With the increasing number of emails being sent every day, it can be difficult for brands to stand out in inboxes. One way to grab the attention of subscribers is through the use of colours in email marketing. But what are the best colours to use for maximum impact?
Colourful marketing campaigns
Firstly, it’s important to note that the best colours for marketing emails can vary depending on your brand, audience and the message you’re trying to convey. However, there are some general guidelines that can help you choose the right colours for your emails.
Blue: Blue is a popular choice for email marketing as it is associated with trust, security and professionalism. According to a study by HubSpot, blue was the most popular colour choice with men and women, and it signifies dependability. It’s a calming colour, which can help to create a sense of reliability and comfort for subscribers.
Green: Green is another shade often used in email marketing as it is associated with growth, health and nature. It’s versatile and can be used to promote anything from eco-friendly products to financial services.
Yellow: If you want to grab attention and create a sense of urgency, yellow is the best colour to choose. It’s often used to promote sales or limited time offers. But it’s important to use yellow sparingly as too much of it can be overwhelming or even hard to read for some people.
Red: Red is a bold and powerful colour that can be used to create a sense of urgency or passion, and similarly is often used to promote sales, as well as to draw attention to important information or calls to action.
Orange: A warm and energetic colour, orange can be used to create a sense of enthusiasm or fun. It’s often used to promote events or activities and can be effective at grabbing attention without being too overwhelming.
Purple: To convey luxury, purple is a rich colour that can be used to create a sense of sophistication or creativity. It’s often used to promote high-end products or services and can be effective at creating a sense of exclusivity.
How and when to use colour
There are a few ways to ensure you’re using colour creatively and for maximum impact in your emails.
1. Don’t overdo it
Firstly, don’t overdo it – the more colours you use, the less impactful they’ll be and your emails will simply look confusing. Consider the contrast between the background, images and text colours so your email is easy to read and grabs attention for the right reasons.
2. Keep colours balanced
You also want to ensure the colours you use are balanced, which is easier if you choose just one or two key colours, so they really pop in the design. A popular way to do this, for example, is to use your chosen colours for the background of call-to-action buttons to make them stand out.
3. Consider the emotional response
Lastly, consider the emotional response you want to evoke. For example, using red to promote a sale can create a sense of urgency or excitement, but using red for a newsletter about a serious topic may not be appropriate.
The best colours for marketing emails vary depending on the message you’re trying to convey and your brand image. You want to consider the type of emotional response you’re trying to elicit from your audience as well as how the colour palette will work with your text and images.