Kit, which was formerly called ConvertKit, recently announced a price hike, and for many, it can be a significant amount. Let’s quickly go through the changes and see how this affects you and your email marketing journey.
Kit price hike 2025
So the recent price hike mostly affects users who have a list size of 20,000 subscribers or less, as the pricing for plans with a higher subscriber limit remains the same.
Kit’s new plan has a ~$10-20/month price increase, which is a bit steep, as it’s almost a 35% price hike for their entry-level plans. It for sure is going to hit many small creators and businesses who are working on a tight budget.
| Subscribers | Current Plan | Old Plan |
|---|---|---|
| 1000 | $39/month | $29/month |
| 3000 | $59/month | $49/month |
| 5000 | $79/month | $89/month |
| 10000 | $139/month | $119/month |
| 15000 | $169/month | $149/month |
| 20000 | $189/month | $179/month |
Note: The $10–20/month price increase applies to the Creator plan (Kit’s basic plan). The price increase for the Creator Pro plan is even higher.
How it affects you
The new price now applies to everyone who signed up after 8 September 2025. If you already had an account before then, the new price will start with your first bill after 15 October 2025.
Even though most price increases are necessary, companies should also remember that people need time to process these changes. In this case, existing users have been given just 38 days to decide whether they will accept the new price or hastily switch to a more affordable email marketing tool.
Kit alternative with better pricing plans
There are many email marketing tools that can replace Kit, but only a few are both reliable and affordable. So if you are someone who’s affected by this price hike and looking to migrate, then EmailOctopus will mostly likely be the right choice.
It offers all the essential features you need in an email marketing tool, while still being an affordable option.
| Subscribers | EmailOctopus Pricing | Kit Pricing |
|---|---|---|
| 500 | $9/month | $39/month |
| 1,000 | $12/month | $39/month |
| 5,000 | $28/month | $79/month |
| 10,000 | $40/month | $139/month |
EmailOctopus review
EmailOctopus is a budget-friendly email marketing tool that helps you achieve your marketing goals without spending a lot. Its main focus is to make email marketing simple and affordable.
With all the basic features you need, EmailOctopus lets you create and manage email campaigns in just a few minutes. It’s designed to be easy to use, but still offers many options for advanced users.
With EmailOctopus, you can design attractive, mobile-friendly emails, organise your contact lists, and track how well your campaigns are doing. You can also connect EmailOctopus to other popular apps, making it a flexible option.
In short, EmailOctopus is a good choice for businesses that want to run email campaigns easily. It’s user-friendly and has plenty of features, making it suitable for businesses of any size.
Key features of EmailOctopus:
- Drag-and-drop email editor
- Email automation
- Landing page builder
- Signup forms
- Helpful customer support
Pricing: EmailOctopus has a free plan that lets you send 10,000 emails to up to 2,500 subscribers. The Pro plan for 2,500 subscribers costs $18 a month and includes extra features.
Conclusion
This is Kit’s first price increase in 12 years, and there may or may not be another price hike soon. However, it’s important to remember that Kit is already an expensive email marketing tool, and there are many other alternatives that offer the same features for just a fraction of cost.
Now you need to decide if you want to stay with Kit or switch to another provider like EmailOctopus, where you can save money and get great support with every plan while retaining all the essential features.
People reacted to this story.
Show comments Hide commentsThe article clearly explains the price hike and offers a solid alternative, but I feel the notice period for existing users is too short. Its frustrating to see such a sudden increase with barely 38 days to decide.
It’s extortion. Make your reputation on small, scrappy, entrepreneurs, then when you get enough business jack the price to force them off.