Email Marketing 8 proven ways to grow your email list from zero If there’s one piece of online real estate where you can have complete control over the communication with your audience—it’s email. Unlike social media platforms like Instagram and Twitter, your email contact list is yours to keep and nurture. If one day any of the major social platforms goes down, your following will too—but if […] Written by Eduard Klein August 16, 2021August 14, 2023
Email Marketing 4 ideas on how to use segmentation by campaign activity Segmentation is the practice of dividing your audience into groups based on shared characteristics. In marketing, consumers are often segmented based on demographics, such as age and gender, as well as geographic data, such as their location. But when it comes to email marketing, it’s also possible to segment your audience by their behaviour and send […] Written by Hollie Youlden August 9, 2021December 15, 2021
Email Marketing How to build an email list without a website – a beginner’s guide Let’s face it – websites are time-consuming. From the technical setup to the design, and the fresh content needed to satisfy Google’s search algorithms, the thought of having to create a website is a daunting task for many of us. Especially for those who are just starting out with their business or side hustle. But […] Written by Hollie Youlden August 3, 2021August 14, 2023
Email Marketing How to design the perfect referral email (and 7 great examples that really work) A referral program incentivizes current customers and brand advocates to refer your brand to their family and friends to get rewards. These rewards or incentives may range from discounts and coupons to freebies. Sometimes all we need is a nudge from our friends to try something new, and this is why referral programs work. Word-of-mouth […] Written by Raúl Galera July 28, 2021October 15, 2021
Email Marketing 5 examples of good newsletters to get you inspired Email marketing is key to your businesses’ success. You can use email marketing to help increase brand awareness, nurture relationships, and establish your niche authority. To achieve success, though, you need to know how to write engaging newsletters. That’s why in this guide we’re looking at five newsletters written by companies that know how to […] Written by Nick Chernets July 26, 2021August 23, 2021
Email Marketing How to use social proof in your email marketing campaigns Have you ever chosen to enter a restaurant full with customers over an empty one? The answer is most likely yes. The reason is that we look at the actions of others to determine the best steps to take – especially when there are multiple choices. So in this case, we assume that a restaurant […] Written by Marvellous Aham-adi July 21, 2021August 1, 2023
Email Marketing 6 emails every blogger should send to their email list When it comes to email marketing, getting people to subscribe to your list is just half the battle. You still have to find ways to get them to open, read, and act on your emails. This presents an endless cycle of challenges for bloggers, especially in today’s content-saturated world. So, what types of emails can […] Written by Ron Stefanski July 13, 2021August 2, 2023
Email Marketing 4 examples of email courses (and what to steal for your own) Sometimes we all need a little inspiration – a little guidance on how to do something we’re trying to achieve. And if you’re currently looking for inspiration on how to create an email course as an irresistible lead magnet to grow your audience, well, you’re in the right place. Because here we’re tearing down four […] Written by Hollie Youlden June 10, 2021August 1, 2023
Email Marketing How to create an email course as a lead magnet – a beginner’s guide Selling a product or service to someone who doesn’t know you or trust your brand is hard. And if you’re relying on paid advertising to do the job for you, it can also be really expensive. When a potential customer first visits your website, they’re looking for signs that your business is trustworthy and good […] Written by Hollie Youlden June 9, 2021August 1, 2023
Email Marketing How to optimise your lead capture strategy: a 6-step guide Whether you’re a blogger, ecommerce business owner, or B2B marketer, growing your email list is an important part of growing your business. Email marketing continues to be one of the most cost-effective ways of marketing your business, with an impressive ROI of $42 for every dollar spent on average. This can be even higher if […] Written by Alex Birkett May 25, 2021August 1, 2023
