1. Email Marketing

Mailchimp is shutting down TinyLetter—here’s an alternative

TinyLetter used to be a free newsletter service that was run by Mailchimp which they had acquired in 2011, only a year after it was founded by Phil Kaplan. TinyLetter was great for many years with a large fanbase down to its free plan and ease of use. But now, it’s coming to an end.

On 30th November 2023, The Verge reported that Mailchimp would be discontinuing TinyLetter on 29th February 2024, which has left many users stranded due to such short notice and difficulties in finding a similar tool.

TinyLetter shutting down
Credit: Maximiliano Firtman (Twitter)

Why is Mailchimp shutting down TinyLetter?

Even though the news of TinyLetter being discontinued came as a surprise to its users, but most people in the industry already saw it coming.

Mailchimp has made a number of price increases lately and also shrinking down their free plan to something that’s impractical to use in a real-world scenario. That approach has been even more aggressive since its acquisition by Intuit in 2021. The decision to close TinyLetter is a step in the same direction.

All these changes have not just affect TinyLetter’s users; but have also left a dent in the pockets of existing Mailchimp customers with the pricing changes that we’ve covered in previous months.

What’s the solution?

The only option right now is to migrate to a different email marketing tool. TinyLetter will not exist anymore in February. The issue for TinyLetter users though, is that most email marketing platforms have a limited free plan and get incredibly expensive once you’re above 1,000 subscribers or so. That’s where EmailOctopus may be able to help. Like TinyLetter we’ve focussed on making a lovable marketing platform, which is easy to use.

And what’s even better? If you have fewer than than 2,500 subscribers you can use EmailOctopus for completely free, and as you scale our affordable paid plans start at only $8/month.

You can import your contacts straight into EmailOctopus as a CSV. If you’d like to retain your past emails from TinyLetter then you’ll need to download and store them to a Google Drive or similar before they terminate your account on 29th February 2024.

About EmailOctopus—the best alternative to TinyLetter

EmailOctopus is an easy-to-use and affordable email marketing tool that been used by more than 76,000 companies and organisations for their email marketing and newsletter needs.

EmailOctopus Landing Page
EmailOctopus Landing Page

While the EmailOctopus does offer a fair few more features compared to TinyLetter, its interface and will feel familiar, with some additional features such as email automations and third-party integrations which will allow you to do more.

The top features of EmailOctopus:

  1. A simple-to-use drag and drop email editor
  2. Automation sequences, ideal for onboarding
  3. Landing page builder
  4. Embeddable and pop-up forms
  5. Zapier integrations
  6. Friendly live chat support
  7. A complete custom HTML email editor

EmailOctopus comes with a free plan which allows you to send 10,000 emails to 2,500 subscribers for free.

The Pro plan for 5,000 subscribers will cost you $24/month which comes with a few additional features.


There’s no denying that TinyLetter was a great, simple, service which supported newsletter creators for years. However, now that service is being discontinued, we’d like to help anyone who needs to migrate to EmailOctopus.

We are free for up to 2,500 subscribers and would really love to have all ex-TinyLetter authors and writers onboard. You can create a free account to get started right away, and do use our live chat feature if you have any questions.

Comments to: Mailchimp is shutting down TinyLetter—here’s an alternative

Your email address will not be published. Required fields are marked *