Email Marketing How to write an effective editorial newsletter Email as an information and marketing medium has been around for decades. People use emails to make connections, inform others, and sell products or services. Since the first email blast was sent out in 1978 and generated $13 million for its sender, emails as a form of marketing have come a long way. Editorial newsletters, […] Written by Baidhurya Mani September 13, 2021August 9, 2023
Email Marketing The link between marketing psychology and winning email campaigns At its core, marketing is about connecting with people. It’s about understanding needs, fulfilling desires, and offering solutions that make life better. So, it’s no surprise that psychology – the study of the human mind and behaviour – plays a vital role in effective marketing. Understanding psychological principles can help marketers tap into their audiences’ […] Written by Emily September 1, 2021August 1, 2023
Email Marketing How to use online assessments to build an email list: a step-by-step guide If there’s one marketing channel you can use to achieve any business goal, email is it. Among other things, you can use email for: Lead generation Lead nurturing Driving sales Customer retention Customer service Brand awareness However, to successfully leverage email, you must build an email list of engaged subscribers. And one of the best […] Written by Stefan Debois September 1, 2021August 10, 2023
Email Marketing How to use user-generated content in your email marketing User-generated content (UGC) offers brands a great way to promote their products while building relationships with customers. Not only that, UGC has also been shown to boost conversion rates. Research from Yotpo shows that customers who view user-generated content before purchasing have a conversion rate of 5.6%, compared to just 2.1% for customers who did […] Written by Marvellous Aham-adi August 23, 2021October 22, 2024
Email Marketing How to grow your email list with pop-up forms Pop-up forms – you’re probably familiar with them. They’re the forms that show up on a website, usually darkening the page behind them and requiring you to either submit your details or close out of the form. This is no doubt what drives many people to claim that they hate pop-ups. But the fact is that […] Written by Hollie Youlden August 19, 2021September 14, 2021
Email Marketing 8 proven ways to grow your email list from zero If there’s one piece of online real estate where you can have complete control over the communication with your audience—it’s email. Unlike social media platforms like Instagram and Twitter, your email contact list is yours to keep and nurture. If one day any of the major social platforms goes down, your following will too—but if […] Written by Eduard Klein August 16, 2021August 14, 2023
Email Marketing 4 ideas on how to use segmentation by campaign activity Segmentation is the practice of dividing your audience into groups based on shared characteristics. In marketing, consumers are often segmented based on demographics, such as age and gender, as well as geographic data, such as their location. But when it comes to email marketing, it’s also possible to segment your audience by their behaviour and send […] Written by Hollie Youlden August 9, 2021December 15, 2021
Email Marketing How to build an email list without a website – a beginner’s guide Let’s face it – websites are time-consuming. From the technical setup to the design, and the fresh content needed to satisfy Google’s search algorithms, the thought of having to create a website is a daunting task for many of us. Especially for those who are just starting out with their business or side hustle. But […] Written by Hollie Youlden August 3, 2021August 14, 2023
Email Marketing How to design the perfect referral email (and 7 great examples that really work) A referral program incentivizes current customers and brand advocates to refer your brand to their family and friends to get rewards. These rewards or incentives may range from discounts and coupons to freebies. Sometimes all we need is a nudge from our friends to try something new, and this is why referral programs work. Word-of-mouth […] Written by Raúl Galera July 28, 2021October 15, 2021
Email Marketing 5 examples of good newsletters to get you inspired Email marketing is key to your businesses’ success. You can use email marketing to help increase brand awareness, nurture relationships, and establish your niche authority. To achieve success, though, you need to know how to write engaging newsletters. That’s why in this guide we’re looking at five newsletters written by companies that know how to […] Written by Nick Chernets July 26, 2021August 23, 2021
