Email Marketing Email marketing regulations for every country It’s become incredibly important for businesses to pay close attention to how they manage personal information. Whether you send emails to recipients in other countries or not, it’s worth being aware of the email laws in other locations and how they impact your own strategy. Here are the current email marketing regulations for countries around […] Written by Emily January 1, 2023August 10, 2023
Email Marketing Easily collect feedback from your newsletter readers Collecting feedback on your newsletter is one of the most important steps to make sure that you are providing value to your readers and know what their thoughts are about the content you share. Knowing how to effectively gather feedback can be tricky, but there are some great strategies you can use to make sure […] Written by Ankit December 29, 2022April 6, 2023
Email Marketing Improve your newsletter sign-up conversion rate We have seen exponential growth in newsletters and email marketing happen in the past couple of years, and there’s no sign of stopping. That is great, but have you noticed that the number of people signing up for your newsletter is way lesser than the number of people visiting the page with the sign-up form […] Written by Ankit December 15, 2022August 4, 2023
Email Marketing 7 email marketing flows to set up right now In the world of digital marketing, it is essential to leverage automation to streamline communication and create personalised experiences, and one effective way to achieve this is by setting up email marketing flows. Here are seven flows to consider introducing into your email strategy. Welcome series First impressions matter, and a well-crafted welcome series can […] Written by Emily November 8, 2022August 14, 2023
Email Marketing Differences between B2B vs B2C email marketing Email marketing is an essential part of any business’s marketing strategy. However, there are significant differences between B2B (business-to-business) and B2C (business-to-consumer) email marketing that companies need to be aware of. Here, we will explore the differences between B2B and B2C email marketing and how businesses can tailor their email marketing strategies accordingly. Audience and […] Written by Emily November 5, 2022August 10, 2023
Email Marketing Why are my emails not converting on mobile? [with solutions] Email marketing is a powerful tool that benefits businesses of all shapes and sizes. However, if your emails are not converting on mobile devices, it’s time to take a step back and evaluate your strategy. Mobile devices are now the primary way that people access their email, with over 60% of email opens occurring on […] Written by Emily November 3, 2022July 31, 2023
Email Marketing What’s the best email length? [best practices] Much has been said about the content of email campaigns to increase engagement and conversions, but how much do we pay attention to the length of the emails we’re sending out to customers? There are actually best practices we should be following for a successful email campaign. What’s so important about email length? If you […] Written by Emily November 2, 2022May 31, 2023
Email Marketing What’s the difference between cold emails & email marketing? Both ‘cold emails’ and ‘email marketing’ are terms that are frequently used in the realm of digital marketing, but they aren’t interchangeable. So, what sets them apart? Let’s dive in and find out. So, what exactly is a cold email? A cold email is a type of business email sent to a recipient without prior […] Written by Emily October 30, 2022August 3, 2023
Email Marketing 7 areas of email marketing that often get overlooked Email marketing is a powerful tool for brands of all sizes, serving as a direct line of communication between the business and the customer. However, like any marketing strategy, it can be complex, and certain elements often get overlooked. Here are seven of those areas that deserve more attention in your email marketing strategy. 1. […] Written by Emily October 29, 2022May 31, 2023
Email Marketing Everything you need to know about email blocklists Have you ever wondered why some of your legitimate emails end up in the spam folder or never reach their destination? The culprit might be email blocklists. Email blocklists can have a significant impact on your email marketing campaigns and your overall sender reputation. In this blog post, we’ll discuss everything you need to know […] Written by Emily October 28, 2022July 31, 2023
