Email Marketing Mailchimp pricing update 2023 – the details behind it Mailchimp is one of the oldest and most popular email marketing tools. They’re also famous for their pioneering ‘freemium’ plan, the free plan which allowed those new to email marketing to get set up for free – that was until it was severely restricted earlier this month. It was great while it lasted. Mailchimp quick […] Written by Ankit February 16, 2023February 2, 2024
Email Marketing Email marketing for e-commerce [why and how to use it] Email is one of the most widely used marketing channels in the e-commerce space. Email campaigns effectively encourage your past customer or newsletter subscribers to visit your website to buy something. An affordable and effective way to increase repeat purchases. Emails also allow you to customise and precisely target your messages based on the user […] Written by Ankit February 11, 2023August 4, 2023
Email Marketing 12 best email marketing tools to know about With several billion email accounts worldwide and around 235 billion emails sent per day, email marketing is still one of the best marketing tools. A good email marketing campaign can get you the attention of millions of people. Furthermore, according to Litmus, email marketing has the highest return on investment. For every $1 marketers spend […] Written by Ankit January 12, 2023February 2, 2024
Email Marketing How do GDPR rules affect email marketing? With the implementation of General Data Protection Regulations (GDPR), email marketers face challenges and responsibilities when it comes to handling personal information. This guide explores the impact of GDPR rules on email marketing and provides insights into how businesses can adapt their strategies to comply with these email marketing regulations, while maintaining effective communication with […] Written by Emily January 11, 2023August 10, 2023
Email Marketing CAN-SPAM Act: What international marketers need to know The rules that govern email marketing, especially those crossing international borders, are intricate. One such essential regulation is the CAN-SPAM Act from the United States. So, why should international marketers take heed of this particular legislation? Let’s delve into the details. What is the CAN-SPAM Act? The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and […] Written by Emily January 10, 2023August 10, 2023
Email Marketing How to make opting out simple & accessible Whether it’s from your emails, newsletters, or online advertisements, giving people a say in what content they receive can go a long way towards fostering trust and goodwill. This is where the choice to opt-out comes into play. What is an opt-out? “Opt-out” refers to an action that allows individuals to choose not to participate […] Written by Emily January 9, 2023August 14, 2023
Email Marketing What is considered personal information? As we delve into the digital age, the use of personal data has drawn concern, questioning the thin line between intrusive marketing and respecting privacy. This is why understanding the concept of personal information, especially within the context of email marketing, is of paramount importance. This guide discusses what constitutes personal information, its role in […] Written by Emily January 8, 2023August 10, 2023
Email Marketing Email marketing regulations for India [2023] Understanding the email marketing regulations active in the country you’re working in will save you some costly consequences. Currently, there is no set legislation in place regarding data protection and email marketing in India. While a draft bill was created in 2018, referred to as the Personal Data Protection Bill (PDPB), the passing of the […] Written by Emily January 6, 2023August 10, 2023
Email Marketing Email marketing regulations for Brazil [2023] The Lei Geral de Proteção de Dados Pessoais (LGPD), Brazil’s General Data Protection Law, came into effect in September 2020, after several delays caused by the Coronavirus pandemic. This legislation aims to protect the privacy and rights of individuals by regulating the collection and processing of personal data. In this blog, we’ll explore the key […] Written by Emily January 6, 2023August 10, 2023
Email Marketing Email marketing regulations for Canada [2023] When it comes to reaching Canadian residents, compliance with the Canadian Anti-Spam Law (CASL) is essential. Since its implementation in 2014, CASL has regulated email marketing practices, and businesses have to adhere to these guidelines to avoid penalties. These are the requirements of the CASL and how businesses can ensure compliance when carrying out email […] Written by Emily January 6, 2023August 10, 2023
