brand on Reddit Lately, Reddit has seen a significant surge in visitors from search engines. This isn’t just a coincidence – it’s a reflection of changing user behaviour. Now, instead of just searching for “best perfume for men,” most people search for “best perfume for men Reddit.” People have started adding “Reddit” to their searches to find more […] Written by Ankit August 12, 2025September 5, 2025
Marketing How to create a brand tone of voice Whether you are a new or established business, having a set tone of voice is necessary to ensure your business has a consistent way of communicating. No matter if you’re posting a tweet, writing a blog, or answering customer questions, the way you communicate affects how people see and feel about your brand. In this […] Written by Ankit July 18, 2025September 4, 2025
Marketing Retention marketing, it uses & implementation guide All businesses want to have both new and repeat users, but acquiring new users is hard and always has an acquisition cost. On the other hand, marketing and selling to repeat users is much easier as they already have an established relationship with the business, leading to lower costs and higher conversion rates. Retention marketing […] Written by Ankit June 20, 2025July 4, 2025
Marketing Email vs SMS marketing – which is the better choice? As a marketer, it’s your job to analyse all marketing channels and find out what works best for your business in terms of results and ROI. While channels like content marketing, SEO, social media, and performance marketing take the top places, there are also channels like email and SMS marketing that can provide great results […] Written by Ankit May 29, 2025June 3, 2025
Marketing How to distribute your content effectively Content marketing, whether in the form of short videos or blogs, has been at the core of marketing for most businesses. It is not only effective but also cost-effective compared to alternatives such as performance marketing. While content marketing in general has many advantages, the primary issue here is distribution. Whether your content is in […] Written by Ankit April 10, 2025April 13, 2025
Marketing Not running an offer this Black Friday or Christmas? Here’s what to do Occasions such as Black Friday, Cyber Monday, and Christmas are always associated with sales and discounts in the world of shopping. In fact, thousands of people make their major purchases exclusively during these times, and not seeing any discounts might cause disappointment. If you are a business that’s planning not to offer discounts this festive season, this blog […] Written by Ankit October 24, 2024November 14, 2024
Email Marketing Marketing Email marketing best practices [updated February 2025] Email marketing has been at the centre of marketing and growth for businesses of all types and sizes for many years, but many have failed to implement it properly and are missing out on big opportunities. That’s typically because businesses and people don’t always follow email marketing best practices. Read this blog before you hit […] Written by Ankit July 24, 2024February 10, 2025
Marketing A step-by-step guide to a successful book launch Having a proper marketing plan is the key to any successful book launch event. Not only does this increase the chances of the book being a success, it also brings clarity to how you’ll get your target audiences excited about the book in advance. In this blog, we’ll walk you through the entire process of […] Written by Ankit July 19, 2024July 23, 2024
Email Marketing Marketing Why an email newsletter is essential for personal branding In today’s age, everyone wants to build a personal brand, and it’s more than just a buzzword. It’s a necessity for anyone looking to stand out in their field, whether they’re a freelancer, entrepreneur, or professional. The starting point for everyone looking to build a personal brand is to start by being active on any […] Written by Ankit June 5, 2024July 24, 2024
