Email Marketing Email blacklist: what it is and how to stay away According to Statista, approximately 45% of all email in 2023 was considered spam, and this number was as high as 80% in 2011. This number is the reason email blacklists exist. Not only do blacklists help reduce spam emails, but they also serve as a powerful tool in protecting users from phishing attacks and other malicious […] Written by Ankit May 1, 2025May 5, 2025
Email Marketing Outlook’s new requirements for high‐volume senders [2025] On April 2nd, 2025 Outlook announced a new set of rules for high-volume email senders (domains through which more than 5,000 emails are sent daily). This is being done by Outlook to protect its users and reduce spam emails. So if you are a high-volume sender and send email to Outlook (email addresses belonging to hotmail.com, live.com, outlook.com), […] Written by Ankit April 24, 2025April 27, 2025
Email Marketing How to use social proof in email marketing It’s 2025 and every other business is either online or is trying to get online soon and with all this competition, it’s becoming even more important to stand out. While you might try to do many things to stay ahead of this competition, the only thing that will benefit you the most is validation from […] Written by Ankit April 17, 2025April 21, 2025
Email Marketing Mailchimp update [no more automated email on free plan] If you are still using Mailchimp, you must have received an email from them saying, “We’re discontinuing our Classic Automation Builder on June 1, 2025.” At first, this might just look like a product update email, but if you read it carefully, you’ll understand that this is being done to stop free users from using email […] Written by Ankit April 3, 2025April 4, 2025
Email Marketing Email automation scenarios to boost your marketing strategy When it comes to email marketing, most people think of newsletters or those fancy marketing emails. However, the real strength of email marketing lies in automation. It’s a cost-effective way to keep your subscribers engaged, increase sales, and grow your business. Benefits of email automation Email automation is more than just a feature that allows […] Written by Ankit March 25, 2025March 31, 2025
Email Marketing Dark mode email design tips Dark mode is a popular feature adopted by many email clients and has become an important consideration for email marketers when designing their email campaigns. Dark mode is a display setting that uses a darker colour palette to reduce eye strain and improve readability in low-light environments. It is particularly popular on mobile devices and […] Written by Ankit March 18, 2025March 19, 2025
Email Marketing Mailchimp alternative for nonprofits For nonprofits, email is one of the most effective communication channels for building relationships with supporters and connecting with donors. With email, you can share your story with the people who support your mission while spreading your mission to a wider audience. But in order for nonprofits to achieve their goals with email, they need […] Written by Weronika Wisz March 14, 2025March 17, 2025
Email Marketing ESP migration guide Email marketing is essential for most businesses. Moving email platforms can be difficult because it’s not often done and there aren’t any automated ways to do it. While this can be a tricky process, it is not impossible. The key is to create and follow a migration checklist to ensure every step is completed, reducing […] Written by Ankit March 5, 2025March 12, 2025
Email Marketing How to do email marketing on a budget Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into […] Written by Ankit February 26, 2025March 11, 2025
Email Marketing Klaviyo price hike Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are […] Written by Ankit January 24, 2025February 3, 2025
