Email Marketing How to do email marketing on a budget Although email marketing is more cost-effective than other channels, such as performance marketing, it can still be expensive for those just starting on a limited budget. The good news is that email marketing can be done with a very small budget, and in this article, you’ll learn how. Importance of email marketing Before getting into […] Written by Ankit February 26, 2025March 11, 2025
Customer Case Studies Customer feature: WiseOceans WiseOceans is on a mission to inspire ocean conservation through education, community engagement, and hands-on science. What started as a simple idea – helping people find careers in marine conservation – has grown into a global organisation running education programmes, conservation projects, and more. We spoke with Toni from WiseOceans to learn how they bring […] Written by Magdalena Ochnio February 7, 2025February 12, 2025
Email Marketing Klaviyo price hike Klaviyo recently announced an automatic upgrade or downgrade for customers based on their “Active profiles” of subscribers. Some customers are pushed onto a bigger plan even though their list size stays the same, resulting in a big price bump. What’s “Active profiles”? An active profile in Klaviyo, is any profile/contact that can be emailed. There are […] Written by Ankit January 24, 2025February 3, 2025
Email Marketing How to use GIFs in emails Whether it’s iMessage, Slack, or Twitter, GIFs are everywhere. They’ve evolved into a unique way to express feelings without words. Many businesses have also started using them in their marketing emails to express emotions and add personality. But before you start delighting your contacts with dancing cats, let’s discuss the do’s, don’ts, and best practices […] Written by Ankit December 9, 2024December 9, 2024
Email Marketing Email design trends in 2025 Email marketing continues to offer the highest return on investment (ROI) compared to any other marketing channel, making it an essential tool for businesses. A critical component of a successful email marketing campaign is good design, which significantly influences its overall performance. In addition to this, email design trends are constantly evolving, much like fashion, […] Written by Ankit December 8, 2024December 9, 2024
Email Marketing Email Marketing Trends 2025 In 2025, email marketing will still be a primary marketing channel for many brands because it has the best return on investment (ROI), however we’ll see several chances as technology, market, and user preferences evolve. Email marketing trends There are over 4.2 billion email users worldwide, and that includes all your current and future customers. […] Written by Ankit December 4, 2024December 4, 2024
Customer Case Studies Customer feature: Alimo – how to do email marketing as an artist Alimo (both the name of the brand and the artist) was created to share creativity and help bring more happiness to the world. Born and raised in Oregon, Alimo draws inspiration from the ocean to the mountains focusing on people interacting with their everyday selves. His work can be seen with clients like Patagonia, Portland Trail Blazers, […] Written by Magdalena Ochnio November 27, 2024November 27, 2024
Email Marketing AWeber pricing update 2024-25 (subscription price increases by ~50-150%) AWeber is a 20+ year old email marketing tool that’s used by thousands of businesses. Any changes to the platform impacts all the businesses that depend on AWeber for email marketing. AWeber recently sent an email update to some customers stating that subscription prices for grandfathered customers will increase beginning December 15, 2024. This means […] Written by Ankit November 12, 2024November 13, 2024
Customer Case Studies Customer feature: They Might Be Giants They Might Be Giants‘ invitation to sign up to their mailing list is one of the most engaging ones out there: Why join a mailing list? Well, there are a few good reasons to join ours. They Might Be Giants’ mailing list has been in service for almost 20 years and currently serves over 125,000 […] Written by Magdalena Ochnio October 25, 2024October 25, 2024
Marketing Not running an offer this Black Friday or Christmas? Here’s what to do Occasions such as Black Friday, Cyber Monday, and Christmas are always associated with sales and discounts in the world of shopping. In fact, thousands of people make their major purchases exclusively during these times, and not seeing any discounts might cause disappointment. If you are a business that’s planning not to offer discounts this festive season, this blog […] Written by Ankit October 24, 2024November 14, 2024
