Email Marketing 7 email marketing flows to set up right now In the world of digital marketing, it is essential to leverage automation to streamline communication and create personalised experiences, and one effective way to achieve this is by setting up email marketing flows. Here are seven flows to consider introducing into your email strategy. Welcome series First impressions matter, and a well-crafted welcome series can […] Written by Emily November 8, 2022August 14, 2023
Email Marketing Differences between B2B vs B2C email marketing Email marketing is an essential part of any business’s marketing strategy. However, there are significant differences between B2B (business-to-business) and B2C (business-to-consumer) email marketing that companies need to be aware of. Here, we will explore the differences between B2B and B2C email marketing and how businesses can tailor their email marketing strategies accordingly. Audience and […] Written by Emily November 5, 2022August 10, 2023
Email Marketing Why are my emails not converting on mobile? [with solutions] Email marketing is a powerful tool that benefits businesses of all shapes and sizes. However, if your emails are not converting on mobile devices, it’s time to take a step back and evaluate your strategy. Mobile devices are now the primary way that people access their email, with over 60% of email opens occurring on […] Written by Emily November 3, 2022July 31, 2023
Email Marketing What’s the best email length? [best practices] Much has been said about the content of email campaigns to increase engagement and conversions, but how much do we pay attention to the length of the emails we’re sending out to customers? There are actually best practices we should be following for a successful email campaign. What’s so important about email length? If you […] Written by Emily November 2, 2022May 31, 2023
Email Marketing What’s the difference between cold emails & email marketing? Both ‘cold emails’ and ‘email marketing’ are terms that are frequently used in the realm of digital marketing, but they aren’t interchangeable. So, what sets them apart? Let’s dive in and find out. So, what exactly is a cold email? A cold email is a type of business email sent to a recipient without prior […] Written by Emily October 30, 2022August 3, 2023
Email Marketing 7 areas of email marketing that often get overlooked Email marketing is a powerful tool for brands of all sizes, serving as a direct line of communication between the business and the customer. However, like any marketing strategy, it can be complex, and certain elements often get overlooked. Here are seven of those areas that deserve more attention in your email marketing strategy. 1. […] Written by Emily October 29, 2022May 31, 2023
Email Marketing Everything you need to know about email blocklists Have you ever wondered why some of your legitimate emails end up in the spam folder or never reach their destination? The culprit might be email blocklists. Email blocklists can have a significant impact on your email marketing campaigns and your overall sender reputation. In this blog post, we’ll discuss everything you need to know […] Written by Emily October 28, 2022July 31, 2023
Email Marketing What font should I use in email marketing? When it comes to email marketing, the perfect font can make all the difference. A well-chosen font ensures readability and accessibility, sets the right tone, and helps convey your message effectively. With a plethora of fonts available, how do you pick the one that’s just right for your email campaigns? In this blog post, we’ll […] Written by Emily October 27, 2022May 30, 2023
Email Marketing How mail privacy protection (MPP) affects marketers With the rise of privacy concerns, technology companies have been working on ways to better protect users’ personal information. One of the recent updates that has caught the attention of marketers is Apple’s Mail Privacy Protection (MPP) feature. Launched as part of iOS 15, iPadOS 15, and macOS Monterey, MPP aims to safeguard users’ privacy […] Written by Emily October 26, 2022May 30, 2023
Email Marketing How cost-effective is email marketing? Email marketing has been an essential part of the digital marketing landscape for decades, standing the test of time amidst the rise of social media and other online marketing tactics. But in the era of ever-evolving technology, one question remains: how cost-effective is email marketing? The cost of email marketing To understand the cost-effectiveness of […] Written by Emily October 25, 2022May 30, 2023
