Email Marketing Kit (formerly ConvertKit) price hike Kit, which was formerly called ConvertKit, recently announced a price hike, and for many, it can be a significant amount. Let’s quickly go through the changes and see how this affects you and your email marketing journey. Kit price hike 2025 So the recent price hike mostly affects users who have a list size of […] Written by Ankit September 9, 2025September 10, 2025
Email Marketing MailerLite pricing update (free tier limits updated) MailerLite has long been a favourite email marketing tool because of its low prices and generous free plan. However, in 2025, this has changed, and many people are already feeling the impact. Previously, MailerLite’s free plan allowed up to 1,000 subscribers and 12,000 emails each month. Now, the free plan only lets you have 500 […] Written by Ankit September 4, 2025September 5, 2025
Email Marketing The best email marketing tool for non-profits If you subscribe to multiple email newsletters from non-profit organisations, you will notice that most of them still use simple text emails, sent either through mail-merge or by adding all recipients to BCC. This is partly because they do not know about email marketing tools, and also because most of these tools are very expensive. […] Written by Ankit August 6, 2025September 4, 2025
Email Marketing Best practices for a reactivation email campaign Customers often forget about a brand, or subscribers lose track of a newsletter if they haven’t interacted with them for a while. This happens a lot in today’s busy world full of distractions and many brands trying to catch their eye. There’s a saying, “Out of sight, out of mind.” If a brand isn’t regularly […] Written by Ankit July 26, 2025September 4, 2025
Email Marketing Email marketing strategy for restaurants While most people think that email marketing is mostly meant for internet-based businesses, like SaaS and e-commerce, the fact is that almost every business can benefit from email marketing. Email marketing has a proven track record with one of the highest ROIs. This is why even offline businesses like KFC and Dunkin’ Donuts still use […] Written by Ankit July 10, 2025July 15, 2025
Email Marketing Mail merge vs email marketing campaigns Many businesses that want to start with email marketing but aren’t familiar with marketing campaigns or with tools like EmailOctopus often begin by bulk mailing email addresses by placing them in BCC. While this is not the correct way to send bulk emails, it occasionally works. The more mature way to send bulk marketing emails […] Written by Ankit June 12, 2025June 18, 2025
Email Marketing Grow your Etsy shop with email marketing If you own an Etsy shop, you may have experienced the challenge of limited features for engaging with past customers and encouraging repeat purchases. This is a frequent issue discussed within the Etsy seller community, and the solution here is to build an audience. While there are several ways to achieve this, like having an […] Written by Ankit June 5, 2025June 18, 2025
Email Marketing How to use videos in email marketing Interactive elements like videos are always more eye-catching than static images or plain text. Moreover, videos have already shown their value to marketers by delivering strong ROI and promoting growth; as a result, they are now an integral part of the most marketing channels. While adding videos to emails can be tricky, there are now […] Written by Ankit May 22, 2025May 30, 2025
Email Marketing Email deliverability audit A test by EmailToolTester found that one in six emails never made it to users’ inboxes. This means that around ~16% of emails go to waste due to various deliverability issues. Even though this number might look small to some, it can have a significant effect on your ROI. This why doing an email deliverability […] Written by Ankit May 15, 2025May 29, 2025
Email Marketing Email marketing audit [guide + step] Email marketing is a powerful tool to engage, nurture, and convert prospects. To maintain a high ROI in your email marketing campaigns, it’s important to continuously audit and analyse your email marketing strategy. What is an email marketing audit An email marketing audit is a step-by-step process of reviewing your email marketing procedures and strategy […] Written by Ankit May 8, 2025May 12, 2025
