Product Updates Meet Contacts: the new way to view your audience We’re making a small change that’ll make a big difference to how you manage your subscribers. In July, we’re beginning rolling out a change to EmailOctopus where the Lists screen, within the dashboard, is replaced with a new Contacts page. This change isn’t just about a new name, it’s about making the platform simpler and […] Written by Tom Evans July 3, 2025July 7, 2025
Email Marketing Reactivation email campaign Customers often forget about a brand, or subscribers lose track of a newsletter if they haven’t interacted with them for a while. This happens a lot in today’s busy world full of distractions and many brands trying to catch their eye. There’s a saying, “Out of sight, out of mind.” If a brand isn’t regularly […] Written by Ankit June 27, 2025July 4, 2025
Marketing Retention marketing, it uses & implementation guide All businesses want to have both new and repeat users, but acquiring new users is hard and always has an acquisition cost. On the other hand, marketing and selling to repeat users is much easier as they already have an established relationship with the business, leading to lower costs and higher conversion rates. Retention marketing […] Written by Ankit June 20, 2025July 4, 2025
Email Marketing Mail merge vs email marketing campaigns Many businesses that want to start with email marketing but aren’t familiar with marketing campaigns or with tools like EmailOctopus often begin by bulk mailing email addresses by placing them in BCC. While this is not the correct way to send bulk emails, it occasionally works. The more mature way to send bulk marketing emails […] Written by Ankit June 12, 2025June 18, 2025
Email Marketing Grow your Etsy shop with email marketing If you own an Etsy shop, you may have experienced the challenge of limited features for engaging with past customers and encouraging repeat purchases. This is a frequent issue discussed within the Etsy seller community, and the solution here is to build an audience. While there are several ways to achieve this, like having an […] Written by Ankit June 5, 2025June 18, 2025
Marketing Email vs SMS marketing – which is the better choice? As a marketer, it’s your job to analyse all marketing channels and find out what works best for your business in terms of results and ROI. While channels like content marketing, SEO, social media, and performance marketing take the top places, there are also channels like email and SMS marketing that can provide great results […] Written by Ankit May 29, 2025June 3, 2025
Customer Case Studies Customer feature: American Youth Soccer Organization (AYSO) – connecting a community through email AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver quality youth soccer programmes in a fun, family-oriented environment, AYSO’s impact goes far beyond the pitch. In January 2025, devastating wildfires swept through Los Angeles, […] Written by Magdalena Ochnio May 27, 2025May 28, 2025
Email Marketing How to use videos in email marketing Interactive elements like videos are always more eye-catching than static images or plain text. Moreover, videos have already shown their value to marketers by delivering strong ROI and promoting growth; as a result, they are now an integral part of the most marketing channels. While adding videos to emails can be tricky, there are now […] Written by Ankit May 22, 2025May 30, 2025
Email Marketing Email deliverability audit A test by EmailToolTester found that one in six emails never made it to users’ inboxes. This means that around ~16% of emails go to waste due to various deliverability issues. Even though this number might look small to some, it can have a significant effect on your ROI. This why doing an email deliverability […] Written by Ankit May 15, 2025May 29, 2025
Email Marketing Email marketing audit [guide + step] Email marketing is a powerful tool to engage, nurture, and convert prospects. To maintain a high ROI in your email marketing campaigns, it’s important to continuously audit and analyse your email marketing strategy. What is an email marketing audit An email marketing audit is a step-by-step process of reviewing your email marketing procedures and strategy […] Written by Ankit May 8, 2025May 12, 2025
