Email Marketing The impact preheaders have on open rates Email marketing has been a popular digital marketing strategy for years, and it remains an effective way to engage with customers and promote a business. However, with the number of emails being sent each day rising, it can be challenging to get your message noticed. This is where preheaders come in. A preheader is a […] Written by Emily October 18, 2022April 21, 2023
Email Marketing 6 ways to build your email list organically Building an email list is a crucial aspect of email marketing, enabling businesses to connect with their audience, build relationships, and promote their products or services. A robust email list allows you to communicate with your subscribers directly, delivering relevant and personalised content that is tailored to their interests and preferences. However, organising an email […] Written by Emily October 17, 2022April 21, 2023
Email Marketing How to prove the value of email marketing Email marketing is a powerful tool for reaching and engaging with your audience, but it can be challenging to prove its value and ROI to stakeholders. Here are some ways to demonstrate the value of email marketing to your team or company: Track key metrics One of the most effective ways to demonstrate the value […] Written by Emily October 16, 2022July 31, 2023
Email Marketing The link between email marketing & content marketing Email and content marketing are two essential pillars of a successful digital marketing strategy. Content marketing involves creating and sharing valuable and relevant content to attract and retain a clearly defined audience. On the other hand, email marketing involves using email to communicate with your audience, promote your products or services, and build a loyal […] Written by Emily October 15, 2022July 31, 2023
Email Marketing How CTAs impact your email campaigns Calls-to-action (CTAs) are an essential part of email marketing campaigns. They are the primary way to encourage your audience to engage with your brand and act. CTAs can be used to drive traffic to your website, encourage subscribers to make a purchase, or promote a new product or service. Here are some ways in which […] Written by Emily October 14, 2022July 23, 2024
Email Marketing What tone of voice should I be using in my emails? The tone of voice in your emails is crucial for engaging and connecting with your audience. It can help convey your brand’s personality, build trust, and establish a connection with your audience. Here are some factors to consider when deciding on the tone of voice for your emails: What is the brand identity and purpose? […] Written by Emily October 13, 2022April 21, 2023
Marketing How to ensure accessibility in content marketing Content marketing is an effective way to reach and engage with your target audience. However, it’s important to ensure that your content is accessible to everyone, including people with disabilities. Accessibility in content marketing refers to designing content that is easy to understand and use by people with various disabilities, such as visual, auditory, cognitive, […] Written by Emily October 12, 2022April 21, 2023
Email Marketing Do I need to think about dark mode when designing emails? Dark mode is a popular feature adopted by many email clients and has become an important consideration for email marketers when designing their email campaigns. Dark mode is a display setting that uses a darker colour palette to reduce eye strain and improve readability in low-light environments. It is particularly popular on mobile devices and […] Written by Emily October 11, 2022April 21, 2023
Email Marketing Why is it important to set up email tracking? Email is an essential communication tool in the modern world, with billions of emails sent and received every day. It is used for various purposes, from personal communication and business communications to marketing and sales. With the increasing use of email, it has become necessary to track email performance and effectiveness. This is where email […] Written by Emily October 10, 2022July 31, 2023
Email Marketing 15 action words to test in subject lines There’s sure to be a high number of unread emails in your inbox, and your subscribers are no exception. The words you use in your subject lines really matter to increase the chances of someone clicking on that email and seeing what you have to say. Here are 15 action words you should be incorporating […] Written by Emily October 9, 2022April 21, 2023
