Email Marketing The link between email marketing & content marketing Email and content marketing are two essential pillars of a successful digital marketing strategy. Content marketing involves creating and sharing valuable and relevant content to attract and retain a clearly defined audience. On the other hand, email marketing involves using email to communicate with your audience, promote your products or services, and build a loyal […] Written by Emily October 15, 2022July 31, 2023
Email Marketing How CTAs impact your email campaigns Calls-to-action (CTAs) are an essential part of email marketing campaigns. They are the primary way to encourage your audience to engage with your brand and act. CTAs can be used to drive traffic to your website, encourage subscribers to make a purchase, or promote a new product or service. Here are some ways in which […] Written by Emily October 14, 2022July 23, 2024
Email Marketing What tone of voice should I be using in my emails? The tone of voice in your emails is crucial for engaging and connecting with your audience. It can help convey your brand’s personality, build trust, and establish a connection with your audience. Here are some factors to consider when deciding on the tone of voice for your emails: What is the brand identity and purpose? […] Written by Emily October 13, 2022April 21, 2023
Email Marketing Why is it important to set up email tracking? Email is an essential communication tool in the modern world, with billions of emails sent and received every day. It is used for various purposes, from personal communication and business communications to marketing and sales. With the increasing use of email, it has become necessary to track email performance and effectiveness. This is where email […] Written by Emily October 10, 2022July 31, 2023
Email Marketing 15 action words to test in subject lines There’s sure to be a high number of unread emails in your inbox, and your subscribers are no exception. The words you use in your subject lines really matter to increase the chances of someone clicking on that email and seeing what you have to say. Here are 15 action words you should be incorporating […] Written by Emily October 9, 2022April 21, 2023
Email Marketing What are the best colours to use in email marketing? With the increasing number of emails being sent every day, it can be difficult for brands to stand out in inboxes. One way to grab the attention of subscribers is through the use of colours in email marketing. But what are the best colours to use for maximum impact? Colourful marketing campaigns Firstly, it’s important […] Written by Emily October 8, 2022July 31, 2023
Email Marketing Emojis in email subject lines: yay or nay? In today’s digital age, it’s essential to communicate effectively with your audience, especially when it comes to email marketing. You want to ensure your audience are receiving and enjoying the content you’re putting out into the world. One way to make your emails stand out is by using emojis in the subject line. But the […] Written by Emily October 7, 2022April 21, 2023
Email Marketing 5 ways to revive outdated email marketing campaigns Email marketing has been around for quite some time, and while it is still a valuable tool in the digital marketing landscape, many businesses struggle to keep their campaigns relevant and effective. If you find yourself in this situation, fear not – there are several ways you can revive outdated email marketing campaigns and re-engage […] Written by Emily October 6, 2022April 21, 2023
Email Marketing How iOS updates impact email marketing A recent iOS update brought Mail Privacy Protection to Apple phone users, which might affect how email marketers operate moving forward. Here are some of the features email professionals should be aware of and how they affect email marketing campaigns. Open Rate and IP Data Collection The new feature has undoubtedly had an immediate impact […] Written by Emily October 5, 2022April 21, 2023
Email Marketing What are triggered emails? Triggered emails, also known as behavioural or event-driven emails, are automated messages that are sent to a recipient based on specific actions or events that they take. These emails can range from simple welcome messages to complex abandoned cart reminders, and they are a powerful tool for marketers looking to improve engagement, customer retention, and […] Written by Emily October 3, 2022April 21, 2023
